The Republic of Gamers (ROG) brand has been on the radar for a good five years now.  Initially in the form of motherboards, the ROG brand aimed to encapsulate everything that a gamer or enthusiast would need or require in a product.  ASUS have since expanded this philosophy to ROG branded video cards, laptops, sound cards and even pre-built desktops.  Today we are exploring ROG as a brand, probing the philosophies and testing some of the products - namely the range of X79 boards on offer: the mATX Rampage IV Gene, the gaming Rampage IV Formula, and the overclocker oriented Rampage IV Extreme.

Reasons for this Article

Typically review websites review products and products only.  The branding is of little consequence – the advertising however may sway users to purchase one product over another more so than features.  At AnandTech over the past 18 months, we have chosen mainly to tackle mainstream motherboards that would fall under the scope of a decent proportion of our readers.  This tended not to include the ROG series, due to their focus on gamers and enthusiasts, even if price points were similar.

ASUS approached me several months ago to discuss us covering the X79 product range in a series of reviews.  Internally, I was a little reluctant, given my comments above.  However, on reflection, I wanted to use this opportunity to explore the ROG range for what it really is.  ASUS have allowed us access to members of the ROG team to ask questions throughout the review and analysis, including some questions to key members who decide what exactly goes on the motherboards.

So in short, this article now has a distinct purpose.  To expose the internals of the Republic of Gamers, to find out how the product line and those behind it really tick.  We will analyze the philosophy behind the branding, the advertising, before tackling several key ‘halo’ products, involving the hardware and software features as well as indicating the segmentation across the range.

ROG Branding

The Republic of Gamers brand is an attempt at a way of thinking.  By conversing with gamers, and hiring oriented specialists in their respective fields, ASUS use the ROG brand to offer both their halo products and allow a justification for showcasing new and improved technologies.  What we currently see advertised and on the shelves is a progression of design and marketing aimed a several distinct groups of users.

After casual and OEM users, gamers are the biggest market for computer electronics.  In their systems, they want to be able to buy or build the best equipment they can in order to give them the edge.  As a result, we obviously have specialized SKU lines from multiple manufacturers aiming to capture a proportion of the gamer market share for computers and computer components.   After gamers come enthusiasts, which could be sub-divided into performance enthusiasts, overclockers (both 24/7 and competitive), audio enthusiasts, and so on.  In a Venn diagram of these groups, ASUS aims to attack the gamers and the performance/overclocking enthusiasts with their Republic of Gamers motif and brand.

Origins

As a technical exercise, back in late 2006 ASUS released their first Republic of Gamers motherboard.  At this point, ASUS were testing the waters, to see if there was a market for this sort of product line, after the earlier success with their A8N32 series of motherboards.  As a result, the branding was not fixed and the styling was not as concrete as it is today.  The original logo featured an orange and grey ‘G’ motif (below) on the chipset heatsink, along with casual ASUS styling. 

ASUS are keen to point out that the origins of their ROG product line (before it was formally marketed as ROG) resulted in the first board to market with NVIDIA SLI.

Current Styles Today

Fast forward five years and we are inundated with a red and black styling.  The orange and grey ‘G’ has gone, and is replaced with red and grey style R/G logo (it took me a while to spot it was an R and a G) which ASUS casually like to implement in marketing, such as on the faces of soldiers in pseudo-video game style to look like a companion heads-up-display.  The motherboards are styled in distinct red and black, but they are also the platform to introduce new technologies that other manufacturers will not consider or do not have the resources to do.  The Republic of Gamers brand could be considered the Mercedes S Class of gaming.

Along with the styling, ASUS attempt to ensure that the users of their ROG products have prioritized access to customization tips, hints and also repairs.  As a result, we have the ROG Forums (discussed later) with ASUS employed experts who write guides at varying levels of complexity for their users to adjust and tweak the systems.  These experts also help diagnose errors with hardware conflicts or overclocking.

Philosophy

Throughout this look and review, I have been in constant contact with ASUS in order to make sure that all the facts are straight and also to quiz them on the fundamentals of the ROG brand.  My mentality from conversing with ASUS is that ROG is here to stay, and they feel that the ROG brand brings in enough income to justify the push towards more focused hardware and the aim of bringing what they consider the best components into the hands of users.  The global mission statement for ASUS ROG is - "The Republic of Gamers is committed to producing the most innovative hardcore PC performance hardware, enabling the ultimate computing experience for gamers and enthusiasts worldwide".

By heavily advertising their high-end halo brands, ASUS aim to filter users down to whichever boards they require.  At a lot of the top gaming events worldwide over the past few years have been done in conjunction with ASUS in an effort to help users get to grips the brand and the products.

ROG Product lines
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  • Jambe - Friday, August 03, 2012 - link

    "Here on the Gene, ASUS are using two SATA 3 Gbps from the chipset (black), two SATA 6 Gbps from chipset (red) and two more SATA 6 Gbps from a controller (black, ASMedia)."

