The Apple iPad Review (2012)
by Vivek Gowri & Anand Lal Shimpi on March 28, 2012 3:14 PM ESTFinal Words
The new iPad represented Apple’s largest tablet launch yet, and according to their sales figures, three million units were moved over the opening weekend. That’s nearly $2 billion in tablets...in three days. Hotcakes are selling like iPads these days.
The new iPad is externally very similar to the iPad 2, but my feeling is that there's a much larger step in usability from the iPad 2 to the new iPad than there was from the original to the iPad 2. It's a difference that has nothing to do with form factor and everything to do with the Retina Display. The iPad 2 took the original iPad and made it better or more refined in every way—thinner, lighter, faster—but the experience didn't change radically. The Retina Display represents a fundamental change in how you visually interact with the device. The display is really the center of a tablet's experience, and with a display that drastically improved, the experience is correspondingly better.
It really is something that you notice in every single way you use the tablet. Text, whether you're reading it or writing it, is rendered far more accurately. High resolution graphics look fantastic, and UI elements look sharp in a way that the iPad 2 simply cannot match. Compared to the original iPad, the difference is stark, and it’s impossible to emphasize how huge a step up from the original 9.7" XGA display the Retina Display really is. It's a bit like the jump from SD to HD television, or from DVD to Bluray. Functionally, it's not terribly different, but it's a fundamental leap in technology. And once you take that leap, it's difficult to go back.
If you pay for and frequently use a cellular data plan on your iPad, the new iPad is worth the upgrade for LTE alone. LTE is very impressive on a smartphone but you're limited by how much downloading/browsing/multitasking you're willing to do on a very small screen. On a tablet, you're much more likely to treat the device like an ultraportable notebook, in which case an LTE iPad has a huge advantage over most WiFi-only ultraportables. LTE on the iPad is just like having awesome WiFi wherever you go. It's great.
I prefaced all of this with a question about your willingness to pay for the data plan, because even though you're not bound by any sort of a contract, the cost per GB transferred over LTE on both AT&T and Verizon is just unreasonable. If these carriers don't raise their data limits soon, they'll be directly responsible for stifling the growth of the mobile market. Can you imagine what the Internet revolution would've been like had we remained on hourly billing for cable/DSL?
Apple continues to push the envelope on the SoC side as well. Shipping a 163mm2 SoC on a 45nm LP process is something I never expected Apple to do, but it's here and will hopefully encourage other, actual SoC vendors to start behaving like good chip design companies and not like commodity peddlers. We need faster CPUs and GPUs in a major way; Apple can't be the only company aggressively pursuing these needs if others want to be successful. No one ever won by being the slowest on the block.
With all of this said—should you buy the new iPad?
If you are an existing iPad owner, the question is whether or not you should upgrade. If you don't use your iPad all that much, the upgrade obviously isn't worth it. Even if you do use your iPad a lot, unless you're going to use LTE, there isn't a functional or performance advantage to the new iPad. As is always the case, if you can hold off there's always something better around the corner. In this case, next-year's model should bring with it better performance and an increase in power efficiency thanks to 28/32nm silicon. There the decision really boils down to how much you'd appreciate the Retina Display—and as we already mentioned, there's a lot to appreciate.
If you have an iPad 2 you actually end up making a bit of a battery life and portability trade off if you choose the new iPad. It's still not as bulky as a MacBook Air (which already isn't bulky) but it's noticeably heavier than the iPad 2. The new iPad is nicer to use, but it's not as nice to carry. If you're still on the original iPad and use it frequently, the upgrade is a no brainer—you get a faster platform, a lighter chassis, better display and better cellular connectivity (optional).
If you're not a tablet owner, are in desperate need of one, and are looking to buy one now—the new iPad is as good as it gets today. This is Apple's halo iDevice. It has the fastest and best of nearly every component inside and out. It's got everything but the kitchen sink. As long as you're ok with iOS, there's no reason not to get the new iPad.
