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After a bunch of high profile departures earlier this year, AMD has been trying to turn the tides as of late with high profile hires. Kicking it off was the return of K8 chief architect Jim Keller - AMD hired him away from Apple. Keller will assume the role of AMD's new chief architect of CPU cores. 

Today AMD is announcing that it has made a similarly key hire: John Gustafson. Gustafson joins AMD as its new Chief Graphics Product Architect, and he comes from a very good background. 

Prior to joining AMD, John spent almost four years at Intel. The last seven months he has spent as a senior architect at Intel Labs, working on some forward looking computer usage models. The AMD press release summarizes Gustafson's experience in a typically flattering way:

Gustafson is a 35-year veteran of the computing industry. He joins AMD from Intel, where he headed the company’s eXtreme Technologies Lab, conducting cutting-edge research on energy-efficient computing and memory, as well as optical, energy and storage technologies. Prior to that, he served as CEO at Massively Parallel Technologies and CTO at ClearSpeed Technology, a high-performance computing company. Gustafson has also held key management and research positions at numerous companies including Sun Microsystems, Ames and Sandia laboratories.

AMD is also particularly proud of its new hire as he comes with his own law:

In 1988, Gustafson wrote Reevaluating Amdahl's Law to address limitations of Amdahl’s Law, which models the maximum potential performance improvement from parallel processing. Gustafson proved that processors working in parallel can solve larger problems, marking a change in how the industry viewed parallel processing. Today, Gustafson’s Law is widely accepted among academia as the standard for parallel processing education. 

Gustafson's background in parallel computing fits very well with his new role with graphics products. AMD is careful to point out that John's work would apply to both Radeon and FirePro lineups, the latter which has become a renewed focus for AMD.

AMD's press release also has a pretty powerful quote from the new hire, sounding downright passionate about GPUs and what they mean to the future of computing:

“I look forward to working with my teams to expand the AMD graphics technology roadmap,” said Gustafson. “The next decade will serve as a watershed era for GPUs in graphics rendering power and compute capabilities, creating the opportunity for multi-tera FLOPS APUs. In terms of raw performance, the evolution of discrete graphics has far exceeded that of the central processing unit (CPU), and the programmable characteristics of today’s GPUs have thrown open a door that could very well see it rival the CPU as the most critical element of computer performance in the near future.”

Folks move between silicon companies all of the time, but I'm ok with the idea of these moves being more high profile than they have been in the past. It never hurts to know who is building the things we're reviewing.

Source: AMD

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  • Medallish - Wednesday, August 29, 2012 - link

    The first time I've ever seen someone go on like that, guess he sees a lot of potential in working with AMD's GPU's. Reply
  • CeriseCogburn - Wednesday, August 29, 2012 - link

    First time the move is more high profile than in the past, but that's ok because amd is doing it.
    Besides, he was just promoting his own modified law... wow what a surprise that is, an arrogant overpaid millionaire profit pig, huh.
    I'm sure the fans will tell us Jen-Hsung is far, far worse, even though he co-founded nVidia.
    Reply
  • Medallish - Friday, August 31, 2012 - link

    lol, dude do you really have to comment on every post with your nonsense? And seriously, are you saying that somehow Millionares working for AMD are worse than millionares at Intel and nVidia? xD Reply
  • CeriseCogburn - Friday, August 31, 2012 - link

    Yes, I am saying that, because they haven't been earning it at amd. Reply
  • HisDivineOrder - Wednesday, August 29, 2012 - link

    ...it'll actually matter. For the time being, we're stuck with what they've been working on for years. By the time these new hires could make any difference, AMD may well be out of business if they don't turn around their fortunes with the products they already have.

    And right now, the 7xxx series is more or less matching while costing less than nVidia's mainstream part (which they conveniently upcharged) while AMD is still crapping out tons and tons of Bulldozer-based parts that are like Netburst's Greatest Hit Collection.
    Reply
  • RussianSensation - Thursday, August 30, 2012 - link

    That's funny that you say that. GK104 may be mid-range Kepler part but it doesn't matter. This round NV couldn't deliver the goods; losing both the price/performance and single-GPU performance all in 1 sweet, and completely giving up the compute capabilities in graphics. Hopefully, they'll be more competitive when GTX700 series launches. Reply
  • CeriseCogburn - Thursday, August 30, 2012 - link

    Nice stupid story, as amd sales have SUCKED since nVidia released this round.
    Any lie will do for you though rs.
    Reply

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