Kindle Store

To this point, I've basically been ignoring the elephant in the room - content purchasing. The Kindle Fire is naturally tied to Amazon's Kindle Store for eBooks, newspapers, magazines, and singles (essays, articles, and short stories). 

Displayed prominently on the Newsstand and Books libraries is an innocent looking link to the Kindle store. The Newsstand store is pretty similar to Apple's Newsstand store, while the Book store basically looks like iTunes for eBooks. 

The standard array of newspapers and magazines are available, with a couple of notable exceptions (like the Wall Street Journal). Most magazines go for between $1 and 3 a month and around $3-5 if you're buying a single issue. Newspapers tend to be in the $10-12 range per month and $0.75-0.99 per day, though The New York Times asks for $20 for a monthly subscription.

Some magazines (TIME Magazine and Conde-Nast publications among them) have tablet-specific apps from which you can purchase and download issues. Because they're designed specifically for the tablet form factor, the reading experience is first-rate, with clearer text and fewer slowdowns than the standard magazines, in addition to videos and other interactive content. One major annoyance though: if you leave the application while an issue is being downloaded, the download will be cancelled. Considering that the interactive, rich-format apps are 250-300MB in size, it gets a bit tiring to wait through the downloads. 

The Kindle eBook store is basically the biggest name in digital book purchasing and delivery, so it's about as comprehensive as you can get. Recent books and big name titles go in the $10-15 range (top sellers in order are $15, 15, 14, 10, and 13), whereas classics can be had for as little as $0.99. Singles and short stories also go in the $1-3 range. I think most digital books are overpriced considering that you don't actually get a physical book with them, but people are still buying them in droves, so what do I know?

The experience is pretty seamless - select the title you want and you're given two options - "Buy" and "Try a Sample". Pick one and it'll download. Samples are actually pretty nice, they send the first few chapters, just enough to get you interested, and then you see a nice message that says "End of this sample Kindle book. Enjoyed it? Buy now."

There's actually a third option, if you're a Prime member. You can go to the Kindle Owners' Lending Library. You can basically pick a book from their list, and every calendar month, you can borrow one to read for free. No due dates, no strings, just one free book a month that you can borrow. And it's some pretty major titles too, former New York Times bestsellers and the like. Currently, the most popular books on the Lending Library are the Hunger Games trilogy. The Lending Library is the first of two Prime services on display here, the other being Instant Video. 

Prime Instant Video & Movies

Prime is the second major money maker here after the Kindle store. Amazon even throws in a one month free trial to Prime with the purchase of a Kindle Fire, just to make sure you know what you're missing if you decide to not get it. The biggest content pushed by Prime is Instant Video, basically Amazon's equivalent to Netflix. You can stream any of 10,000+ movies or TV shows instantly through Prime, or rent/purchase them for a cost. The streaming option is definitely nice, because you don't have to deal with downloading and storing the movies and running into issues with the limited amount of onboard NAND. 

As such, the video library takes you directly to the storefront. At the top are the featured Prime Instant Videos; underneath that are the featured movies and TV shows available for purchase. The Prime Instant selection is good enough that you can get away without paying to download movies. You can save videos from Prime or the Video Store to the favorites list. The video playback controls are very simple, just play/pause, a time bar, a rewind by 10s button, and volume control. 

Music and video content can be preloaded onto the device, so long as the videos have a filesize of less than 2GB. High Profile H.264 content plays without an issue. The Kindle Fire had no problems with HP streams at up to 30Mbps. In fact, you're more limited by the 2GB file size limitation than you are bitrate on the Kindle Fire. We have TI's excellent video decoder to thank for this.

In addition, music can be purchased from the Amazon MP3 store and streamed from Amazon's Cloud Drive web storage app. The music player itself is pretty standard and relatively similar to the original Gingerbread one. When music is playing, the song shows up in the drop down notifications menu for easy access to the player. I'd like to have seen some form of control in the notifications menu or on the lockscreen, but no such luck. 

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  • Fincanejoe - Tuesday, November 29, 2011 - link

    I will try to correct you but you are so turned around a far off the path that this may be difficult.

    I own a Kindle 2 as well as a Kindle Fire and have owned a ipad and android tablet:
    * No one who owns a Kindle (non Fire) would ever suggest Kindle Fire, ipad, or Android tablet could ever replace the passive - not light emitting - Kindle as a reader. Anyone who has stared at a computer screen for too long and/or Kindle owners understand this.
    * Kindle Fire is not trying to accomplish all the tasks the ipad or android tablets are trying to accomplish. That's just it "trying to accomplish".

