Content providers mandate the presence of protection schemes at all times when the consumers want to access their wares. For the consumer, this entails:

1. Conditional access
2. Protected transmission
3. Protected distribution
4. Protected storage

Conditional access is applicable to cases where media travels over insecure channels (such as satellite or cable). This is implemented in STBs. Protected transmission is the path to the display device, and it is usually protected by HDCP (over HDMI) or Macrovision in legacy systems. Protected storage is encountered in broadcast content, with its copy flags to allow DVR archiving. Protected distribution is enabled by the DRM mechanism in Blu-rays / DVDs. In Blu-rays, this DRM scheme is called as AACS (Advanced Access Content System). AACS also provides for protected storage through the Managed Copy feature.

A Popular Webcomic's Take on DRM (c) xkcd

AACS uses 128-bit AES for encryption. Each Blu-ray player / device has a Device Key, while discs come with a Media Key Block (MKB). The shared key generated by using these two (Media Key) is used to decrypt the Title Key, which is then used to decrypt the audio/video data in the disc. AACS also has a revocation mechanism. The MKB in each disc has a Host Revocation List for software players and a Device Revocation List for hardware drives. For PC-based playback to be successful, both the player and the drive must not be on the revocation list.

In practice, key revocation is quite rare because device keys could be shared across an entire lineup, making it hard to pinpoint which particular device was compromised. AACS does provide some sequence keys to identify a particular device as compromised if one has access to multiple pirated copies of different discs from the same drive. In addition to the MKB-Media Key-Title Key combination, PC-based players also have support to generate a Shared Bus Key to encrypt the data inbetween the drive and the software player. This ensures that any snooped data can't be used to get to the original content on the disc. AACS also has a renewal process to prevent attacks similar to those carried out on CSS (with DVDs). The net result is that we are currently at AACS v30.

In addition to AACS, the BDA mandates a BD-ROM mark, which is a physical irregularity on the disc with a 128-bit VolumeID. Blu-ray players will not play back protected content without the VolumeID, as it is essential to the decryption process. Also, the VolumeID can't be generated by consumers (BD-Recorders don't have the capability to burn a VolumeID). The process is tied to the manufacturing facility (which can obtain a license only under strict security considerations). With a counterfeit Blu-ray, it is a simple matter of using the VolumeID to trace the place where the piracy took place.

Note that AACS is based solely on cryptography and, after having been compromised, has the possibility of revoking cryptographic keys as the only means of regaining its effectiveness. So far, this method has failed. This has tempted studios to move over to other forms of DRM such as BD+ and Sony Screen Pass.

It is mandatory for players to implement support for BD+, but not all Blu-rays need to be BD+ enabled. From a player's perspective, a Security Virtual Machine (SVM) needs to be implemented. Blu-rays with BD+ have special content code which are loaded by the SVM and executed during the playback process. The content code has full control over all the components involved in playback. It can alter menus and show on-screen messages if some security breach is detected in the player.

One of the most common BD+ implementations involves storing garbled video on the disc (i.e, after AACS decryption, certain segments of the video are distorted). The content code can implement a fix for the distorted video so that licensed playback is still problem free. For example, in the recently released Contagion Blu-ray, watching the disc with an old version of AnyDVD HD (which performs only AACS decryption, say) would result in heavily distorted video in various scenes. This is because the BD+ code to fix the video wasn't being executed by AnyDVD HD. Unlike AACS, technologies such as BD+ from Irdeto (responsible for the BD+ in the Contagion Blu-ray) and Sony Screen Pass continue to evolve with each new disc.

BD+ needs a SVM to be implemented, but note that the Blu-ray specifications already include a VM requirement for the BD-Java feature. This BD-J feature can also be used to implement structural protection schemes such as Sony DADC's Screen Pass. In this scheme, BD-J code on the disc actively looks for signs of protection being in place during playback. When the BD-J code finds that the protection features are missing (say, due to playing an unprotected copy, or when ripping tools are active in the background), playback is immediately stopped along with an on-screen message. DVDFab's blog has some more details on Screen Pass.