    The ASMedia 6 Gbps ports are red, not black. It might also be worth pointing out that the outside cluster is the ASMedia set and the middle one is the Intel set.
    Reply
  • IanCutress - Saturday, August 04, 2012 - link

    Many thanks for pointing this out. In my reviews I do go down the right hand side in order, especially in that paragraph. 24000 words and the odd one sometimes goes astray!

    Ian
    Reply
  • HisDivineOrder - Saturday, August 04, 2012 - link

    Doesn't the OC Key have a Single DVI limitation? You say in your article, "As long as you've got DVI, you're fine," or something along those lines, but the reality is that most of the high end users now use dual DVI (or Displayport) for 2560x1600/1440. After all, what's the point of pimping out your drag racing ride with the highest of the high end and then shrug and say, "1920x1200/1080 for yous!"

    Soooo... the high end are not using the OC Key because the OC Key doesn't support what the high end users are doing.

    http://rog.asus.com/forum/archive/index.php/t-1128...

    Honestly, I think the OC Key is just one big wasted opportunity because of this. Anyone willing to fork over $450 on a motherboard, $500+ on a CPU, have 8 sticks of memory, have four GPU's...

    You think they need just a single-DVI OC Key? It's really rather absurd. It might be true, but people who spend that scratch will probably need the superior bandwidth sooner rather than later.
    Reply
  • IanCutress - Saturday, August 04, 2012 - link

    OC Key is not designed for gamers. It is designed for extreme overclockers who are competing for scores, most likely also using sub-zero cooling (Dry Ice, Phase or LN2). I have used it on occasion for competitive overclocking, and also have seen it used in overclocking competitions.

    That is its usage scenario.

    Ian
    Reply
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  • Laststop311 - Saturday, August 04, 2012 - link

    I have an m18x desktop replacement. Has a 4.1 Ghz on all 4 cores OC without using turbo, the i7-2960xm, 4x4GB 1866MHz RAM, Crossfire Radeon 6990m's with both with a healthy overclock.

    It chews through almost every game on my 27" dell ultrasharp external monitor at 2560x1440 at at least 45 fps soe more some less but almost ALWAYS at very min above 25-30. Once I get the money to change out the 6990m's with 7970m's in crossfire I'll be playing every game at 45+ fps at 2560x1440 and full yltra settings.

    So don't sit there and tell me laptops suck for LAN partys. Because actually I can carry my m18x in a little carrier like it's a backpack and set up at the lan and be ready to go in a hurry.

    And the funny part is the laptop pulls higher fps then a lot of my friends pc's and that's not even with the 6990's upgraded to 7970m's.

    ALSO the r2 version of the m18x came with a new specially designed beefier heatsink set up for the XM processor that is triple the surface area but fits right in place. So I'll also be getting that much larger cpu heatsink to crank my OC from 4.1Ghz to 4.3-4.4 or so, basically a crazy killer speed demon laptop cpu
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  • Laststop311 - Saturday, August 04, 2012 - link

    Claro Halo has a very very nice clean headphone amp (Headphone output with TPA6120 AMP IC) that can drive up to 600 ohms like a champ.

    It has incredibly high quality stereo RCA outputs for a low line level signal to a high quality stereo receiver (hardly any cards have gold plated RCA outputs which is crucial for a high quality connection to a high end receiver.) As well as a 5.1 optical output. If you require 7.1 output you can get the add on XT card that plugs in a connector on the sound card for additional gold plated 7.1 analog outputs.

    It also has 120dB s/n which is +2 better. It also has swappable OP-AMPS to customize the character of the sound exactly how you like it. You can also switch it to 32 ohm output mode from 300/600 ohm mode on the headphone amp output to adjust between huge full size cans and in ear monitors that are much more sensitive.

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    Claro Halo is the best sound card hands down.
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  • macforth - Saturday, August 04, 2012 - link

    A very interesting read.......Thanks for that Ian.

    I have just bought an ROG, but it's the Maximus V Extreme..I am about to build a WC setup and run 690's in SLI.

    The reason I chose the 1155 as against the 2011, is the cost of the top MB and top CPU (given the gaming world's belief that there's little gain), PCIe 3, and I don't need the abilities that the 2011 shines in. I more play games. And to be quite honest, to me ROG spells GAMER!

    It's a while since I have seen any comparison of an ROG 2011 v 1155 just for games......and certainly not since the last proliferation of 1155's game to town.

    Ahhhh it would be very very interesting!
    Reply
  • DaViper - Sunday, August 05, 2012 - link

    Very Good Article Ian Cutress, BUT wheres the rest of the ROG Brand like the Crosshair Boards. there really is nothing in the Article about anything AMD/ATI side of ROG. We that do have the AMD side do like to see reviews about them as well but most of the time we get left out and considering here shortly there will be a New Addition to that line although it's named for Gamers but instead it's aimed Squarely at OverClockers and has all the Gamers Perks Removed. Reply

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