    The ipad and droid tablets are tweeners trying to accomplish what laptops do well and cell phones do well all in one device. The problem is none of the tablets does the job very well at his point and. They are "cool" devices but one the cool wears off and reality sets in you realize a tablet is not as good as a laptop (for what laptops do) and not good enough as a cell (for what cells do) to replace either. That's why I returned my ipad and adroid tablet after the cool factor wore off (couple of days).

    The Kindle Fire does not try to bite off such a large chunk of the pie. It fills a smaller niche and does it well. I use my google account (mail,docs,etc) and Amazon account for storing content. What the Kindle fire does is manage and connect me to all this content exceptionally well with a better screen, much longer battery life, smaller footprint. ipad is too big, this device is just the right size for this purpose. And yes if I want to read a book in a pinch amazon sync bookmarks where I left off on my real reader, Kindle 2.

    Lets not for get this small item either - K Fire sets you back $200 while the ipad sets you back at least $600 until the next great device comes around in about 6 - 12 months.

    This is how Kindle Fire is an Apple ipad market share "stealer" not killer. Sure there will be the Apple fanboys but aside from that, the practical people will stick to their laptops, cell phones, and Kindles.
  • solipsism - Tuesday, November 29, 2011 - link

    Lots of hate for tablets. You might want to rethink that for a more objective position.
  • Sabresiberian - Wednesday, November 30, 2011 - link

    Ummm - well, if he hates tablets, I say he has a right to, since he has actually bought them and used them. He at least had an open enough mind to try them out before he decided that they don't work very well.

    ;)
  • joshv - Wednesday, November 30, 2011 - link

    "No one who owns a Kindle (non Fire) would ever suggest Kindle Fire, ipad, or Android tablet could ever replace the passive - not light emitting - Kindle as a reader. Anyone who has stared at a computer screen for too long and/or Kindle owners understand this."

    Incorrect. I love the passive Kindle display, but I also read a lot in bed, and I hate the hack of an external LED (clipon or otherwise). The Fire works great in bed, and I suffer no eyestrain whatsoever. It's pixel density is also quite high, so text looks smooth and clear.

    I've really never understood the LED eyestrain thing. It just seems like a self-perpetuating meme. People hear it, and when their eyes hurt they go "yeah, must be because I stare at an LED screen all day long".
  • wicko - Wednesday, November 30, 2011 - link

    Yeah, I seriously doubt it's the LCD screen that's causing eye-strain or headaches. I look at LCDs 10-12 hours a day, as do many others, and I don't have any problems like that. Sure, there are some more sensitive to light then others (I have brown eyes, which are the least susceptible to problems like that), but it isn't a general thing that happens to everyone, and I see no proof that it's the LCD itself. I start getting headaches when I play Battlefield 3 for too long, and I imagine it's because I'm getting blasted with colour, fast moving objects, and, probably the main cause, sounds of explosions and weapon fire. But I don't have these problems when I'm programming/browsing/etc.
  • wicko - Wednesday, November 30, 2011 - link

    Also forgot to mention, when I'm playing BF3 and I get those headaches, it's because I've been playing for 4-5 hours straight. If I took breaks in between, I wouldn't need to take tylenol :p
  • Reflex - Wednesday, November 30, 2011 - link

    You just said you have no problems with LCD's, but then you listed your problems with LCD's.

    I think you've missed the point. On eInk there is no need for a break after an hour or two. The screen does not fatigue the eyes. Even if it were in full motion, 3D with color as rich as a LCD, it would not fatigue the eyes to watch.
  • joshv - Thursday, December 1, 2011 - link

    I can read my Fire and stare and LCD monitors all darned day long. No headaches, no eyestrain.
  • Finraziel - Thursday, December 1, 2011 - link

    Nope, with e-ink I get a neckstrain because I lie in uncomfortable positions keeping the damn thing within the light... I was actually going to post because I was surprised at Anand/Vivek so boldly stating that e-ink is better than LCD for reading, it's not that simple and just because a lot of people prefer e-ink does not change the fact that it's a matter of preference.
    I myself gave my e-ink device (not a kindle but a sony pocket edition, unfortunately I'm on the wrong side of the atlantic, can't get a fire either...) to my mom because I found that I actually preferred reading on my phone(!) to using the e-ink device, exactly because I usually read in dim/dark conditions and as good as never in direct sunlight.
  • genomecop - Thursday, December 1, 2011 - link

    Couldn't agree more.

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