Now that we’ve covered the bulk of Windows’ new UI elements, it’s time to get down to some individual apps, and there’s no app more important to Windows 8’s success than the Windows Store.

Unfortunately, at this point it's a bit difficult to tell how the store is going to work out—it seems like one of the less-finished apps provided in the Consumer Preview. There are basic categories for games, social apps, music apps, and a few others, but aside from the basic Search functionality (which is accessed from the Charms menu), there's just a sprawling "top free" list and a lot of scrolling. The Windows Store definitely shouldn't be judged on this early iteration, but a lack of polish (unlike in other Metro screens, more tiles don't show up when more screen space is available—if you look at the Store on a screen with a vertical resolution of much more than 768 pixels, you'll just see a big unused area of white space below the Store tiles) and missing features make it a rough demo at best.

As in both the Apple and Android app stores, you’ll need to sign in with a Windows Live ID to download anything from the Windows Store. If you used your Windows Live ID to create an account during Windows Setup, the OS can download and install apps without asking you for any extra information, but you can still use your Live ID even if you chose to create a local account. Once you’ve purchased an app, you’ll be able to download that app to any Windows 8 or Windows on ARM device you’ve signed into with your Windows Live ID.

All of the preview apps in the Windows Store are currently offered free of charge, but in the RTM version of the store developers will be able to offer both “Buy” and “Try” buttons for apps with demos—apps can have either timed or feature-limited demos available. Unlocking the full version of the app requires no separate download, and all of your saved data from the demo is still available. Info pages for apps also list compatible processor architectures—x86, x64, and ARM.

As seen above, when updates are available a small number will appear on the Windows Store tile. Entering the Store and clicking the "Updates" link in the upper right-hand corner of the screen will present a list of available updates, which you can install individually or all at once.

Apps submitted to the Windows Store have to make it through Microsoft’s approval process, which looks to be a more developer-friendly version of Apple's system: Windows 8 will be a curated platform, which should help curb some of the malware problems that Android is having. However, criteria for approval are clearly laid out, and developers whose apps are rejected will be given feedback on what changes they'll need to make to get approved. Microsoft is also updating its development tools to help guide developers through all the steps of the certification process.

For both advertisements and in-app purchases, Microsoft offers its own platforms but does not mandate their use. If a newspaper or magazine publisher has an existing database of its users and a pre-existing authentication system, that publisher is free to continue using them in its app. Apple began mandating the use of its systems for in-app purchases last year, meaning that all in-app purchases on iOS are subject to Apple’s 70/30 revenue split, and Google may be moving to prohibit third-party in-app purchases even as you read this.

Lastly, let’s assuage the fears of enterprise administrators: via group policies and PowerShell scripts, domain administrators can both permit and deny access to the Windows Store and to individual apps, and can also deploy Metro apps directly to PCs without using the Windows Store at all. This opens the door to volume-licensed apps, and will help IT admins to provide a consistent set of programs and features across different Windows 8 systems.

Whether the Windows Store will succeed remains to be seen—things like app discovery and user interface are important, but in the end the Windows Store is just a portal that will live or die on the quality and quantity of its apps. Those that are available are in a preview state, and while we’ll look at a few of the core Metro apps later on in this article, it doesn’t make a lot of sense to to do in-depth reviews of apps that are in beta-at-best states.

I will lay out one major concern up-front: while apps like Evernote and Cut the Rope do well on smartphones and tablets, I wonder how well more full-featured programs like Photoshop and Office will scale to Metro with their functionality intact. The Windows Store and its WinRT APIs are Microsoft’s future, but take this as a case in point: Microsoft is going to be shipping a copy of Office with every Windows on ARM tablet, but rather than providing Metro versions of Word, Office, PowerPoint, and OneNote to show developers how it’s done, it’s providing copies of those programs that will run only in the desktop environment, and it’s doing this in spite of the fact that no other developers will be able to use the Windows desktop on Windows-powered ARM tablets.

That doesn’t necessarily mean that Office apps will never get Metro styling, and it doesn’t mean that developers aren’t going to make some nice, feature-rich Metro apps, but Microsoft’s refusal to eat its own dog food in this case makes me a little nervous about the kind of programs we’ll end up seeing in Metro.

