Final Words

Putting out a new chassis design, whether large or small, requires a ton of resources and effort. There are up front design, tooling, prototyping and manufacturing costs that have to be recouped over the life of the product. The newer the product, the less likely Apple is to re-use its design. We saw this with the first generation iPhone and Apple TV, both of which saw completely new designs in their second incarnations. Have a look at Apple’s more mature product lines and you’ll see a much longer design lifespan. The MacBook Pro is going on three years since a major redesign and the Mac Pro is even longer at four (six if you count the Power Mac G5 as an early rev of the design). Apple uses design as a competitive advantage. In markets where it feels more confident or less driven to compete, designs are allowed to live on for longer - improving the bottom line but removing one reason to upgrade. In the most competitive markets however, Apple definitely leans on a rapidly evolving design as a strength. The iPhone is no exception to this rule.


The evolution of iPhone (Left to right: iPhone 4S, iPhone 4, iPhone 3GS, iPhone 1)

Thus far Apple has shown that it’s willing to commit to a 2-year design cycle with the iPhone. I would go as far as to say that from a design standpoint, Apple isn’t terribly pressured to evolve any quicker. There are physical limits to device thickness if you’re concerned with increasing performance and functionality. Remember, the MacBook Air only happened once Moore’s Law gave us fast-enough CPUs at the high-end that we could begin to scale back TDP for the mainstream. Smartphones are nowhere near that point yet. The iPhone 4S, as a result, is another stop along the journey to greater performance. So how does it fare? 

The original iPhone 4 design was flawed. Although Apple downplayed the issue publicly, it solved the deathgrip antenna problem with the CDMA iPhone 4. The iPhone 4S brings that fix to everyone. If you don’t remain stationary with your phone in an area with good coverage, the dual-chain antenna diversity introduced with the iPhone 4S is a tangible and significant improvement over the previous GSM iPhone 4. In North Raleigh, AT&T’s coverage is a bit on the sparse side. I get signal pretty much everywhere, but the quality of that signal isn’t all that great. The RSSI at my desk is never any better than -87dBm, and is more consistently around -94. Go down to my basement and the best you’ll see is -112dBm, and you’re more likely to see numbers as low as -130 thanks to some concrete walls and iron beams. The iPhone 4’s more sensitive cellular stack made it possible to receive phonecalls and text messages down there, although I couldn’t really carry on a conversation - particularly if I held the phone the wrong way. By comparison, the iPhone 3GS could not do any of that. The iPhone 4S’ antenna diversity makes it so that I can actually hold a conversation down there or pull ~1Mbps downstream despite the poor signal strength. This is a definite improvement in the one area that is rarely discussed in phone reviews: the ability to receive and transmit a cellular signal. The iPhone 4 already had one of the most sensitive cellular stacks of any smartphone we’d reviewed, the 4S simply makes it better.

Performance at the edge of reception is not the only thing that’s improved. If you’re on a HSPA+ network (e.g. AT&T), overall data speeds have shifted upwards. As our Speedtest histograms showed, the iPhone 4S is about 20% faster than the 4 in downstream tests. Best case scenario performance went up significantly as a result of the move to support HSPA+ 14.4. While the iPhone 4 would top out at around 6Mbps, the 4S is good for nearly 10Mbps. We’re still not near LTE speeds, but the 4S does make things better across the spectrum regardless of cellular condition.

The improvements don’t stop at the radio, Apple significantly upgraded the camera on the 4S. It’s not just about pixel count, although the move to 8MP does bring Apple up to speed there, overall quality is improved. The auto whitebalance is much better than the 4, equalling the Samsung Galaxy S 2 and setting another benchmark for the rest of the competition to live up to. Sharpness remains unmatched by any of the other phones we’ve reviewed thus far, whether in the iOS or Android camp. Performance outside of image quality has also seen a boost. The camera launches and fires off shots much quicker than its predecessor.

Our only complaint about the camera has to do with video. Apple is using bitrate rather than more complex encoding schemes to deliver better overall image quality when it comes to video. The overall result is good, but file sizes are larger than they needed to be had Apple implemented hardware support for High Profile H.264.

