Pricing and Final Words

Last week Microsoft announced pricing for Surface. The base configuration starts at $499 with 32GB of internal storage, you can get a bundle with a black Touch Cover for $599 and finally there’s a 64GB model with Touch Cover for $699. All versions of Surface come with Office 2013 Home & Student Edition preview, and will be upgraded (for free) to the final build of Office 2013 once it’s available.

Whether or not Surface is priced appropriately really depends on how much you value Windows RT and getting Office 2013 for free. I suspect if you’re already a big Office user, you’ll see a lot of value in the bundle. On the Windows RT side, whether or not that platform has value really depends on how frustrated you are by the multitasking, task switching and lack of screen sharing (two apps on the screen at once) of other mobile OSes. Depending on your feelings on those two issues Surface will either feel like a bargain, or too much.

As a device, Surface is incredibly well executed. It makes sense that Microsoft’s OEM partners are feeling the pressure as there’s very little that I would change about Surface from a design perspective. The chassis is well built and the integrated kickstand is seriously one of the most useful features to ever meet a tablet. The optional Touch and Type Covers complete the package. While a full sized notebook is going to deliver a better typing experience, when paired with its Touch/Type covers Surface results in a more productive platform than any other tablet.

Surface is the most flexible tablet I've ever used. Through two seemingly simple additions to the design (but incredibly complex to actually develop and implement), Microsoft took a tablet and turned it into something much more. If you're frustrated by productivity limits of currently available tablets, Surface really seems to be the right formula for a solution. It's important to note that Microsoft's execution with Surface establishes the company as a competitive powerhouse in the mobile design market. I can only imagine what multiple revs of the design will give us, not to mention what could happen if Microsoft set its obsessive sights on smartphones or notebooks.

The Windows RT experience, in many senses, is clearly ahead of what many competitors offer in the tablet space today. Multitasking, task switching and the ability to have multiple applications active on the screen at once are all big advantages that Microsoft enjoys. For productivity workloads, Surface is without equal in the tablet space.

Content consumption is also great on the device. Surface's display isn't industry leading but it's still good.  Reading emails, browsing the web flipping through photos and watching videos are all good fits for the platform - just as good as competing solutions from Apple or Google. 

More impressive than the fact that Microsoft brought competitive parity to the Windows tablet usage model is the fact that power efficiency doesn't seem to be an issue for Windows RT. Microsoft has built a mobile OS that is capable of, at least based on what we've seen today with Surface, being competitive with Android and iOS solutions when it comes to battery life. With lower power silicon inside, Microsoft could do even better.

I don't believe Surface is perfect, but it's a platform I can believe in. What I'm most excited about is to see what happens after a second or third rev of the design. I would have liked to have seen faster hardware inside (I'd love to see an Atom based version). There are also some rough edges that could use smoothing out (e.g. the power connector and HDMI output come to mind) and Windows RT likely needs another round of updates (app launch times are far too long, more apps needed) but overall the device is easily in recommendable territory. The biggest issue I have with recommending Surface today is that you know the next iteration of the device is likely going to be appreciably better, with faster/more efficient hardware and perhaps even a better chassis. 

If you're ok being an early adopter, and ok dealing with the fact that mobile devices are still being significantly revved every year, Surface is worth your consideration. If you've wanted a tablet that could begin to bridge the content consumption and productivity divide, Surface is it.

Windows RT
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  • Old_Fogie_Late_Bloomer - Wednesday, October 24, 2012 - link

    Don't get me wrong, Microsoft clearly did a lot of things right here in terms of the physical design. They made a product that part of me really wants to own. But as snazzy as the whole package is, I wouldn't be able to bring myself to buy this when the VivoTab Smart has the same price and an x86 processor.

    On a different note, what struck me most about this writeup was the very beginning. Contrast Sinofsky's attitude towards Microsoft's competitors to Jobs' attitude towards Android and Google. If you wanna attract me to your closed ecosystem, Sinofsky's approach is the one to take. :-P
  • mantikos - Wednesday, October 24, 2012 - link

    I am
  • faizoff - Tuesday, October 23, 2012 - link

    Just skimmed through this review and it's excellent. There is the one typo I noticed last sentence.

    "consumption and prodcutivity device"
  • michal1980 - Tuesday, October 23, 2012 - link

    really? To me this review felt forced. Like Anand was forced to review it, not because he wanted too.

    Read some of the Apple reviews and you can feel the imagic seeping through. Here its like, bla, M$ released something, its alright, but you know thats all.
  • Boogaloo - Tuesday, October 23, 2012 - link

    Anand really really likes his Apple devices.
  • N4g4rok - Tuesday, October 23, 2012 - link

    Nothing wrong with that, If anything i appreciate it. It may illuminate us to some things he notices right away whereas someone who's used a series of products for a long time becomes a tad bit more forgiving or accustomed to.

    For example, i'm glad he mentioned that bit about the type cover losing keystrokes occaisionally. I'll be sure to test that out before choosing between that one or the touch cover.
  • yourfather239 - Wednesday, October 24, 2012 - link

    Everything wrong with that and it has nothing to do with him noticing differences right away, but it definitely has everything to do with him being an Indian, trust me I have seen many Indians kissing Apple's butt for no obvious reason and after the release of the new iphone 5 they believe that this is how every phone is supposed to look like. It's shameful and biased thinking at its finest.
  • melgross - Wednesday, October 24, 2012 - link

    What is wrong with you? Are you retarded or something?
  • mgl888 - Wednesday, October 24, 2012 - link

    You, sir, are naive, racist, narrow-minded and pathetic.
    How about first searching your own comment for signs of bias?
  • MilwaukeeMike - Wednesday, October 24, 2012 - link

    Its not racism, its stereotyping. Racism would be if he said Indians were inferior somehow, prejudice would be if he no prior experience, but since he does and he's applying it to this example, its a stereotype. Can we ignore the fool and move on now?

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