The Desktop: Windows Explorer and multi-monitor support New features: Refresh and Reset and Storage Spaces
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  • Andrew.a.cunningham - Friday, March 9, 2012 - link

    1) We'll probably do an analysis of that with an RTM version of the OS. I wouldn't expect it to change too drastically from a patched copy of Windows 7.
    2) Not guaranteed, but probably. When 7 was released, Vista got a Platform Update that added support for DX11, some WDDM 1.1 features, and a few other things: http://support.microsoft.com/kb/971644

    Windows 7 is still in its mainstream support phase, so I'd expect those updates to be available after Windows 8 RTM.
  • R3MF - Friday, March 9, 2012 - link

    many thanks Andrew.
  • Andrew.a.cunningham - Friday, March 9, 2012 - link

    Welcome! :-)
  • valnar - Friday, March 9, 2012 - link

    Isn't the fact that new Windows phone BOMBED in the marketplace enough reason not glorify this crappy GUI? The public has already spoken.

    And....what makes a good tablet or phone OS (touch screen) does not necessarily make a good desktop OS.
  • silverblue - Saturday, March 10, 2012 - link

    True, however everybody has differing tastes. I don't mind it, personally, and it's not as if the Windows 7 desktop has gone forever.

    As for Mango, it's not on many devices and hasn't been out long. I also firmly believe that it's the first flavour (sorry) of Windows Phone that Microsoft has truly taken seriously. Give it time. Had dozens of devices been launched with Mango yet sales been poor, I'd have been more inclined to agree with you.

    Touch screen technology has been around a while and it's about time that a mainstream OS had extensive functionality in this area.
  • Subzero0000 - Sunday, March 11, 2012 - link

    >Isn't the fact that new Windows phone BOMBED in the marketplace enough reason not glorify this crappy GUI? The public has already spoken.

    Well, that's exactly why they have to FORCE metro to their biggest userbase (Desktop PC). They want people to get used to metro, then hopefully people get attached to it and choose to buy tablet/phone with metro.
  • PopinFRESH007 - Sunday, April 15, 2012 - link

    +1

    This is where I think Apple's methodical, very deliberate, well thought out approach is going to win over a lot of people after Windows 8 launches. Microsoft already tried this in reverse order and it was awful until they instantly became irrelevant when the original iPhone launched. They crammed a mouse and keyboard OS into a crappy touchscreen phone and called it a day. Here they are cramming a touchscreen phone/tablet OS pasted on top of a desktop OS and figured out the least amount of work to make it possible to maneuver between the (what feels like) two OS's. When the review consistently has "There are actually two versions of..." you know you have done something wrong as an OS engineer.

    I've given Win8 a fair shake, I've really tried to give it an honest everyday usage to give it a fair comparison. I have a Lumia 900 and have been running the consumer preview since it came out. I'm really going the extra mile to give the Metro UI a shot, but it just doesn't scale to a desktop (In the way windows 8 implements it) very well at all. I've used Win8 on a very nice prerelease tablet and it works wonderfully. Microsoft should really take a step back and survey the industry and learn from what has been successful and what has had problems. The iPad is crushing the tablet market because it benefits (like many Apple products) from a halo of the iPhone, iTunes, and iCloud. Google has realized their misstep in segmenting the phone & tablet OS's and I think Microsoft will come to realize that a touchscreen tablet has more in common with a touchscreen smartphone than it does with a keyboard and mouse desktop PC.

