Windows Store and the 3rd Party App Situation

So the third party app situation, out of the gate, is the biggest issue I can see with Windows RT. Obviously, with ARM processors, typical x86 legacy programs are out, so you’re forced to rely exclusively on the Windows Store for third-party applications. Within the Windows Store itself, almost all of the applications are compatible with both x86 and ARM architectures - Microsoft claims around 90% off the apps on the Windows Store at launch are compatible with both Windows 8 and Windows RT, and it appears that a lot of developers will be releasing applications on the Store for both platforms simultaneously.

The problem is that currently, there aren’t that many apps, and of them, not many are very good. Obviously, we’re still a couple of days from launch and I’m expecting a significant uptick in the number of quality apps on the 26th particularly, but also over the coming weeks and months. As the new versions of Windows gain market share, the Store will grow and mature.

Let’s talk about the Store itself. It’s a bit of a mixed bag. Yes, the Metro visual style looks great here, as it does almost everywhere else. Metro just lends itself well to anything involving lots of rectangular pictures (or app icons, in this case). Unfortunately, the Store is a bit poorly organized, and it’s difficult to find really relevant applications. The “Top Free” list needs a “Top Paid” companion, and there absolutely needs to be a “Sort by most reviews” option. Those two things would make it significantly easier to find the high-volume, headlining applications in any given category. I also really, really want the option to see all applications made by a specific developer (like, say, Microsoft.) The inability to do so is a pretty significant oversight from where I stand. These are all pretty simple fixes, just a few extra organizational options that would go a long way to making the store easier to navigate.

For right now, the best apps I can recommend on the Store are staples like Kindle, Netflix, Evernote, and Wikipedia, along with news and shopping apps from USA Today, NBC News, eBay, Newegg, and Popular Science. Other notable applications include IM+ and a number of internet radio apps like iHeartRadio, TuneIn Radio, and Slacker. In addition to those and a number of applications and games from Microsoft and Microsoft Studios - Xbox SmartGlass, Fresh Paint (a new paint application), OneNote MX (the Metro redesign of OneNote, still a preview), the Modern UI version of Remote Desktop, Reckless Racing, Hydro Thunder, etc - there’s not much out there, except maybe Fruit Ninja.

There’s still a lot of 3rd party stand-ins for applications that will get first party support, like a BBC News application actually developed by BBC and things like that. These independent apps can sometimes be good, but are almost always outdone by the first party ones. It’s just a matter of design and quality. I know that ESPN is slowly but surely bringing out their suite of applications - their cricket and football (soccer) apps were both released recently, which indicates that Scorecenter and their other applications for online radio and live video will all hit the store in the near future, but they’re just one developer. I just don’t know how much time it will take for a majority of those applications to be released. Skype isn’t currently available in the store, but will be on the 26th, which makes me wonder how many new applications will hit Windows Store in time to coincide with the official launch date of Windows 8. I want to revisit this a week from now, or even just two days from now, to see where things stand.

I’ve seen a lot of early reviews of Windows RT-based tablets decry the app situation, but I’m assuming the growth will occur significantly more quickly than it has for, say, Windows Phone, for one simple reason: this is still Windows. A very different kind of Windows, yes, but it’s not like people will stop buying Windows computers. Windows Phone has had issues gaining marketshare over the last two years, but starting tomorrow, 85% (or more) of computers being sold worldwide will be running either Windows 8 or Windows RT. There are too many people out there with new Windows systems for developers to somehow just stop releasing Windows applications.

It's important to remember that devs aren’t creating apps for Windows RT specifically, they’re creating new applications for the new Windows UI, which just happens to cover two very different hardware platforms. Nobody worries about the state of Windows 8 applications because all of the legacy desktop apps will still work, but the Windows Store will develop and mature at the same pace regardless of whether you’re looking at Windows 8 or Windows RT. Everyone worrying about Windows RT tablets and third party apps should have the same concerns about touch-centric apps for Windows 8 tablets.

But regardless, we’re still missing some huge applications at this point: Facebook, Twitter (though Rowi makes for a good stand-in), Dropbox, Pandora, Yelp, any kind of Google service, anything from Adobe, and generally useful but not necessarily headlining financial and bank-specific apps. Check back with us in a few days, because I don’t think the Windows Store will stay as sparsely populated as it is currently, but until that changes, there will be questions. 

