I have to hand it to OCZ's CEO, Ryan Petersen, I never thought he'd turn the company around in the way that he did. When I first met Ryan around a decade ago, he wanted to know why I wouldn't allow him to advertise OCZ on AnandTech. The company at that time had an extremely bad reputation. It was among the worst I'd ever seen. It was so bad that not only would we not review their products (memory, at the time) but I wouldn't allow OCZ ads to run on the site. Although all advertising on AnandTech is handled through a third party, I still have the ultimate say on what ends up on the site. Back then, OCZ wasn't allowed.

Having just taken over the company, Ryan was eager to know what he had to change to fix OCZ's reputation. I gave him a long list of issues to address. Most of my suggestions were obvious, just to go above and beyond the call of duty in taking care of his customers and our readers. He agreed to do everything on the list, with one exception. I told him that if he really wanted to succeed, he needed to abandon the OCZ name and start fresh. He told me that he didn't believe it was necessary. We agreed to disagree.

I remember leaving that meeting thinking that Ryan didn't stand a chance. Memory companies were a dime a dozen. Differentiation was bordering on impossible. Having to overcome a bad reputation on top of that didn't make things any easier.

Ryan is headstrong. He'll sow a bunch of seed with the hopes of seeing just one blade of grass grow. I consider myself an optimist, but he's a different breed of one. He's had his share of failures over the years. Remember the OCZ brain mouse? The foray into notebook PCs? No one ever succeeded without trying.

Since then OCZ has abandoned memory altogether. It focuses on two product lines: power supplies and SSDs, the latter making up the bulk of its revenue. And earlier this year, OCZ bought one of the first high-performance SSD controller manufacturers - Indilinx.

OCZ's strategy there didn't make sense to me. I knew Ryan wanted to buy SandForce, but SF was too expensive. I asked Ryan why bother with Indilinx if what he really wanted was SandForce? He told me that the best way to drive the price down on SF was to buy Indilinx. It didn't add up until now.

Ryan took a big risk on Indilinx. They had a promising controller in 2009 and he bought up the bulk of what they could make in exchange for exclusivity rights. OCZ made Indilinx, and Indilinx made OCZ. As Indilinx began courting more vendors, OCZ went after SandForce. As soon as a first generation controller was ready, OCZ began shifting its volume from Indilinx to SandForce. More partners stepped up to fill the gap left by OCZ, but by then no one wanted Indilinx - they wanted SandForce based drives.

Simultaneously (perhaps a result?) Indilinx's execution suffered, the stumble was irrecoverable. The value of Indilinx went down, and Ryan got the company for cheap.

I can only assume the strategy was to rinse and repeat. I had heard rumors of OCZ working on its own controller for the past two years. The Indilinx acquisition sped things up considerably. If the Indilinx solution was good enough, OCZ would shift its volume away from SandForce to its own controller. Starve SandForce and swoop back in later to buy them at a more reasonable price. Competition makes for competitive prices on both sides of the fence it seems.

Things of course didn't work out that way. OCZ took a while to get its own controller design done and it was still very dependent on SandForce. At the same time, SandForce had diversified its portfolio. Since the announcement of the Indilinx acquisition, SandForce brought on a number of new partners to sell its drives. Even Kingston signed up. Finally, LSI agreed to purchase SandForce at a number well in the range of what SF was looking to sell for.

The situation didn't play out exactly how Ryan had hoped, I'm sure. But the result actually isn't all that bad. LSI has no intentions of stopping its supply of SandForce controllers to OCZ (or other partners), and all of the work OCZ put into its own controller finally paid off. Personally, it's hard to believe that I'm writing about the company I once advised to completely abandon their brand. Furthermore, I'm not just writing about them, but I'm writing about their first in-house SSD controller. This is the Indilinx Everest:

There's not much we can tell from looking at the silkscreen on the IC, but it's the first all new SSD controller from Indilinx since 2009. Jetstream was its predecessor, but that part never made it to market.

Everest is Indilinx's first 6Gbps controller and its delivery vehicle is the OCZ Octane SSD. You'll see both 6Gbps and 3Gbps versions of the drive, although what's launching today is the 6Gbps part.

