Final Words

After the show many seemed to feel like Intel short changed us at this year's IDF when it came to architecture details and disclosures. The problem is perspective. Shortly after I returned home from the show I heard an interesting comparison: Intel detailed quite a bit about an architecture that wouldn't be shipping for another 9 months, while Apple wouldn't say a thing about an SoC that was shipping in a week. That's probably an extreme comparison given that Apple has no motivation to share details about A6 (yet), but even if you compare Intel's openness at IDF to the rest of the chip makers we cover - there's a striking contrast. We'll always want more from Intel at IDF, but I do hope that we won't see a retreat as the rest of the industry seems to be ok with non-disclosure as standard practice.

There are three conclusions that have to be made when it comes to Haswell: its CPU architecture, its platform architecture and what it means for Intel's future. Two of the three look good from my perspective. The third one is not so clear.

Intel's execution has been relentless since 2006. That's over half a decade of iterating architectures, as promised, roughly once a year. Little, big, little, big, process, architecture, process, architecture, over and over again. It's a combination of great execution on the architecture side combined with great enabling by Intel's manufacturing group. Haswell will continue to carry the torch in this regard.

The Haswell micro-architecture focuses primarily on widening the execution engine that has been with us, moderately changed, for the past several years. Increasing data structures and buffers inside the processor helps to feed the beast, as does a tremendous increase in cache bandwidth. Support for new instructions in AVX2 via Intel's TSX should also pave the way for some big performance gains going forward. Power consumption is also a serious target for Haswell given that it must improve performance without dramatically increasing TDP. There will be slight TDP increases across the board for traditional form factors, while ultra portables will obviously shift to lower TDPs. Idle power drops while active power should obviously be higher than Ivy Bridge.

You can expect CPU performance to increase by around 5 - 15% at the same clock speed as Ivy Bridge. Graphics performance will see a far larger boost (at least in the high-end GT3 configuration) of up to 2x vs. Intel's HD 4000 in a standard voltage/TDP system. GPU performance in Ultrabooks will increase by up to 30% over HD 4000.

As a desktop or notebook microprocessor, Haswell looks very good. The architecture remains focused and delivers a sensible set of improvements over its predecessor.

As a platform, Haswell looks awesome. While the standard Haswell parts won't drive platform power down considerably, the new Haswell U/ULT parts will. Intel is promising a greater than 20x reduction in platform idle power and it's planning on delivering it by focusing its power reduction efforts beyond Intel manufactured components. Haswell Ultrabooks and tablets will have Intel's influence in many (most?) of the components placed on the motherboard. And honestly, this is something Intel (or one of its OEMs) should have done long ago. Driving down platform power is a problem that extends beyond the CPU or chipset, and it's one that requires a holistic solution. With Haswell, Intel appears committed to delivering that solution. It's not for purely altruistic reasons, but for the survival of the PC. I remember talking to Vivek about an iPad as a notebook replacement piece he was doing a while back. The biggest advantage the iPad offered over a notebook in his eyes? Battery life. Even for light workloads today's most power efficient ultraportable notebooks can't touch a good ARM based tablet. Haswell U/ULT's significant reduction in platform power is intended to fix that. I don't know that we'll get to 10+ hours of battery life on a single charge, but we should be much better off than we are today.

Connected standby is coming to PCs and it's a truly necessary addition. Haswell's support of active idle states (S0ix) is a game changer for the way portable PCs work. The bigger concern is whether or not the OEMs and ISVs will do their best to really take advantage of what Haswell offers. I know one will, but will the rest? Intel's increasingly hands on approach to OEM relations seems to be its way of ensuring we'll see Haswell live up to its potential.

Haswell, on paper, appears to do everything Intel needs to evolve the mobile PC platform. What's unclear is how far down the TDP stack Intel will be able to take the architecture. Intel seems to believe that TDPs below 8W are attainable, but it's too early to tell just how low Haswell can go. It's more than likely that Intel knows and just doesn't want to share at this point. I don't believe we'll see fanless Haswell designs, but Broadwell is another story entirely.

