A Brief History

Apple’s affair with cloud services started way back in 2000 when they introduced iTools, a collection of free web-based services to Mac users. In 2002, iTools was renamed to .Mac with upgraded features, new backup tools and a copy of McAfee Virex. The upgrade also brought along with it a rather hefty subscription fee of $99/year, which was frowned upon by the Mac user community.

Subsequently, in June 2008, Apple rebranded .Mac as MobileMe. It let users seamlessly sync their mail, contacts, calendars, and bookmarks and other system data across multiple devices. Even with the inclusion of services like the MobileMe Gallery and Find My iPhone, the $99/year price tag was hard to justify in light of competing cloud-based services like Dropbox, Gmail, Picasa and several others that offered similar or much better functionality for free. MobileMe got off to a very bumpy start with frequent outages and less than stellar performance; its been widely regarded as one of Apple’s most prominent failures in recent times. In fact, cloud services have historically been an area where Apple has been unable to succeed. But can Apple get it right the fourth time with iCloud?

Given the industry’s to move towards cloud-based storage and services, it was only a matter of time before Apple leveraged its massive iOS user base and the tremendous success of the iTunes Music Store, App Store and iBookstore to let users store their data and media in the cloud and allow them on-demand access to it across devices. iCloud aims to do just that by building on MobileMe and correcting some of its flaws.

What is iCloud? How does it work?

iCloud essentially aims to be what MobileMe should have been from day one. A seamless way to store your content in the cloud, have it sync across all your devices, and give users access to their content on-demand. iCloud backs up a wide variety of content from your iOS devices and your Mac and keeps it intelligently synced across all of them. More importantly, iCloud and all its web applications are free. Each iCloud account comes with 5GB of storage space, with yearly subscription plans for additional storage ($20 a year for 10GB, $40 a year for 20GB, and $100 a year for 50GB). Unlike MobileMe, iCloud is tightly integrated with iOS 5 right from the time you start your device.

Building on the success of Find my iPhone, iCloud also includes support for Find my Mac in conjunction with OS X Lion (10.7) - at the moment, Apple does not appear to be interested in extending iCloud functionality to Snow Leopard. Lion features an updated preference pane for iCloud that lets users control features like PhotoStream, Back to My Mac and Find My Mac in addition to the usual stuff. Additionally, the iCloud pane on the Mac also lets you manage your storage and see exactly how much space is being used by all the devices being backed up to iCloud.

For more on how iCloud works with Macs and Windows PCs, check out the companion piece to this review.

Another feature called iTunes Match is also a part of iCloud and lets users mirror their iTunes libraries on iCloud for an annual fee of $29.99. So regardless of how and where you’ve gotten your music from, if its there on the iTunes Store, it automatically gets legalized and added to your account as 256Kbps AAC rip. Any song from your library for which there isn’t a match on the iTunes store gets uploaded to iCloud as is, and can be downloaded to any of your other devices. iTunes Match is currently capped at 25,000 songs, which should be more than enough for even the biggest audiophiles. This feature should be enabled in iTunes 10.5.1, which according to Apple should be here by the end of the month.

iMessage: Apple's Own BBM iCloud: iOS 5 Integration and Store Updates
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  • myxiplx - Tuesday, October 18, 2011 - link

    Just a note, my 3GS is far more responsive since installing IOS 5 than it's been for years. It's not just application launch times, popups, and notifications are a lot snappier, there's a definite reduction in the lag that's been creeping up over the last year.
  • lurker22 - Tuesday, October 18, 2011 - link

    Wow, I have found it lags a bit more than ios4
  • kmmatney - Tuesday, October 18, 2011 - link

    I'm still running iOS 4.0 (can't upgrade easily due to jailbreak for tethering) and its not all that bad once you disable Spotlight search. I'm hoping they have an untethered Jailbreak for iOS 5 soon, though.
  • lurker22 - Tuesday, October 18, 2011 - link

    Anand,

    Surprised you missed this large flaw. iPads will not receive iMessages sent to your cellular number, just iMessages sent to the email addresses setup in the iMessage account.

    This is a huge flaw. What has already happened to me is people using their iPads have missed messages for many hours since they were addressed to the cell number and this then isn't devlivered to the iPads.

    Why would apple miss this huge functionality gap? It means now I have to remember to send iMessages to email addresses to be sure the person will see it in a timely fashion.
  • Aikouka - Tuesday, October 18, 2011 - link

    That explains why I never saw any of the "iMessages" that a friend sent me the other day. I was wondering why they didn't show up when I poked around the Messaging app on my iPad. I assumed all you had to do was sign into the same iMessage account to share everything.
  • Brian Klug - Tuesday, October 18, 2011 - link

    That's all you have to do for things to work, however there's a catch that I mention - both devices have to be configured to have the same iMessage "Caller ID." This is why the default Caller ID is set to the iMessage "Apple ID" email account, and also the other catch is that your sender has to then be talking with that contact.

    -Brian
  • windywoo - Tuesday, October 18, 2011 - link

    If Apple is just now implementing features that have been around on other phones why do their products always get such high scores in reviews? Why is it acceptable for Apple to trail in features while Android handsets will be marked down if there happens to be a flicker in the animations? Don't tell me it's because Apple does it so much better because that's subjective at best, and to my mind dishonest.
    All the features implemented here fix major usability flaws in iOS that really contradict the general view that Apple's products are the easiest to use, but for some reason Apple has got a pass from reviewers like some favoured, hobbit haired child.
    I would like to see fewer double standards. We are talking about a capitalist, profit driven corporation, I think they can stand to be handled a little less gently.
  • lurker22 - Tuesday, October 18, 2011 - link

    Here's why

    http://dinnerwithandroid.tumblr.com/post/115710967...
  • windywoo - Tuesday, October 18, 2011 - link

    That article is a prime example of what I'm talking about. Subjectives passed off as objectives. Until recently the android browser was ahead in any benchmarks yet he claims it's slow. And in any case, Android gives a choice of browser if there are any rendering errors. Safari is not without its own flaws, and when it does go wrong you're stuck, because Apple doesn't allow other browsers.

    He finds Widgets useless, but doesn't appreciate that other people might not and Android allows them the freedom to spend battery juice on trinkets like live wallpaper if they so choose. Why is it that Apple users always consider it an advantage to have Apple make decisions for them and will pay over the odds to be nannied?

    The market argument is almost entirely irrelevant. Let's leave aside the fact that he can't have looked very closely if he thinks there is no software on the Android market, the same argument used to be addressed at Macs. Apple fans would claim then that the quantity didn't matter so long as the major functions were there. Apps are a con anyway. If consumers weren't so gullible, many of them could be written as web apps, making platform irrelevant. But consumers are dumb. They like being fed nuggets of code like junk food.

    He lists the good things at the end so why does he consider them less important than what he sees as faults? The answer is of course, fawning subservience to the mighty Apple.
  • Phynaz - Tuesday, October 18, 2011 - link

    Who told you Apple doesn't allow other browsers. I've tried at least three alternatives, and my current browser is Atomic.

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