The controller features eight NAND channels, with the ability to interleave multiple requests per channel. The capacities and price breakdown are below:

OCZ Octane Lineup
  1TB 512GB 256GB 128GB
NAND Type 25nm Intel Sync MLC 25nm Intel Sync MLC 25nm Intel Sync MLC 25nm Intel Sync MLC
NAND 1TB 512GB 256GB 128GB
User Capacity 953GiB 476GiB 238GiB 119GiB
Random Read Performance Up to 45K IOPS Up to 37K IOPS Up to 37K IOPS Up to 37K IOPS
Random Write Performance Up to 19.5K IOPS Up to 16K IOPS Up to 12K IOPS Up to 7.7K IOPS
Sequential Read Performance Up to 560 MB/s Up to 535 MB/s Up to 535 MB/s Up to 535 MB/s
Sequential Write Performance Up to 400 MB/s Up to 400 MB/s Up to 270 MB/s Up to 170 MB/s
MSRP TBD $879.99 $369.99 $199.99

If these MSRPs are accurate, the Octane will be price competitive with Crucial's m4 and Samsung's SSD 830. I've learned not to trust early MSRPs when it comes to SSDs so we'll have to just wait and see. I think it's safe to say that with OCZ making the controller, we should see lower prices than OCZ's SandForce based drives. Ultimately SSDs are gated by the price of the NAND, which OCZ's Indilinx acquisition does nothing for.

The 6Gbps drive uses Intel 25nm 2-bit-per-cell MLC synchronous NAND, similar to what you'd find in a Vertex 3. OCZ sent us a 512GB version with sixteen NAND packages and four 8GB die per package. We typically don't see any interleaving benefits beyond two die per package, so I'd expect similar performance between the 512GB drive and the 256GB version (despite the significant difference in specs). Spare area is pretty standard at around 7% of the drive's total NAND.

Gallery: OCZ Octane

The Octane PCB is interesting to look at. While OCZ has a history of building its own PCBs, this is the first time that we have an SSD where both the PCB and controller are made by OCZ. The controller-side of the Octane PCB is home to eight TI muxes. OCZ wouldn't tell me their purpose, but I suspect it has to do with enabling interleaving across all of the available NAND packages. With only eight channels directly connected to the controller, accessing more than eight packages will inevitably require some pipelining/interleaving. In typical SSDs I assume that the muxes (switches) to juggle multiple NAND die or packages are internal to the controller. My guess is that OCZ moved them external with Everest, although I'm not entirely sure why. It's also possible that this is somehow related to OCZ's ability to deliver a 1TB version of the drive.

All Octane drives will have a 512MB DRAM cache split into two 256MB chips. OCZ's experience in buying DRAM in bulk from its days as a memory vendor likely comes in handy with securing such a large amount of memory per drive. The amount of cache in use will depend on the capacity of the drive. Larger drives have more LBAs to map to NAND pages, and thus require larger page mapping tables.

OCZ is clearly storing user data in the Octane's on-board DRAM (hence the large size). The verdict isn't out on whether or not this is a good idea. Intel prides itself on not storing any user data in DRAM (only in on-chip caches), while SandForce's technology negates the need for any external DRAMs at all. On the other hand, the Marvell based solutions (e.g. Crucial m4) or Samsung's own controller both keep user data in on-board DRAM. Switching between architectures requires a lot of firmware work and as long as performance can be maintained, I see no reason to choose one over the other. There's always the risk of power related data loss, but that's more of a concern for enterprise customers.

OCZ sent along this block diagram of the Everest controller which indicates there's an AES encryption engine on-chip:

I couldn't get a straight answer as to whether data stored to NAND was encrypted in real time on the Octane or not. I'm going to assume that hardware encryption isn't working until I hear otherwise.

The Octane comes with OCZ's usual toolbox for secure erasing/updating firmware. Both of those processes are very simple thanks to the utility. Unfortunately OCZ is still unable to get the toolbox working if you have Intel's RST driver installed, which significantly diminishes the usability of the software.