There's no diagram for where we go from here. Intel originally claimed that Atom would service an expanded range of TDPs all the way up to 10W. With Core architectures dipping below 10W, I do wonder if that slide was a bit of misdirection. I wonder if, instead, the real goal is to drive Core well into Atom territory. If Intel wants to solve its ARM problem, that would appear to be a very good solution.

Haswell Media Engine: QuickSync the Third
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  • Kepe - Friday, October 5, 2012 - link

    Let's see. I think we can agree that the Samsung Galaxy S III was the most important Android phone launch of the summer, so it should get comparable treatment if Anandtech was completely neutral. Let's compare the articles about the SGS III vs. iPhone 5

    Doing a search on anandtech.com gives us 8 articles/news posts about the SGS III vs. 13 articles/news posts about the iPhone 5.

    SGS 3:

    Five news stories about product announcements
    Performance Preview article
    Preview article
    Review article

    iPhone 5:

    Why iPhone 5 isn't launched in 2011 article
    Analyzing rumours about iPhone 5 article
    New SoC in iPhone 5 article
    iPhone 5 Live Blog from the product launch seremony
    Three news stories about new features and product announcements
    iPhone 5 Hands On article
    Lack of simultaneous voice and LTE/EVDO article
    Analyzing Geekbench results article
    Sunspider Performance Analysis article
    Performance Preview article
    iPhone 5 Display Thoroughly Analyzed article

    + The upcoming iPhone 5 Review article
    + articles such as "iOS6 Maps Thoroughly Investigated"

    Look at the difference. It's quite clear which device gets more coverage. And it's the same thing for older iPhones. Articles such as "Camping out for the new iPhone 3GS".

    This is NOT equal treatment of all products. This is why my trust for Anandtech has started to slip. Yes, Anandtech still is the best place for reviews, but one really has to wonder if those reviews still are as neutral and objective as they used to be.
  • vFunct - Saturday, October 6, 2012 - link

    It's an android device. Android devices do not matter. Everyone uses iPhones anyways, They are better. Apple makes better products, including laptops.

    No need to waste space on Android.
  • Haugenshero - Saturday, October 6, 2012 - link

    Please take your pointless apple fanboy drivel to another site that doesn't care about actual hardware and software and just like shiny things.
  • cjl - Saturday, October 6, 2012 - link

    Apple's (iOS) current sales are only 20% of the overall smartphone market share, while Android is over 60%, so if either one of the two is largely irrelevant, it's apple.
  • HisDivineOrder - Sunday, October 7, 2012 - link

    Shhhh, icks-nay on the facts-nay.

    You might cause a fanboy's head to explode near one of those inconveniently placed explosive barrels we walk by in real life.

    Just imagine a chain reaction. Caused by an Apple fan's mind being blown. You might take out an entire city block.

    Do you want that kind of devastation on your karma? Think different. ;)
  • vFunct - Sunday, October 7, 2012 - link

    The Android market is the cheap giveaways.

    No one willingly pays money for an Android phone.

    Not everyone can afford the premium quality of an Apple product. They will have to settle for an inferior Android devices instead until they can afford higher quality products.
  • Kepe - Monday, October 8, 2012 - link

    Nice trolling there. Now go back under the bridge and stay there =)
  • Old_Fogie_Late_Bloomer - Tuesday, October 9, 2012 - link

    "Not everyone can afford the premium quality of an Apple product. They will have to settle for an inferior Android devices instead until they can afford higher quality products."

    Ha ha ha! Well done, if you're screwing around.

    But seriously, if you actually believe that, seek psychiatric help. :-P
  • Spunjji - Thursday, October 18, 2012 - link

    Hahahahahahahahahahahahahahahahahahahahaha
  • solipsism - Tuesday, October 9, 2012 - link

    And how many of the 20% is on one phone? Let me know when you figure out how to cover every single Androd-based device that hits the market in a given year.

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