Then there’s the A5 SoC. When we first met the A5 in the iPad 2 it was almost impossible to imagine that level of performance, particularly on the GPU side, in a smartphone. As I hope we’ve proven through our analysis of both the solution and its lineage, Apple is very committed to the performance race in its iOS devices. Apple more than doubled the die size going from the A4 to the A5 (~53mm^2 to ~122mm^2) on the same manufacturing process. Note that in the process Apple didn’t integrate any new functionality onto the SoC, the additional transistors were purely for performance. To be honest, I don’t expect the pursuit to slow down anytime soon. 

The gains in CPU and GPU speed aren’t simply academic. The 4S is noticeably faster than its predecessor and finally comparable in its weakest areas to modern day Android smartphones. In the past, iOS could guarantee a smooth user experience but application response and web page loading times were quickly falling behind the latest wave of dual-core Android phones. The 4S brings the iPhone back up to speed.

On the software side, there’s Siri. The technology is a nod to decades of science fiction where users talk to an omnipotent computer that carries out complex calculations and offers impartial, well educated advice when needed. In practice, Siri is far away from being anywhere close to that. Through an admittedly expansive database of patterns, Siri is able to give the appearance of understanding and depth. That alone is enough to convince many mainstream consumers. The abstraction of Wolfram Alpha alone is a significant feature, as I’m not sure how many out-of-the-loop smartphone users would begin to use it as a tool had it not been for Siri. But what about for power users, is Siri a game changer?

There are a few areas that Siri does improve user experience. Making appointments and setting alarms are very natural and quite convenient thanks to Siri. There’s still the awkwardness of giving your phone verbal commands, but if no one is looking I find that it’s quicker to deal with calendar stuff via Siri than by manually typing it in. Setting alarms via Siri actually offers an accuracy benefit as well. Whereas I’ve all too frequently set an alarm for 7PM instead of 7AM because I didn’t definitively swipe the day/night roller, Siri doesn’t let me make that mistake. Searching for restaurants or figuring out how much to tip are nice additions as well.

Text dictation is a neat feature for sure, but to be honest I’m still not likely to rely on it for sending or replying to messages. It’s convenient while driving but the accuracy isn’t high enough to trust it with sending messages to important contacts.

Siri is a welcome addition, but not a life changer. As Apple continues to expand Siri’s database and throws more compute at the problem (both locally on the phone and remotely in iCloud), we’ll hopefully see the technology mature into something more like what years of science fiction moves have promised us.

From a hardware perspective, the iPhone 4S is a great upgrade to the iPhone 4. If the 4 was your daily driver, despite the lack of physical differences, the 4S is a noticeable upgrade. While not quite the speed improvement we saw when going from the iPhone 3G to the 3GS, the 4S addresses almost every weakness of the iPhone 4. 

The biggest issue is timing one’s upgrade. History (and common sense) alone tell us that in about 12 months we’ll see another iPhone. If you own an iPhone 4 and typically upgrade yearly, the 4S is a no-brainer. If you want to keep your next phone for two years, I’d wait until next year when it’s possible you’ll see a Cortex A15 based iPhone from Apple with Qualcomm’s MDM9615 (or similar) LTE modem. The move to 28/32nm should keep power in check while allowing for much better performance. 

If you own anything older than an iPhone 4 (e.g. 2G/3G/3GS), upgrading to the 4S today is a much more tempting option. The slower Cortex A8 is pretty long in the tooth by now and anything older than that is ARM11 based, which I was ready to abandon two years ago.

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  • doobydoo - Friday, December 2, 2011 - link

    Hardware wise, the difference between the iPhone 4S CPU/GPU combination and Android competitors, is huge.

    If you want the best performance, I don't see any other way to turn.

    As for the software, I like most users would happily use Android or iOS - they've largely converged anyway.
  • name99 - Friday, November 4, 2011 - link

    "If you had a 4 already your just a "moop" if you upgraded to one of these!"

    OK, so most US customers on on a 2yr plan. Upgrading for them is impractical, if for no other reason then for carrier reasons. And then you are COMPLAINING that Apple produced an upgrade that (in your eyes) gives them no reason to upgrade???

    What exactly is your problem? You're like someone who goes to a restaurant and complains "the food sucks --- and the portions are too small".
  • dennykins - Tuesday, November 1, 2011 - link

    Hey! I have that "Introduction to Modern Optics" book too! Pretty old, but still relevant
  • name99 - Tuesday, November 1, 2011 - link

    "It is admittedly curious that Apple hasn’t decided to make some other larger change to distinguish the 4S from the other two"

    There was, of course, also precious little visual change between iPhone, iPhone3G and iPhone 3GS. Likewise for plenty of other upgrades across the Apple line in the last ten years. I don't know why Anand thinks it's strange. For YEARS Apple has made the point that you buy an iMac --- and you get the what Apple thinks an iMac should be today. You don't buy an iMac XV371. You don't buy an iMac 7. You don't buy an iMac 20011. You buy an iMac --- which may or may not look like its predecessor, which may or may not have last been updated three, six or
    nine months ago.