In addition to DRMs aimed at directly protecting content by encryption, the Blu-ray developers also considered some watermarking schemes. Watermarking doesn't actually encrypt the content, but places some non-discernible (to the naked eyes/ears) information in the audio / video tracks of the stream. By serving as a digital signature, it helps the player / analyzer identify the content status. In the next section, we will be talking in detail about Cinavia, the audio watermarking scheme from Verance. Thomson's NexGuard is a type of video watermarking scheme which works with the help of the BD+ SVM. The BD+ content code embeds some invisible information in the video track which contains details of the player / drive used to decrypt the stream. If the video gets out and becomes a 'pirated copy', the watermark can be analyzed to determine the player / drive responsible for the 'piracy'. BD+ code in subsequent Blu-rays can be used to blacklist the player / add it to a revocation list.

If you are interested in learning more about content protection in Blu-rays, I strongly suggest perusing Chapter 4 of Blu-ray Disc Demystified.

Introduction Cinavia: The Lowdown
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  • ganeshts - Wednesday, March 21, 2012 - link

    Just want to make sure you are not trolling... Reply
  • Sasparilla - Friday, March 23, 2012 - link

    I've got an original PS3 and most disks never have an issue, but I remember buying a new bluray several years ago, putting it in and blam - you have to update your firmware (or whatever the message was) to play this disk.

    Not a fallacy at all - happened to this user. Once a new updated DRM is pushed out onto a BluRay that requires an update on the player end you'll get that message and have to update.
    Reply
  • scottwilkins - Wednesday, March 21, 2012 - link

    Blu-Ray was the worst thing to ever hit the consumer market. Even Sony's CEO once stated he made a mistake with it.

    Only thing that keeps me from streaming more, is now ISPs are putting in data caps. Consumers just can't win these days!
    Reply
  • Bateluer - Wednesday, March 21, 2012 - link

    I just bought the BluRay of the movie Super. Only to find out that my admittedly old PowerDVD 8 BD Edition would not play it. 10 dollar BD movie and 30 minutes searching the Internet and 'gray' areas for a player to play it. :(

    Ended up just downloading a 1080p BD rip from a torrent site and watched that.
    Reply
  • Sasparilla - Friday, March 23, 2012 - link

    Reminds me of this cartoon:

    http://theoatmeal.com/comics/game_of_thrones
    Reply
  • colonelciller - Wednesday, March 28, 2012 - link

    Awesome!... thanks for posting that...
    totally hilarous... the mockup of the torrent site was pure win
    Reply
  • Golgatha - Wednesday, March 21, 2012 - link

    Because without tools like AnyDVD HD being available, their content is a huge time waster and completely out of touch with my viewing habits. I cringe to think that parents suffer through 2-3 minutes of outdated commercials, FBI warnings, and loading screens each time the family wants to sit down and watch a movie. In my household, it's browse to the file via my Tversity DLNA server and hit play. For Bluray, it's browse to the ISO file, load, and play. I watch almost no TV because of ads and fluff, and I watch very few movies. When I do, I want to watch a movie and not be inconvenienced. I also like to own things rather than rent, so the streaming industry really holds nothing of value for me. DRM free downloads in 1080p quality, and you'll get my money. Anything less won't get purchased and can be easily replaced with the Internet, games, and a good book like it currently is in my household for the most part. Reply
  • Aikouka - Wednesday, March 21, 2012 - link

    "Despite the studios putting in lots of money and effort into promoting 3D, it doesn't seem to have taken off as much as expected."

    The problem is that while a few movies may be decent in 3D, the price premium for these discs are way too high. I usually scope out stores for any good Blu-ray deals (sub-$10 deals), and 3D Blu-ray discs are usually $10 more than the 2D version. I was actually rather surprised when I saw Target selling The Immortals in 3D for only $2 more than the 2D version. Of course, that was only a sale, and last I checked, it was back to the usual $10 premium.
    Reply
  • colonelciller - Wednesday, March 28, 2012 - link

    3D tech is really so inconvenient to use that only an enthusiast would ever consider it... for the rest of the world the low quality, pain in the @ glasses & the ridiculous pricing schemes are a no-brainer... no thanks Reply
  • Tegeril - Wednesday, March 21, 2012 - link

    I can't remember the particular Blu-ray at this moment, but in the not too distant past I got one of the slimiest rental hack-jobs I'd seen yet. Lots of the discs from Netflix state 'Rental' on the label and are less showy, including different menus, etc. Basically, I know what I'm getting before the disc is actually in the player. The slimy movie in question, however, appeared by all accounts to be a retail disc. It had the retail menus, and all of the options in those menus were selectable. The slimy part? When you selected an item not on the rental disc, ready to settle in and watch, it popped up a message suggesting you go buy the Blu-ray.

    Hate.
    Reply

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