Windows Store and the 3rd Party App Situation

So the third party app situation, out of the gate, is the biggest issue I can see with Windows RT. Obviously, with ARM processors, typical x86 legacy programs are out, so you’re forced to rely exclusively on the Windows Store for third-party applications. Within the Windows Store itself, almost all of the applications are compatible with both x86 and ARM architectures - Microsoft claims around 90% off the apps on the Windows Store at launch are compatible with both Windows 8 and Windows RT, and it appears that a lot of developers will be releasing applications on the Store for both platforms simultaneously.

The problem is that currently, there aren’t that many apps, and of them, not many are very good. Obviously, we’re still a couple of days from launch and I’m expecting a significant uptick in the number of quality apps on the 26th particularly, but also over the coming weeks and months. As the new versions of Windows gain market share, the Store will grow and mature.

Let’s talk about the Store itself. It’s a bit of a mixed bag. Yes, the Metro visual style looks great here, as it does almost everywhere else. Metro just lends itself well to anything involving lots of rectangular pictures (or app icons, in this case). Unfortunately, the Store is a bit poorly organized, and it’s difficult to find really relevant applications. The “Top Free” list needs a “Top Paid” companion, and there absolutely needs to be a “Sort by most reviews” option. Those two things would make it significantly easier to find the high-volume, headlining applications in any given category. I also really, really want the option to see all applications made by a specific developer (like, say, Microsoft.) The inability to do so is a pretty significant oversight from where I stand. These are all pretty simple fixes, just a few extra organizational options that would go a long way to making the store easier to navigate.

For right now, the best apps I can recommend on the Store are staples like Kindle, Netflix, Evernote, and Wikipedia, along with news and shopping apps from USA Today, NBC News, eBay, Newegg, and Popular Science. Other notable applications include IM+ and a number of internet radio apps like iHeartRadio, TuneIn Radio, and Slacker. In addition to those and a number of applications and games from Microsoft and Microsoft Studios - Xbox SmartGlass, Fresh Paint (a new paint application), OneNote MX (the Metro redesign of OneNote, still a preview), the Modern UI version of Remote Desktop, Reckless Racing, Hydro Thunder, etc - there’s not much out there, except maybe Fruit Ninja.

There’s still a lot of 3rd party stand-ins for applications that will get first party support, like a BBC News application actually developed by BBC and things like that. These independent apps can sometimes be good, but are almost always outdone by the first party ones. It’s just a matter of design and quality. I know that ESPN is slowly but surely bringing out their suite of applications - their cricket and football (soccer) apps were both released recently, which indicates that Scorecenter and their other applications for online radio and live video will all hit the store in the near future, but they’re just one developer. I just don’t know how much time it will take for a majority of those applications to be released. Skype isn’t currently available in the store, but will be on the 26th, which makes me wonder how many new applications will hit Windows Store in time to coincide with the official launch date of Windows 8. I want to revisit this a week from now, or even just two days from now, to see where things stand.

I’ve seen a lot of early reviews of Windows RT-based tablets decry the app situation, but I’m assuming the growth will occur significantly more quickly than it has for, say, Windows Phone, for one simple reason: this is still Windows. A very different kind of Windows, yes, but it’s not like people will stop buying Windows computers. Windows Phone has had issues gaining marketshare over the last two years, but starting tomorrow, 85% (or more) of computers being sold worldwide will be running either Windows 8 or Windows RT. There are too many people out there with new Windows systems for developers to somehow just stop releasing Windows applications.

It's important to remember that devs aren’t creating apps for Windows RT specifically, they’re creating new applications for the new Windows UI, which just happens to cover two very different hardware platforms. Nobody worries about the state of Windows 8 applications because all of the legacy desktop apps will still work, but the Windows Store will develop and mature at the same pace regardless of whether you’re looking at Windows 8 or Windows RT. Everyone worrying about Windows RT tablets and third party apps should have the same concerns about touch-centric apps for Windows 8 tablets.

But regardless, we’re still missing some huge applications at this point: Facebook, Twitter (though Rowi makes for a good stand-in), Dropbox, Pandora, Yelp, any kind of Google service, anything from Adobe, and generally useful but not necessarily headlining financial and bank-specific apps. Check back with us in a few days, because I don’t think the Windows Store will stay as sparsely populated as it is currently, but until that changes, there will be questions. 