Skype for Windows RT: The New Messenger? UI Performance, Storage, and USB Compatibility
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  • Sivar - Thursday, October 25, 2012 - link

    Vivek and Anand, did you experience the problems described by guidryp?
  • cappasay - Thursday, October 25, 2012 - link

    I may be wrong but from what I understand, all the crashes are about third-party apps forcefully closing down. Not native apps, and not a full system crash or anything like that. Presumably that will get better over time, as devs actually learn the platform (updates are getting pushed out daily). Slowdowns seem to have occurred in other videos, only you have a bunch of apps open at the same time.
  • daboochmeister - Thursday, October 25, 2012 - link

    Not according to other reviews. E.g. Matt Burns at TechCrunch, whose review reads as completely honest and informed, found crashes in the Metro^h^h^h^hodern apps, at least once per app, including MS's. And he found the new IE10 to be less than great.

    http://techcrunch.com/2012/10/23/microsoft-surface...

    Other reviews have said much the same.

    The more high-profile the site, the more likely they are to give it a positive review. Hmm ...
  • VivekGowri - Thursday, October 25, 2012 - link

    For the record, I had exactly one random shutdown, and that was when I was switching between two different camera applications at the same time. It seemed forgivable, and other than that I legitimately had no major bugs/crashes when I was testing. My VivoTab RT was really solid from a software standpoint, I don't know what to tell you guys.
  • daboochmeister - Thursday, October 25, 2012 - link

    Hmm. Maybe the Surface RT then. Different hardware.
  • PeteH - Thursday, October 25, 2012 - link

    Just because some people run into bugs it doesn't mean everyone will.
  • p05esto - Thursday, October 25, 2012 - link

    Lame response. Have you personally found all of these bugs and problems you are posting about? Do you have a Windows tablet in your hands? Just curious. In other words you are a fool, lol.
  • TEAMSWITCHER - Thursday, October 25, 2012 - link

    I too, am finding myself a bit suspicious of these reviews. I just cant get excited about Windows 8...in any form. There is something about it that disgusts me. Let me try to explain......

    Windows 8 was not designed to solve problems for me. It was designed to solve problems for Microsoft - namely competing against Apple mobile devices and Google's web services. The only major new functionality is a UI that can driven by a touch screen - (Compete with Apple) and the new Start Screen which is huge billboard directing witless users to Microsoft Web services (Compete with Google.) What does Windows 8 do for me, the guy who runs Windows 7 on a single 27" monitor with a Mouse and Keyboard?

    Many people have told me that the tiles will be great. Really? I think that Gadgets are better, as I don't need to leave my desktop for a simple status update! That Metro apps will be great - you can run two apps side-by-side. I can run many apps side-by-side in Windows 7. I have read that touch screen laptops will transform the Windows experience. Not for me, I don't want to look through a hundred finger smudges to see my work.

    The UI is definitely NOT gorgeous! The overuse of inky pastel colors makes me cringe every time I look at it. The removal of glass Windows and drop shadows make the desktop look old, flat, and boring. Please don't give me the "Simple and Elegant" argument - its not that!

    I fear that all my ranting is for naught. No matter what I say, type, or do it won't matter. Windows 8 will be a resounding success because there is simply nothing else the PC OEMs have to sell. Microsoft will no doubt take the stage at this fall's BUILD conference and proclaim that they were right.

    Sadly for me I cannot agree. Windows 8 is where I and Microsoft part ways...forever! I'd like to think that the break up was amiable, but that's not what happened.

    Microsoft tried to F@#K me!
  • steven75 - Friday, November 2, 2012 - link

    It's also almost like Vivek is completely unaware of the iWork suite that came out with the iPad back in 2010. And it's completely touch-optimized, not just a ported hack from OS X.
  • code65536 - Thursday, October 25, 2012 - link

    So how exactly is this no-third-party-desktop-apps thing enforced? Are they simply relying on the fact that people haven't recompiled EXEs from Intel to ARM (no enforcement)? Are they restricting the availability of the compiler (but they need a native compiler for folks like driver developers)? Are they whitelisting EXEs? Or must EXEs have a certain digital signature before they are allowed to run?

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