Kindle Fire (2012)

Like cars and, now, the iPad, Amazon is naming their latest Kindle Fire exactly that (just Kindle Fire), though this is definitely a second generation tablet. The differences are slim but noticeable; a slightly faster 1.2GHz clock speed, up from 1GHz, and double the RAM at 1GB. Users also get significantly less storage space, down to 5.5GB from 6.5GB, with no option to expand memory. The majority of changes made to the Fire aren't hardware-based though; it's in the software.

That said, current Fire owners - myself included - can expect some of the software upgrades to be implemented on last  year's model, but Amazon is not revealing what updates will come to the 1st generation units. We'll have to wait until next week, when the new Fire releases, to see what changes are implemented to the original Fire, if they even release simultaneously. 

I spent some time with the Fire, which was almost forgotten in lieu of the newer HD models. It's quite speedy, even considering the lower-end OMAP 4430 powering the device. While both the Fire HD units stuttered occasionally in demos, the Fire did not. It consistently ran smoothly, whether I started playing video, opened a magazine or app, or played in the web browser.

The sense I got from the newer Fire is that it's both meant to replace last year's model while simultaneously acting as a bridge for users skeptical about a tablet from Amazon. Or, for users who just want to watch Prime videos anywhere in their own home and don't need the upgraded display, additional horsepower, or thinner size. As the only Fire tablet not displaying video at HD quality, this model would best serve older people who want to watch, well, older videos available on Prime that don't have HD versions. The thicker build is certainly easier to grip two-handed, and it feels more stable than either of the HD models.

Yet because of the speed of the device, likely thanks to no HD visuals, anyone who won't nitpick about not having video and pictures HD-crisp may have a better experience with the lower-end and less expensive Kindle Fire than the Kindle Fire HD models. Even though they are more powerful devices, it's unclear if they have the increased bandwidth to offer the same speed and fluidity in everyday use that I experienced in ten minutes playing with the standard Fire. 

Kindle Paperwhite: a direct competitor to the Nook Touch Glowlight Kindle Fire HD 7" and 8.9": Competing against Google and Apple
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  • Jamezrp - Friday, September 7, 2012 - link

    As someone with a Nexus 7, the biggest reason I'd switch over is more space. The 8GB version (because the 16GB models are impossible to find) have no space for any of the HD shows I throw on. At least the Fire HD has, base, 16GB. Plus I get the feeling that the screen is much better than the Nexus 7's, which was only decent.
  • Wolfpup - Friday, September 7, 2012 - link

    The Nexus 7 is higher end hardware than the Fires are, probably better designed, and of course RUNNING REAL ANDROID which makes it better in and of itself. There's just zero reason to pick a Fire over a Nexus 7 or an iPad. At $100 I wouldn't pick a Fire over a Nexus 7 or iPad.
  • dagamer34 - Sunday, September 9, 2012 - link

    If Amazon and Google were only selling a product to geeks and nerds, running real Android would be a plus. But they aren't. I hate to be blunt, but it's all about the content stupid and Amazon is king there. It is no coincidence that the Kindle Fire outsold all other Android tablets because it actually provided a use case to buy one.
  • mcnabney - Monday, September 10, 2012 - link

    No, the Fire sold well because it was $200 cheaper than any other Android tablet. It was the worst possible Android experience...... but it was cheap.
  • tuxRoller - Friday, September 7, 2012 - link

    So, you played with a device for three hours and then the battery died, yet you didn't return it?
  • joshv - Friday, September 7, 2012 - link

    That was the last time I used it, months ago. I did use it for awhile to stream amazon movies over wi-fi, but I found I had to charge the thing every day, or even more frequently than that.
  • Articuno - Thursday, September 6, 2012 - link

    "Unlike previous Kindle e-readers though, all upcoming Kindle devices will come with Special Offers built-in. You can't opt-out of the service"

    If you expect me to pay over a hundred dollars and see ads on top of it, you're insane. And no, I don't care if they're "non-intrusive". I will not tolerate ads in a product I paid for.
  • coder543 - Thursday, September 6, 2012 - link

    the kindle e-readers will not all come with special offers, and you can opt out, and you can always root if you're gonna be that ridiculous.... Nuff said.

    The Kindle tablets on the other hand, are accurately described by what you quoted.
  • andrewaggb - Thursday, September 6, 2012 - link

    I think they are selling the fire tablets at cost (or close enough), with the expectation that you'll buy content and watch ads from amazon.

    I agree ads are obnoxious. But you can always buy a more expensive ad-free tablet from somebody else.
  • Jamezrp - Friday, September 7, 2012 - link

    Reports today are that Amazon may be making a way for users to opt-out, but they don't look promising thus far. Will update when we know more.

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