Final Words

After the show many seemed to feel like Intel short changed us at this year's IDF when it came to architecture details and disclosures. The problem is perspective. Shortly after I returned home from the show I heard an interesting comparison: Intel detailed quite a bit about an architecture that wouldn't be shipping for another 9 months, while Apple wouldn't say a thing about an SoC that was shipping in a week. That's probably an extreme comparison given that Apple has no motivation to share details about A6 (yet), but even if you compare Intel's openness at IDF to the rest of the chip makers we cover - there's a striking contrast. We'll always want more from Intel at IDF, but I do hope that we won't see a retreat as the rest of the industry seems to be ok with non-disclosure as standard practice.

There are three conclusions that have to be made when it comes to Haswell: its CPU architecture, its platform architecture and what it means for Intel's future. Two of the three look good from my perspective. The third one is not so clear.

Intel's execution has been relentless since 2006. That's over half a decade of iterating architectures, as promised, roughly once a year. Little, big, little, big, process, architecture, process, architecture, over and over again. It's a combination of great execution on the architecture side combined with great enabling by Intel's manufacturing group. Haswell will continue to carry the torch in this regard.

The Haswell micro-architecture focuses primarily on widening the execution engine that has been with us, moderately changed, for the past several years. Increasing data structures and buffers inside the processor helps to feed the beast, as does a tremendous increase in cache bandwidth. Support for new instructions in AVX2 via Intel's TSX should also pave the way for some big performance gains going forward. Power consumption is also a serious target for Haswell given that it must improve performance without dramatically increasing TDP. There will be slight TDP increases across the board for traditional form factors, while ultra portables will obviously shift to lower TDPs. Idle power drops while active power should obviously be higher than Ivy Bridge.

You can expect CPU performance to increase by around 5 - 15% at the same clock speed as Ivy Bridge. Graphics performance will see a far larger boost (at least in the high-end GT3 configuration) of up to 2x vs. Intel's HD 4000 in a standard voltage/TDP system. GPU performance in Ultrabooks will increase by up to 30% over HD 4000.

As a desktop or notebook microprocessor, Haswell looks very good. The architecture remains focused and delivers a sensible set of improvements over its predecessor.

As a platform, Haswell looks awesome. While the standard Haswell parts won't drive platform power down considerably, the new Haswell U/ULT parts will. Intel is promising a greater than 20x reduction in platform idle power and it's planning on delivering it by focusing its power reduction efforts beyond Intel manufactured components. Haswell Ultrabooks and tablets will have Intel's influence in many (most?) of the components placed on the motherboard. And honestly, this is something Intel (or one of its OEMs) should have done long ago. Driving down platform power is a problem that extends beyond the CPU or chipset, and it's one that requires a holistic solution. With Haswell, Intel appears committed to delivering that solution. It's not for purely altruistic reasons, but for the survival of the PC. I remember talking to Vivek about an iPad as a notebook replacement piece he was doing a while back. The biggest advantage the iPad offered over a notebook in his eyes? Battery life. Even for light workloads today's most power efficient ultraportable notebooks can't touch a good ARM based tablet. Haswell U/ULT's significant reduction in platform power is intended to fix that. I don't know that we'll get to 10+ hours of battery life on a single charge, but we should be much better off than we are today.

Connected standby is coming to PCs and it's a truly necessary addition. Haswell's support of active idle states (S0ix) is a game changer for the way portable PCs work. The bigger concern is whether or not the OEMs and ISVs will do their best to really take advantage of what Haswell offers. I know one will, but will the rest? Intel's increasingly hands on approach to OEM relations seems to be its way of ensuring we'll see Haswell live up to its potential.

Haswell, on paper, appears to do everything Intel needs to evolve the mobile PC platform. What's unclear is how far down the TDP stack Intel will be able to take the architecture. Intel seems to believe that TDPs below 8W are attainable, but it's too early to tell just how low Haswell can go. It's more than likely that Intel knows and just doesn't want to share at this point. I don't believe we'll see fanless Haswell designs, but Broadwell is another story entirely.

There's no diagram for where we go from here. Intel originally claimed that Atom would service an expanded range of TDPs all the way up to 10W. With Core architectures dipping below 10W, I do wonder if that slide was a bit of misdirection. I wonder if, instead, the real goal is to drive Core well into Atom territory. If Intel wants to solve its ARM problem, that would appear to be a very good solution.

Haswell Media Engine: QuickSync the Third
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  • kylewat - Tuesday, February 12, 2013 - link

    Why is Appl the largest market cap company in the world? Reply
  • Spunjji - Thursday, October 18, 2012 - link

    Fuckwit. Reply
  • nirmalv - Sunday, October 07, 2012 - link

    Anandtech being a hardware site,its more inclined to keenly flow hardware devices with new architecture and innovations. iphone brings in
    1, A new A7 chip design and a novel 3 core graphics core
    2, A new 3 microphone parabolic sound receiving design(which likely will become the new standard)
    3, A new sim tray design(which will also likely become the new standard)
    4, New sony BSI stacked sensor (the 13 mpx version will likely be the rage next year).
    5, The first time that we have a 32 nm LTE chip which will give all day usage.
    6, New thinner screen with incorporated touch panel and 100 % RGB

    I am not sure about samsung but can anyone enlighten me about S3's technical achievements?
    Reply
  • nirmalv - Sunday, October 07, 2012 - link

    Sorry make that a 28 nm LTE baseband Reply
  • centhar - Sunday, October 07, 2012 - link

    99.998% of iPhone users just don't care about that. Really they don't.

    Geeks like me who do, are too damn smart to sell our souls to the such a god damned, locked down and closed system to even bother to care.
    Reply
  • Magik_Breezy - Sunday, October 14, 2012 - link

    2nd that Reply
  • Spunjji - Thursday, October 18, 2012 - link

    3rd Reply
  • CaptainDoug - Tuesday, October 23, 2012 - link

    4th, Reply
  • solipsism - Tuesday, October 09, 2012 - link

    Of course a company that releases one device per product category per year as well as one with the greatest mindshare is going to have more articles.

    But what happens when you add up all Samsung phones against all Apple phones in a given year?

    What happens when you don't count the small blogs that only detail a small aspect of a secretive product but count the total words to get a better feel for the effort spent per company's market segment?

    I bet you'll find that AT spends a lot more time covering Samsung's phones than Apple's.
    Reply
  • Spunjji - Thursday, October 18, 2012 - link

    This. I generally trust their editorial, but the focus on Apple prevails. One just has to read accordingly. Reply

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