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antef - Wednesday, March 28, 2012 - link
Yes it's nice, no one will argue that. But I don't see it as the huge advancement the authors indicate. Using it in the store it seemed fine, but honestly just walking right up to it, I wasn't even sure if I was using the new or old iPad. I had to go over to the iPad 2 to recognize the difference. And even then, after being back at the new iPad for a couple minutes, I completely forgot about it. If you are looking for pixels, sure, you'll notice. If you're just using your device and thinking about other things, probably not so much.PeteH - Wednesday, March 28, 2012 - link
Eh, I think it depends on what application you use the iPad for. Web browsing and Tweeting? You're probably right, you wouldn't notice the difference in displays. But if you use it to view images I could see it being a big deal.zorxd - Wednesday, March 28, 2012 - link
I am pretty sure extra resolution is more noticeable when reading text than when looking at imagesPeteH - Wednesday, March 28, 2012 - link
I didn't mean "notice" as in you couldn't tell the difference, just that the difference wouldn't be something that you would constantly be aware of if you were simply web browsing.If you were reading an e-book? Absolutely, but if that's your only use case I'd get a Kindle and save the money.
Regularly viewing quality images is something that can't be done on an e-ink reader, but for which the improved display would make a huge difference.
Sabresiberian - Thursday, March 29, 2012 - link
I would say this is a perfect example of why it's better to use "I"" statements than say "YOU won't notice, YOU won't care, there isn't that much difference" - those kinds of statements. "I didn't notice much of a difference, it wasn't a big change in MY experience. . .)Displays can very very personal in experience, and things that bug the heck out of me may not be a problem to someone else. For example, a pixel pitch of around .270mm is just too big for me, in a monitor, and it bugs me. Always.
Frame rates are a good example of something I'm not consciously aware of all the time, but I can sure tell the difference on some level, and some displays are more effected than others. There are extra factors in LCD screens that can make the problem worse for some of us - others don't notice so much, or it's just not a problem for them.
One thing I believe, is that as more people use really better screens, they'll understand more why some of us call for them every chance we get.
;)
darkcrayon - Wednesday, March 28, 2012 - link
I can *immediately* notice the difference in web browsing, which is primarily focused on reading text...tipoo - Wednesday, March 28, 2012 - link
I found it a noticeable difference, just not neuron melting like some reviews led me to think. For 100 or more less I'd still be plenty happy with an iPad 2, especially given the CPU and battery life performance are about the same.MobiusStrip - Thursday, March 29, 2012 - link
Unfortunately the iPad 2's camera is a disgrace. It should've had the iPhone 4 camera, which was already out by that time.repoman27 - Thursday, March 29, 2012 - link
The iPad 2 was also thinner than the iPhone 4. Now that it is the same width, it has the same camera. It's not really Apple's style to add thickness to a device just to support one feature that isn't heavily used anyway (tablets are not a very good form factor for a camera.)zanon - Wednesday, March 28, 2012 - link
Human vision varies significantly from person to person, as do use patterns for machines. Someone who is more near sighted or simply has better vision in general, and/or uses their system at a closer distance, may see a truly dramatic change. To take my personal example, I have excellent color vision and am also near sighted, and tend to hold my devices relatively close (or use glasses at my machine). I can see the pixels on the iPhone 4 screens (326 ppi) if I focus a bit, and for the older screens (or old iPads) they're massively pixelated to me (not that that made them useless). The High DPI screens are a night/day difference personally, making all types of reading in particular (be it on a terminal session, the web, PDF manuals, ebooks, or whatever) massively more functional (and everything else more beautiful).But that's just me, and is that awesome? No, it's kind of meh, I'd love it if I didn't need glasses to use my desktop without being hunched over the keyboard to drive. But understand that you'll see raves about the screen that are completely justified, just not for you. 20/20 vision puts the critical distance around 13" I think, but in the end everyone will need to take a look for themselves.