    The thing about Metro is that it is very simplistic and *could* scale easily. Look at a Windows Phone 7 next to a Windows 8 Tablet and it's ability to scale is obvious. I think the real problem here is Microsoft is taking a Bold, half hearted, All-in, keep some chips in reserve, Go for the gusto, partially move to Metro. They cram it down your throat but don't believe in it enough to completely re-think the OS an move to it. I would like Windows 8 a whole lot more if it was a unified experience with Metro at it's center. The half ***ed cramming of two OS's with different UI's into one cup of tea is what really pushes me away from Windows 8. If they left the core of windows 7 under the hood so any windows 7 app's would run, and provide a simple framework for developers to create "live tile" shortcuts that plugin to the new services that Windows 8 will bring this would be a much better OS. If this is the future, GO FOR IT!! There should not be a control panel for "desktop" and a settings for Metro. There should not be Metro IE 10 and IE 10 for Desktop. If they built API's and service frameworks for developers to bridge Metro UI to C++ code and let developers design their software the best way that suits their needs there would be far better support. The Metro UI as a launcher for native C++ app's and HTML5 Metro apps would be great. This would be especially true if developers could push notifications and information to the live tiles for their app's. Imagine a multiplayer game like Battlefield 3 on Windows 8. On the Metro UI "Start" screen the Live Tile for BF3 would be alive with info from battlelog. So you could easily see if some friends are playing the game, or if there is new content/updates, etc... It would be like having the community features of Steam, without ever having to "Launch" anything. A quick glance at your games area of your Live Tiles and you could see who is online playing what games and quickly join in. The same thing would be true for a more professional app like Photoshop. Imaging if Adobe, using these types of API's could build in collaboration features tied into the Live Tiles & using SkyDrive. You could save an image in your skydive and share it to your fellow team members, then if there are changes and edits all of those peoples Live Tiles for Photoshop would reflect that new information. They have so much potential and are at a solid time to make the leap, the real leap to Metro with less risk. They have a solid "traditional" OS in Windows 7 that they could continue to sell. They also have the ability to really bring a new level of integration that has been absent from Microsoft products. Tie in Xbox Live like they did on Windows Phone 7, and integrate voice chat, the friend list, messaging, etc as system wide services. The list goes on and on with the amount of potential they have to make a seamless experience across all of their platforms from phone, to xbox to tablet to PC. It's sad to see this is the best they can do.

    As mentioned above, I think Apples approach of using services like iCloud to bridge your data from a mobile platform to a desktop platform is a better strategy. Really looking at each element of a mobile OS and thinking how that will work on a desktop with a mouse and keyboard; working to merge what makes sense and leaving out what doesn't. I think Apple is also failing at this to some extent as well. They should be working on unifying their "Store's" so I could make an app that when loaded on an iPhone would have the iPhone UI, when loaded on the iPad would have the iPad UI and when loaded on a Mac would have a windowed UI, and the store would serve up the correct parts of the binary depending on if it's on a mobile device like iPhone/iPad or Mac.

    /END RANT.
  • jabber - Friday, March 9, 2012 - link

    The feedback has been 100% negative. Really really bad. No question I haven't seen a normal PC user yet that likes it or wants to use it.

    The feedback for Windows 7 was 90% positive.

    Not looking good MS.
  • futurepastnow - Friday, March 9, 2012 - link

    The feedback from the two "normal" non-technical computer users I showed it to was very negative. I let them play with it with no instructions or advice, and they couldn't do anything. It's the least intuitive interface ever.

    Oddly (or not oddly), the most computer-literate person I showed it to figured he could get used to it, since he uses keyboard commands for everything and they still work. He thinks Microsoft are out of their minds, though.

    Perhaps that is Microsoft's problem, I wonder? All of their engineers, testers and QA people know all of the keyboard commands, which puts them in the 1% of computer users. Perhaps if they created a special version of Win8 for interface testing, which *required* mouse input for all actions, they'd seriously reconsider Metro.
  • Exodite - Saturday, March 10, 2012 - link

    I don't know, I'm a software engineer myself and I wouldn't touch W8 with a 10ft pole.

    I like the minor underlying enhancements to things like the Task Manager and File Transfer dialog, though nothing of that can even begin to make up for the UI clusterfuck.

    I run a multiple-display desktop system.

    I _like_ nestled folder structures and rely on it to organize.

    I prefer minimal clutter on the desktop, to the point the only application icons there are Chrome and MPC-HC, and half a dozen project folders. I also use minimal size icons.

    Huge icons in listings, and the enormous amount of whitespace they add, is wasteful and inefficient.

    I can't stand that good and intuitive UI elements like radiobuttons and checkboxes are giving way to touch-oriented dragbars, it just underlines wha ta gigantic step backwards the entire Metro experience represents.

    Perhaps you're right about technical and professional users being less impacted by the horrors of W8 due to being more comfortable with keyboard shortcuts than users in general, my personal experience isn't enough to say one way or another.

    On the other hand I'd argue that that particular group of people are least inclined to accept the changes because they very rarely have to. I don't have to use Windows as a development platform, I could quite trivially move to any *NIX platform of choice.

    And if Microsoft doesn't see the light before Windows 7 hits EOL I might as well migrate platform, at least I can set up the UI as I prefer that way.

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