It wouldn't be far off the mark to call Google TV as one of the unmitigated disasters of 2010 - 2011. Through the failure of the Logitech Revue, it was responsible for Logitech's below-par performance last year, and also for the stepping down of its CEO. Anand covered Intel's winding down of the Digital Home Group and it could be said that Google TV / Intel's concept of Smart TV not taking off as expected was one of the reasons.

However, Google doesn't give up on its efforts without a fight. With access to the Android market and an upgrade to Honeycomb, Google TV received some life support last October. However, pricing and device power consumption were the two other prime factors which needed to get addressed. The first generation Google TV devices were all based on the Intel's CE4100. Despite being a highly capable platform, it suffered from a number of issues such as high silicon cost (leading to higher priced Google TV units) and unreasonably high power consumption. With Intel's shuttering of the Digital Home Group, it was inevitable that Google and its partners would end up moving to an ARM based platform. Given that ARM has remained the architecture of choice for Android smartphones, this was also a move predicted by many.


We covered Marvell's foray into the DMA (Digital Media Adapter) market with their ARMADA 1000 platform. Today, Marvell is officially launching the next generation ARMADA 1500 (88DE3010) SoC. They also announced their team up with Google and indicated that all the Google TV boxes at the 2012 CES would be powered by Marvell silicon.

The ARMADA 1500 (88DE3100) is the follow up to the ARMADA 1000 (88DE3010) introduced a couple of years back. The 88DE3010 is the same chip which is being used in the Nixeus Fusion XS which started shipping recently. It is also the chip used in some high end (in terms of cost) 3D Blu-ray players like the Kaiboer K860i and the Asus O!Play BD players (BDS-500 and BDS-700).

Marvell's ARMADA 1500 : The 88DE3100
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  • ganeshts - Sunday, January 08, 2012 - link

    Unfortunately, Marvell is silent about this aspect.

    I think it doesn't really support 10b decoding.
    Reply
  • JHBoricua - Monday, January 09, 2012 - link

    My understanding is that the Armada 1000 is capable of decoding 10-bit so the 1500 should too. The Nixeus Fusion XS, which uses the Armada 1000, can do 10-bit decoding. Just google 'Nixeus Fusion XS 10-bit'. Reply
  • ganeshts - Monday, January 09, 2012 - link

    It plays 10b H.264 as good as the Realteks do (lot of blocking and artifacts). In a collection of encodes that I tried out, most played back with very minimal artifacting, but some of them were simply unwatchable.

    I don't think the SoC has inbuilt support for 10b H.264 decoding.
    Reply
  • signorRosso - Tuesday, January 10, 2012 - link

    Thanks for the further info! Reply
  • JHBoricua - Tuesday, January 10, 2012 - link

    You have a Nixeus Fusion XS? How do you like it? I'm contemplating buying one. 10-bit aside, have you found any other another issues with formats not playing? Can it handle FLAC inside MKVs? Reply
  • medi01 - Tuesday, January 10, 2012 - link

    My 2 year old Samsung TV already plays any format I throw at it (including MKV and SRT subtitles) from USB sticks/HDDs, can go internat and has numerous widgets (youtube, picasa gallery etc)

    Why would I buy small ugly little box with a separate remote pretty please?

    Woudln't it be logical for "google TV" (can't say I'm too excited about it, but one common platform for most manufacturers sounds much more attractive as each manufacturer having to develop their own OS) to actually be part of TV, instead of external boxes?
    Reply

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