Pricing and Final Words

Last week Microsoft announced pricing for Surface. The base configuration starts at $499 with 32GB of internal storage, you can get a bundle with a black Touch Cover for $599 and finally there’s a 64GB model with Touch Cover for $699. All versions of Surface come with Office 2013 Home & Student Edition preview, and will be upgraded (for free) to the final build of Office 2013 once it’s available.

Whether or not Surface is priced appropriately really depends on how much you value Windows RT and getting Office 2013 for free. I suspect if you’re already a big Office user, you’ll see a lot of value in the bundle. On the Windows RT side, whether or not that platform has value really depends on how frustrated you are by the multitasking, task switching and lack of screen sharing (two apps on the screen at once) of other mobile OSes. Depending on your feelings on those two issues Surface will either feel like a bargain, or too much.

As a device, Surface is incredibly well executed. It makes sense that Microsoft’s OEM partners are feeling the pressure as there’s very little that I would change about Surface from a design perspective. The chassis is well built and the integrated kickstand is seriously one of the most useful features to ever meet a tablet. The optional Touch and Type Covers complete the package. While a full sized notebook is going to deliver a better typing experience, when paired with its Touch/Type covers Surface results in a more productive platform than any other tablet.

Surface is the most flexible tablet I've ever used. Through two seemingly simple additions to the design (but incredibly complex to actually develop and implement), Microsoft took a tablet and turned it into something much more. If you're frustrated by productivity limits of currently available tablets, Surface really seems to be the right formula for a solution. It's important to note that Microsoft's execution with Surface establishes the company as a competitive powerhouse in the mobile design market. I can only imagine what multiple revs of the design will give us, not to mention what could happen if Microsoft set its obsessive sights on smartphones or notebooks.

The Windows RT experience, in many senses, is clearly ahead of what many competitors offer in the tablet space today. Multitasking, task switching and the ability to have multiple applications active on the screen at once are all big advantages that Microsoft enjoys. For productivity workloads, Surface is without equal in the tablet space.

Content consumption is also great on the device. Surface's display isn't industry leading but it's still good.  Reading emails, browsing the web flipping through photos and watching videos are all good fits for the platform - just as good as competing solutions from Apple or Google. 

More impressive than the fact that Microsoft brought competitive parity to the Windows tablet usage model is the fact that power efficiency doesn't seem to be an issue for Windows RT. Microsoft has built a mobile OS that is capable of, at least based on what we've seen today with Surface, being competitive with Android and iOS solutions when it comes to battery life. With lower power silicon inside, Microsoft could do even better.

I don't believe Surface is perfect, but it's a platform I can believe in. What I'm most excited about is to see what happens after a second or third rev of the design. I would have liked to have seen faster hardware inside (I'd love to see an Atom based version). There are also some rough edges that could use smoothing out (e.g. the power connector and HDMI output come to mind) and Windows RT likely needs another round of updates (app launch times are far too long, more apps needed) but overall the device is easily in recommendable territory. The biggest issue I have with recommending Surface today is that you know the next iteration of the device is likely going to be appreciably better, with faster/more efficient hardware and perhaps even a better chassis. 

If you're ok being an early adopter, and ok dealing with the fact that mobile devices are still being significantly revved every year, Surface is worth your consideration. If you've wanted a tablet that could begin to bridge the content consumption and productivity divide, Surface is it.

Windows RT
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  • Mumrik - Wednesday, October 24, 2012 - link

    Anand - you often keep an eye on the comments section for your reviews. Please get rid of this nonsense.
  • scorpian007 - Wednesday, October 24, 2012 - link

    Um, I'm an indian and I am not a fan of Apple products at all. I've owned 2 iPhones, an iPod, and a Macbook Air and the only product I was wowed by was the original iPhone. So don't go around generalizing and being a racist idiot.
  • krutou - Saturday, October 27, 2012 - link

    So you've owned a total of 4 Apple products and you're not a fan. Its not like there aren't any viable alternatives out there.
  • PrajithNair - Wednesday, October 24, 2012 - link

    Yourfather239,

    This is yourmother230 (yes, I had 8 before pushing you out)

    Not sure if you think these comments help you feel better cos your Indian father walked out on you cos you were an albino. You need to vent elsewhere son. This is a tech site - not KKK central.
  • Sam_d - Saturday, October 27, 2012 - link

    No possible sentence could be constructed that could possibly express how downright stupid this comment is. your comment fails every single stage of my mental common sense process so thoroughly that I can’t even fathom the type of twisted logic it would take to come up with it. Congratulations, sir. I have never been more serious than when I say that your comment was so mindblowingly moronic that the mere act of reading it has negatively affected my intelligence as a side-effect. It’s like, in trying to comprehend the crazy thought process that would’ve been required to come up with that coment, new paths were forged through my brain in an attempt to mimic your own – horrible paths that lead to logical fallacies and intellectual dead-ends. My head is actually physically in pain. I’m going to go take some aspirin and try to forget I ever saw this.
  • B3an - Wednesday, October 24, 2012 - link

    WTF? Anand clearly likes the Surface and theres nothing bias here or forced. Examples:

    "As a device, Surface is incredibly well executed"

    "The chassis is well built and the integrated kickstand is seriously one of the most useful features to ever meet a tablet. "

    "Surface is the most flexible tablet I've ever used"

    "The Windows RT experience, in many senses, is clearly ahead of what many competitors offer in the tablet space today. Multitasking, task switching and the ability to have multiple applications active on the screen at once are all big advantages that Microsoft enjoys. For productivity workloads, Surface is without equal in the tablet space."

    "I’d say in terms of smoothness of UI, Windows RT on Surface is much more like the iPad (or Windows Phone 7.5) than most Android tablets. Jelly Bean does complicate things as it really fixes a lot of the UI performance issues that hampered Android. Even then I’d say Surface’s UI responsiveness is among the best."
  • Krysto - Wednesday, October 24, 2012 - link

    The difference between biased and objective, is that a biased person would try to make it sound as if Surface works basically as fast as Jelly Bean, as Anand did here, even though it's clear he thinks Jelly Bean works a lot better on Tegra 3 if you read between the lines.

    An objective person would've admitted JB works better not just with animations, but during using it and opening apps as well.
  • This Guy - Wednesday, October 24, 2012 - link

    Reading the review he noted that Surface loading times where far slower but he also noted that multitasking was far better. He backed up his analysis with data.

    How is this not objective?
  • The0ne - Wednesday, October 24, 2012 - link

    Yes, but read the conclusion again.
  • yourfather239 - Wednesday, October 24, 2012 - link

    So does any other indian pos, Indians love to kiss Apple's butt because it makes them look better than millions of others in their country who live in slums.

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