    It's obvious that Apple wants to bring that same mindset to phones (and iPads). Screwing with people's expectations of an update in July was simply the first step in breaking the mindset of a particular schedule for upgrades. Of course there are issues that make it more difficult to do this cleanly, for example carrier involvement and the ridiculous subsidized pricing model --- which means that Apple has reason, at least for now, to keep older models around. But there are obvious advantages to Apple in switching to this model, including
    - not being forced to release SW too soon. I think we'd all agree iOS5 was released under pressure, and that iOS 5.1 will be the release 5.0 should have been.
    - Apple's been able to ignore pressure from a stream of constant Android updates for the past two years, but at some point annual upgrades may just be too slow. At that point it would be nice to have the option of minor upgrades (cf the recent PowerBook Pro upgrades), say boosting the CPU from 800 MHz to 1GHz, without it being a big deal --- something to shut up the crowd that looks at specs, while being ignored by the mass audience that does not care about specs and doesn't want Apple talking about them.

    Not that this will stop haters from claiming that "people buy iPhones for fashion"....
  • KPOM - Tuesday, November 1, 2011 - link

    Good observation about the upgrades. Yes, it's entirely possible we'll see minor spec bumps as the iPhone has become a staple of Apple's product line. We don't notice all the the upgrades in the Android world (how many people know or even care about the differences between the Galaxy S, Galaxy S II, and Galaxy S II Skyrocket ?), partly because they happen all the time.

    Also, Apple has never been a company to change the design simply for the sake of change. They tweak a design until they "get it right," but then stick with it a while. This year's MacBook Air, for instance, is a big update from last year's (Core i5/i7, backlit keyboard, 4GB RAM standard on most models), but they didn't change the external design. It's still selling extremely well and received good reviews. I think it's the same with the iPhone. The 4S has some significant improvements, from the faster processor, better camera, and better antenna.
  • name99 - Tuesday, November 1, 2011 - link

    I'm glad you guys adopted my suggestion to report how snappy a phone feels, based not only on CPU benchmarks but also on the speed of flash, and things like the launch time of apps.

    In the spirit of constant complaint that is the web, can I now ask that you continue to do this for all future phones, not just iOS devices.
    Yes, you have fanboi readers who care only about how wonderful their platform is; but you do also have a number of honest readers who are genuinely interested in things like how the speed of flash (including the speed of SD flash) varies across devices, and how launch times (for comparable apps) vary --- which, of course, depends on both HW and also SW/OS decisions.
  • Drasca - Tuesday, November 1, 2011 - link

    There's a small typo that I'm surprised no one else has caught. Perhaps I am the only one that cares enough about this particular subject enough to. On the last page, 4th to last paragraph, we see:

    "we’ll hopefully see the technology mature into something more like what years of science fiction moves have promised us."

    I believe you mean movies here.

    I caught it in particular because I've been discussing amongst my friends how modern technology is the future promise of older science fiction. Oh gosh gee wiz, we have instant mobile communication across the globe, including video! We talk into our portable devices and they think for us. These devices are an extension of ourselves. In a way, we've become like the borg in that we're connected to community at large. Facebook is a form of hive mind group consciousness. Heck, we can track each other near-instantaneously and some folk are vividly aware of each other's locations.

    These are interesting times, and what has only previously been explored as supposition has become reality.

    I still want my flying cars and teleporters. Also, Holodecks and the AI behind it. Plus, the bridge of the starship enterprise D with its big comfy captain's chair and massive screen.
  • anishannayya - Wednesday, November 2, 2011 - link

    If you want an iPhone, you really don't have a choice. Either you get the 4S or go find an Android phone.
  • shashank7040 - Wednesday, November 2, 2011 - link

    Asus Eee Pad being the first tablet With Slide out QWERTY........http://goo.gl/B4rJU
  • thevibenow - Wednesday, November 2, 2011 - link

    Check out our review of the Iphone 4s

    http://www.youtube.com/watch?v=35v1kkaPM9s

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