Testing OCZ's Octane proved flawless in the short period of time I've had with the drive. That's not saying much other than there's no obvious firmware issues with the drive. The Octane will ship with firmware revision 1315, which is the same firmware revision I tested with.

The Test

CPU

Intel Core i7 2600K running at 3.4GHz (Turbo & EIST Disabled) - for AT SB 2011, AS SSD & ATTO

Motherboard:

Intel DH67BL Motherboard

Chipset:

Intel H67

Chipset Drivers:

Intel 9.1.1.1015 + Intel RST 10.2

Memory: Corsair Vengeance DDR3-1333 2 x 2GB (7-7-7-20)
Video Card: eVGA GeForce GTX 285
Video Drivers: NVIDIA ForceWare 190.38 64-bit
Desktop Resolution: 1920 x 1200
OS: Windows 7 x64

 

Random & Sequential Read/Write Speed
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  • pandemonium - Wednesday, November 23, 2011 - link

    Thanks for the article. That was quite interesting hearing about your personal interactions with OCZ and your perceptions. Of course, the number crunching data is always appreciated as well! Reply
  • Locut0s - Thursday, November 24, 2011 - link

    IMO they really only turned a new leaf with their SSDs and their decision to abandon memory sales. All of which was in the last few years. Reply
  • Beenthere - Thursday, November 24, 2011 - link

    I'm not sure they've ever "turned a new leaf"... ? Their SSDs also have issues which is why people should WAIT for 6 months or so to see how many firmware updates are required and if they actually fix all of the OCZ SSD Octane issues discovered. Reply
  • FunBunny2 - Friday, November 25, 2011 - link

    Yeah, and then get a huge discount at Newegg!! Reply
  • lancid81 - Thursday, November 24, 2011 - link

    Which SSD do you use for your personal computer at home Anand ? or i guess the
    real question is if you had to purchase an SSD with your own cash..which would you go for?

    Thanks for all the great reviews
    Reply
  • Anand Lal Shimpi - Thursday, November 24, 2011 - link

    My personal system(s) all use SSDs I recommend. It's a part of the review process to be honest. I put in months of use case testing on top of the normal review to help me formulate exactly these types of opinions.

    I've got both the Intel SSD 510 and Samsung SSD 830 in my main work computer at this point. If I had to spend money on one right now it'd probably be the Samsung.

    Take care,
    Anand
    Reply
  • jihe - Thursday, November 24, 2011 - link

    OCZ, now that's three letters I'd like to avoid at all costs. Reply
  • ppro - Thursday, November 24, 2011 - link

    I just post a link to this anadtech post and they removed the post on ocz forum... go and try... they even ban your account.

    NO OCZ anymore... awful customer support + BSOD on all series 3 OCZ drives
    Reply
  • Beenthere - Thursday, November 24, 2011 - link

    There have been lots of issues in both the OCZ and Corsair forums when they get over-protective of even mentioning a competitors brand/product. I understand the challenges and bickering that can occur in these forums but the moderation of these forums leaves a LOT to be desired IME and is often counter-productive to supporting the brand. Reply
  • TinHat - Friday, November 25, 2011 - link

    BeHardware - by Marc Prieur
    Published on November 16, 2011
    http://www.behardware.com/articles/843-1/component...

    Components returns rates - SSD's (page 7), Memory (page 4)
    If i'm reading this article right, I see from the stats provided by Behardware that OCZ still have very poor return rates for their SSD drives currently at 4.2%. In contrast Intel has a ultra low 0.1% return rate whilst Corsair (their nearest competitor) has only 2.9% fail rate. I appreciate this could be attributed to the controller bug nightmare that seemed to drag on forever but how do they explain why other competitor brands, using the same chip, seemed to have no problems at all? In addition to this why their memory return rates are the highest to date at 6%?

    If these stats are to be believed then OCZ product failure rates are still not very reassuring, especially when you consider the prices of their products and all the consumer hasstle when dealing with component failures. Intel and Kingston seem to be the better bet at this time.
    Reply

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