A Brief History

Apple’s affair with cloud services started way back in 2000 when they introduced iTools, a collection of free web-based services to Mac users. In 2002, iTools was renamed to .Mac with upgraded features, new backup tools and a copy of McAfee Virex. The upgrade also brought along with it a rather hefty subscription fee of $99/year, which was frowned upon by the Mac user community.

Subsequently, in June 2008, Apple rebranded .Mac as MobileMe. It let users seamlessly sync their mail, contacts, calendars, and bookmarks and other system data across multiple devices. Even with the inclusion of services like the MobileMe Gallery and Find My iPhone, the $99/year price tag was hard to justify in light of competing cloud-based services like Dropbox, Gmail, Picasa and several others that offered similar or much better functionality for free. MobileMe got off to a very bumpy start with frequent outages and less than stellar performance; its been widely regarded as one of Apple’s most prominent failures in recent times. In fact, cloud services have historically been an area where Apple has been unable to succeed. But can Apple get it right the fourth time with iCloud?

Given the industry’s to move towards cloud-based storage and services, it was only a matter of time before Apple leveraged its massive iOS user base and the tremendous success of the iTunes Music Store, App Store and iBookstore to let users store their data and media in the cloud and allow them on-demand access to it across devices. iCloud aims to do just that by building on MobileMe and correcting some of its flaws.

What is iCloud? How does it work?

iCloud essentially aims to be what MobileMe should have been from day one. A seamless way to store your content in the cloud, have it sync across all your devices, and give users access to their content on-demand. iCloud backs up a wide variety of content from your iOS devices and your Mac and keeps it intelligently synced across all of them. More importantly, iCloud and all its web applications are free. Each iCloud account comes with 5GB of storage space, with yearly subscription plans for additional storage ($20 a year for 10GB, $40 a year for 20GB, and $100 a year for 50GB). Unlike MobileMe, iCloud is tightly integrated with iOS 5 right from the time you start your device.

Building on the success of Find my iPhone, iCloud also includes support for Find my Mac in conjunction with OS X Lion (10.7) - at the moment, Apple does not appear to be interested in extending iCloud functionality to Snow Leopard. Lion features an updated preference pane for iCloud that lets users control features like PhotoStream, Back to My Mac and Find My Mac in addition to the usual stuff. Additionally, the iCloud pane on the Mac also lets you manage your storage and see exactly how much space is being used by all the devices being backed up to iCloud.

For more on how iCloud works with Macs and Windows PCs, check out the companion piece to this review.

Another feature called iTunes Match is also a part of iCloud and lets users mirror their iTunes libraries on iCloud for an annual fee of $29.99. So regardless of how and where you’ve gotten your music from, if its there on the iTunes Store, it automatically gets legalized and added to your account as 256Kbps AAC rip. Any song from your library for which there isn’t a match on the iTunes store gets uploaded to iCloud as is, and can be downloaded to any of your other devices. iTunes Match is currently capped at 25,000 songs, which should be more than enough for even the biggest audiophiles. This feature should be enabled in iTunes 10.5.1, which according to Apple should be here by the end of the month.

iMessage: Apple's Own BBM iCloud: iOS 5 Integration and Store Updates
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  • Aikouka - Tuesday, October 18, 2011 - link

    Have you guys noticed any weird issues with WiFi sync? It seems that whenever I would unplug my phone, iTunes would start freaking out because it couldn't find the phone. That's pretty obvious why... it's no longer on the network since iOS only keeps WiFi alive while plugged in. It would constantly pop up an error about being unable to find my iPhone or iPad.

    Not to mention leaving "Open iTunes when this device is connected" would cause iTunes to constantly open up... even when closed. Turning this off caused my device to enter some weird limbo state with iTunes. Plugging it in gave me an error, "Another iPhone has sync'd with this computer." The only options were to restore or setup as a new iPhone. A little Googling revealed that the only option was to hit setup as new iPhone and quickly unplug the cable.

    It worked, but now my device just comes up as "Apple iPhone" instead of how it used to.

    I really don't like iTunes.
  • kezeka - Thursday, October 20, 2011 - link

    I just straight up cannot get it to function with my iPad 2 and MBP. I have tried pretty much everything I can think of without any luck. Not that it bothers me that much, I would just like to have it working to simplify the syncing of the two.
  • name99 - Thursday, October 20, 2011 - link

    There are two things you might want to try.

    (a) Shame on Apple for not making this clear, but you have to go to iTunes and, while the phone is plugged in, toggle the "Sync with this phone over WiFi" checkbox. It is not set by default, and when you try to sync on your phone, the phone gives a useless error message rather than telling you this setting needs to be toggled.

    (b) You have to ensure that your phone in on the correct wifi network. If you have a modern Airport base station and have a guest network setup, you must ensure that the phone is NOT on the guest network --- best is to tell the phone to forget the guest network. This makes perfect sense --- the whole point of the guest network is to contact the outside world, without allowing you to contact machines on the local LAN.
  • StormyParis - Tuesday, October 18, 2011 - link

    Guys, I think devoting graphs to gains of 0.1s is... mmmm.... we French say "sodomozing flies". I think the coclusion is 1- don't do graphs for irrelevant sutff (especially, not lots and lots fo thm) 2- a 0.1s improvement is not forth more than a "slightly speedier" comment in passing, and 3- those times are so low to start with, lobel them "very good", and talk about some interesting ?

    I know benchmarking is fun and all, but we're well past the point of irrelevance.
  • dingetje - Tuesday, October 18, 2011 - link

    hmmm we dutch say f**king Ants.
    it seems u french are way more pervy than us ;)
  • cjs150 - Tuesday, October 18, 2011 - link

    In depths of northern England we go for sheep - but I think that is a lifestyle choice rather than pithy phrase describing graphs!!
  • Samoht - Tuesday, October 18, 2011 - link

    interesting.. in danish it's called flyf**king. Maybe the translation from french to danish didn't carry all the way over ? Or maybe we do not need the specifics;-)
  • Kristian Vättö - Tuesday, October 18, 2011 - link

    What they show is that there is no difference, which is kind of their point.
  • grkhetan - Tuesday, October 18, 2011 - link

    I didn't know AnandTech did software reviews... I have been coming here every day since the last 3-4 days to see the iPhone 4S review, but finally I see here is an iOS5 review. But even this was high quality as your hardware reviews are -- I love how you go into detail of everything and don't cut back on prose. With hardware your reviews are unmatched in the industry considering your technical depth.

    Anyway, nice review and great coverage. However, when is the iPhone 4S hardware review coming out?
  • Blaze-Senpai - Tuesday, October 18, 2011 - link

    Go read an iPhone 4 hardware review; it's basically the same thing. The only (physical) changes are minute and you'll get different bar charts.

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