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  • tbutler - Friday, October 26, 2012 - link

    Except that, at least as I read it, Metro vs desktop divides more along 'touch vs keyboard/mouse', not consumer vs power user.

    Or to put it another way - while the simplicity of Metro apps might appeal to consumers, that is trumped by the issues trying to use them with a keyboard/mouse. In fact, I'd argue that the Metro environment is *worse* for a keyboard/mouse using consumer, given how so many operations are hidden/not obvious/best used with shortcuts. Windows-C to get the Charms bar is a learned power user trick, not an average user thing.
  • steven75 - Friday, November 2, 2012 - link

    Nailed it. The "x86 userbase will ensure a massive market for Metro apps" angle is *anything* but a sure thing.
  • Dorek - Friday, November 2, 2012 - link

    "Except that, at least as I read it, Metro vs desktop divides more along 'touch vs keyboard/mouse', not consumer vs power user."

    Having used Metro apps with a mouse and keyboard, I don't see any problems. They work well on a laptop and on a desktop. I never had any problems.
  • designerfx - Thursday, October 25, 2012 - link

    exactly. People aren't willing to buy a windows tablet and not a windows OS. It's not like buying android or ios here.

    It's simply not the same environment, the reason for android/ios is because of the app market - that is literally the singular reason to not need a windows device.
  • khanikun - Friday, October 26, 2012 - link

    Have you even looked in the Apple's app store or Google's Play store? It's just tens of thousands of apps that do the same like 10 things and a lot of flash games converted for their respective OS. Majority of them being for non-productive uses.

    On my two Android tablets and my Android smartphone, I have like one productive app. Some free office like app, that allows me to open Office docs, but I can't edit them in any way. The rest? Games and photobooks.

    Windows RT will definitely be a big step towards making tablets more productive than a big toy. I won't bother. I'm waiting for Windows 8 Pro.
  • steven75 - Friday, November 2, 2012 - link

    iPad has had the iWork suite since 2010. While that may not matter to businesses entrenched in Microsoft Office, it sure is enough for students that can easily convert anything to PDF and avoid all compatibility issues.
  • strangis - Friday, October 26, 2012 - link

    "Really? A month from now? Can I hold you to that? It will be at least a year before Metro store gets even tens of thousands of apps"

    Just as a barometer, WP7 hit the 10,000 apps mark in under 6 months. Do you really think that it's going to take Windows 8 longer?

    And you accuse someone else of lacking objectivitiy...
  • GuardianAngel470 - Sunday, October 28, 2012 - link

    You've completely missed the reason for the statement.

    iOS, Android, Windows Phone, WebOS, and every other OS had to build a consumer base from scratch. By extension they had to build a developer base from scratch.

    Windows RT doesn't need to do the former and by extension doesn't need to to do the latter. There are guaranteed to be millions of people running Windows 8 in a few month's time. Because Windows 8 didn't divorce Metro from its desktop and because Visual Studio 2012 Express intentionally hobbles the development of desktop applications, the developers that are guaranteed to develop for Windows 8 will be there to fill the App Store.

    It can be argued that they'll focus on the development of desktop apps sure but you're basing your opinion on OS's that were never in the same situation as Windows RT.
  • trip1ex - Monday, October 29, 2012 - link

    Gotta agree. I just don't see a huge ramp in 3rd party apps in 1 month. And I fail to what the power of Windows desktop is when RT will be running on ARM.

    For the problems MS will have look no further than the Zune except now you are also at an apps/developer support disadvantage.

    And it doesn't just matter if RT gets apps but how those apps compare to apps on the other systems. I remember using the Mac 5 years ago when many programs were also on the Mac, but were behind the Windows versions in features and worked worse in general.

    That being said I doubt most people use that many apps. We mostly surf and check email on our IPad.
  • guidryp - Thursday, October 25, 2012 - link

    Both of these reviews feel like a whitewash to me.

    No mention of how buggy software is, or slowdowns and crashes that many others are reporting.

    It says others are making snap judgements, but this is sweeping the defects under the rug.

    Not what I expect from Anandtech.

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