Pricing and Final Words

Last week Microsoft announced pricing for Surface. The base configuration starts at $499 with 32GB of internal storage, you can get a bundle with a black Touch Cover for $599 and finally there’s a 64GB model with Touch Cover for $699. All versions of Surface come with Office 2013 Home & Student Edition preview, and will be upgraded (for free) to the final build of Office 2013 once it’s available.

Whether or not Surface is priced appropriately really depends on how much you value Windows RT and getting Office 2013 for free. I suspect if you’re already a big Office user, you’ll see a lot of value in the bundle. On the Windows RT side, whether or not that platform has value really depends on how frustrated you are by the multitasking, task switching and lack of screen sharing (two apps on the screen at once) of other mobile OSes. Depending on your feelings on those two issues Surface will either feel like a bargain, or too much.

As a device, Surface is incredibly well executed. It makes sense that Microsoft’s OEM partners are feeling the pressure as there’s very little that I would change about Surface from a design perspective. The chassis is well built and the integrated kickstand is seriously one of the most useful features to ever meet a tablet. The optional Touch and Type Covers complete the package. While a full sized notebook is going to deliver a better typing experience, when paired with its Touch/Type covers Surface results in a more productive platform than any other tablet.

Surface is the most flexible tablet I've ever used. Through two seemingly simple additions to the design (but incredibly complex to actually develop and implement), Microsoft took a tablet and turned it into something much more. If you're frustrated by productivity limits of currently available tablets, Surface really seems to be the right formula for a solution. It's important to note that Microsoft's execution with Surface establishes the company as a competitive powerhouse in the mobile design market. I can only imagine what multiple revs of the design will give us, not to mention what could happen if Microsoft set its obsessive sights on smartphones or notebooks.

The Windows RT experience, in many senses, is clearly ahead of what many competitors offer in the tablet space today. Multitasking, task switching and the ability to have multiple applications active on the screen at once are all big advantages that Microsoft enjoys. For productivity workloads, Surface is without equal in the tablet space.

Content consumption is also great on the device. Surface's display isn't industry leading but it's still good.  Reading emails, browsing the web flipping through photos and watching videos are all good fits for the platform - just as good as competing solutions from Apple or Google. 

More impressive than the fact that Microsoft brought competitive parity to the Windows tablet usage model is the fact that power efficiency doesn't seem to be an issue for Windows RT. Microsoft has built a mobile OS that is capable of, at least based on what we've seen today with Surface, being competitive with Android and iOS solutions when it comes to battery life. With lower power silicon inside, Microsoft could do even better.

I don't believe Surface is perfect, but it's a platform I can believe in. What I'm most excited about is to see what happens after a second or third rev of the design. I would have liked to have seen faster hardware inside (I'd love to see an Atom based version). There are also some rough edges that could use smoothing out (e.g. the power connector and HDMI output come to mind) and Windows RT likely needs another round of updates (app launch times are far too long, more apps needed) but overall the device is easily in recommendable territory. The biggest issue I have with recommending Surface today is that you know the next iteration of the device is likely going to be appreciably better, with faster/more efficient hardware and perhaps even a better chassis. 

If you're ok being an early adopter, and ok dealing with the fact that mobile devices are still being significantly revved every year, Surface is worth your consideration. If you've wanted a tablet that could begin to bridge the content consumption and productivity divide, Surface is it.

Windows RT
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  • PeteH - Wednesday, October 24, 2012 - link

    I disagree. I think what you're seeing as "forced" is genuine uncertainty, which I think is to be expected from any reviewer when a device doesn't fit well into an existing category.

    I know my feelings on the Surface can be best described as intrigued, but uncertain.
  • Ryan Smith - Tuesday, October 23, 2012 - link

    Noted. Thank you.
  • JumpingJack - Tuesday, October 23, 2012 - link

    "Application launch times are another thing entirely. Nearly every application I launched took longer than I would’ve liked on Surface. I can’t tell if this is a hardware issue or a software optimization problem, but application launches on Surface/Windows RT clearly take more time than on an iPad. I timed a few just to put this in perspective:"

    And then there is nothing after the colon -- just the next paragraph.
  • andykins - Tuesday, October 23, 2012 - link

    On the chassis and construction page:

    'A Focus on Flexibility
    Surface’s design began with a simple concept: a Moleskine notebook. Microsoft wanted to emulate the convenience, ergonomics and overall feel of carrying around a well made'

    then there's nothing. What is it that's well made? You're killing me haha! Otherwise enjoying the review!
  • Kevin G - Tuesday, October 23, 2012 - link

    Perhaps he was using the type cover?
  • Ryan Smith - Tuesday, October 23, 2012 - link

    Unfortunately the timing of this week has been against us. Between Vishera, an Apple event, and Surface, we're stretched thinner than ever before. In this case Anand wasn't able to complete some of the charts on time, which is why it looks like stuff is missing.

    Anyhow, Anand is currently enjoying a well deserved nap at 35,000 feet. Once he's back down on the ground we'll get those filled in. Our apologies, and please pardon the dust.
  • JumpingJack - Tuesday, October 23, 2012 - link

    No apologies needed. Great review.
  • Kevin G - Tuesday, October 23, 2012 - link

    I was wondering where the next podcast was and then everything had their NDA's lift today. AMD CPU's, new iPads, and Surface reviews all in one day? That's a lot of content all at once. Then you have Google and MS making more noise later this week too.
  • MilwaukeeMike - Wednesday, October 24, 2012 - link

    Yeah, we know... i was very surprised to see this review today. Your intelligent readers know that there are sacrifices required to get a review out as fast as this one. The iPhone 5 review didn't come out for weeks after it was released and Surface isn't even for sale yet.
  • Dug - Tuesday, October 23, 2012 - link

    At $699, which is the version I would want to get, it just too close to something like an 11" macbook air.

    As far as trying to get work done on a tablet, this is obviously a better solution than Android or Apple's efforts, as they are geared more to a consumption devices.

    But I don't think the Surface will be able to snag enough users without something faster than the tegra. The killer app for it will be Office, but without full compatibility of the x86 version I don't know if this will be a hindrance for RT.

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