• What
    is this?
    You've landed on the AMD Portal on AnandTech. This section is sponsored by AMD. It features a collection of all of our independent AMD content, as well as Tweets & News from AMD directly. AMD will also be running a couple of huge giveaways here so check back for those.
    PRESENTED BY

Final Words

Wrapping things up, I once had someone comment to me that they can gauge my opinion of a product based solely on the first paragraph of the final page. If I say “there’s no such thing as a bad card, only bad prices” then it’s likely not a favorable review. That statement is once more being validated today, if only in a meta context.

To be clear, we’ve been waiting for some time to see GCN filter down to lower priced cards, and even longer to see PowerTune in particular make it down here. The fact that we now have reliable power throttling and solid compute performance is not lost on us. It’s a welcome advancement.

However our expectation with a new manufacturing process – and perhaps we’re being greedy here – is that we’ll see cards become cheaper and we’ll see power consumption come down. AMD has achieved the second item in spades, and as a result both the Radeon HD 7750 and Radeon HD 7770 are well ahead of any competing 75W and 100W cards respectively. The 7750 in particular is a standout thanks to the fact that it generally offers 5700 series performance on a sub-75W card, and even at $109 it clearly offers a great deal of value as an HTPC video card. All of this will be an even more welcome change when Cape Verde filters down to laptops in the coming months.

The problem for AMD today isn’t the power/performance curve, it’s the price/performance curve. 16 months ago AMD launched the Radeon HD 6850 at $179 amidst fierce competition from NVIDIA. Ignoring the current price of the 6850 for the moment, on average the 7770 delivers 90% of the 6850’s gaming performance for 90% of the 6850’s launch price. In other words in 16 months AMD has moved nowhere along the price/performance curve – if you go by launch prices you’re getting the same amount of performance per dollar today as you did in October of 2010. In reality the 6850 is much cheaper than that, with a number of cards selling for $159 before a rebate, while several more 6870s sell for $159 after rebate. The 7770 is so far off the price/performance curve that you have to believe that this is either a pricing error or AMD is planning on quickly halting 6800 series production.

Now to be fair there’s more to consider than just performance in existing games. The 7770 supports DX11.1, VCE, PowerTune, Fast HDMI, and other features the 6800 series doesn’t have, and it does all of this while consuming around 25W less than the 6850. But that’s just not enough. DX11.1 is a point update that’s still the better part of a year away and will only offer a tiny number of new features, while VCE is AWOL and cannot be evaluated, and Fast HDMI will be a niche feature for use with extremely expensive TVs for some time to come. This is not like the 4000/5000 series gap – today and tomorrow the 7000 series will only offer marginal feature benefits. The best argument for the 7770 is the power difference, but considering that both the 6850 and 7770 require external power anyhow that 25W difference is unlikely to matter.

The 7700 series is a fine lineup of cards, but AMD has finally shot itself in the foot with its conservative pricing. The 7750 can ride on the sub-75W niche for now, but the only way the 7770 will make any sense is if it comes down in price. Until then AMD’s worst competition for the 7700 series is not NVIDIA, it’s their 6850.

With that said, the 7700 series clearly has potential. XFX’s R7770 Black Edition S Double Dissipation does a great job demonstrating this with its virtually silent operation, while the card’s factory overclock largely closes the performance gap with the 6850. With its combination of performance and power consumption the 7700 series will be AMD’s midrange workhorse for 2012, of that there is no question. Now it’s simply up to AMD to make it so. After all there’s no such thing as a bad card, only bad prices.

Power, Temperature, & Noise
POST A COMMENT

155 Comments

View All Comments

  • Oxford Guy - Wednesday, February 15, 2012 - link

    What I'd like to know is why the 7950 is shown in the Idle temp charts and then vanishes from the Load temp charts. Reply
  • Oxford Guy - Wednesday, February 15, 2012 - link

    Sorry.. Power consumption charts.

    I'd like to see the 7950/7970 load power consumption. The idle consumption is less interesting and that's where they're shown.
    Reply
  • dananski - Wednesday, February 15, 2012 - link

    Me too, the 6850 was worse than the 5850, so I'd expected it to be easily beaten by this generation's 770. Then again, the 6770 was just a 5770, so I suppose I should've learned that the mid-range is barely moving. Reply
  • designerfx - Thursday, February 16, 2012 - link

    if you think about the fact of it's price today then it will probably be down substantially in a month - at which point it'd be quite competitive. Reply
  • ce12373 - Wednesday, February 15, 2012 - link

    Hmmm. This AMD story sounds like a lot of other AMD stories (cough*cough "BULLDOZER"). Maybe no one has piledriven the point home to AMD yet. Oh well. Reply
  • medi01 - Wednesday, February 15, 2012 - link

    Right, and it's a long time that nVidiai stopped producing overpriced "you can fry pancackes with these" GPUs and even hold performance crown? Oh, it's still producing them and AMD still hold performance crown? What a pity.

    Oh, but AMD went nVidia route with "confuse consumer more" naming scheme? How shameless, do they pay royalties for this to nVidia, the inventor of this rubbish?
    Reply
  • aguilpa1 - Wednesday, February 15, 2012 - link

    AMD has been doing the name bait and switch just as long as Nvidia but since your such a fan boy apparently you haven't noticed. It is obvious from your overheated GPU remarks that you are stuck on some ancient review of a past Nvidia product. And again, AMD has done the same, also in the past, 2900XT anyone? Reply
  • CeriseCogburn - Wednesday, March 21, 2012 - link

    The GTX 590 still holds the single card crown.
    The very strange situation that has occurred is amd holding the single core card crown with 7970, finally passing the 580 after a year or closer to two and I don't remember how long.
    This single core crown is gone already gone with the GTX680 benches leaked a few days early.
    So amd finally did hold a crown for once in a very long time, for a very short time, 2.5 months or so....with most of that time in very weak or absent stock on retail shelves.

    Reply
  • Spunjji - Thursday, June 21, 2012 - link

    BLAH BLAH BLAH BLAH BLAH Reply
  • Reticence - Monday, June 24, 2013 - link

    You realize you're kinda the laughing stock of anandtech right? You wait with baited breath for every post remotely including AMD somewhere in the article to give you the opportunity to suck off nvidia and intel. I literally think you might need psychiatric help with that raging superiority complex, then again I've always thought there should be specially designed concentration camps for people like you who never grew out of acting like a blow-hard highschool kid.

    Oh well, down to business.

    Two 7970's (And I mean two 7970's, NOT a 7990) perform better than one Titan, EVERY benchmark has shown it, you can not deny this. And I already know what you're doing to say "BUT THAT'S 2 CARDS VS. 1, NOT FAIR ;[" But see, this is the main point that proves you're a major fucking moron. That.does.not.matter.at.all.

    The the Titan is 1000$.
    Two 7970's are 800$.

    And while yes, it's impressive that a single card can hold it's own against two, it doesn't matter, who is going to spend 200$ more for LESS performance? I'm sure you'll also say "you're just an AMD fanboy." Wrong, I just don't like to waste my money. And I really, really, don't like you.

    Nuff said.

    Oh and by the way, read it and weep, pussy.

    http://www.semiaccurate.com/forums/showpost.php?p=...
    Reply

Log in

Don't have an account? Sign up now