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When Intel entered the SSD market one of its declared goals was to bring the technology into the mainstream. The goal was so important to Intel that its consumer drive was branded X25-M, with the M standing for mainstream. Intel's desire for SSD ubiquity wasn't entirely altruistic however. Mechanical storage acted as a potential gate to increasing CPU performance. Eventually, without significant improvements in IO performance, CPU improvements would be less visible to most users. SSDs would help alleviate this bottleneck.

It wouldn't be untrue to say that Intel accomplished its mission. The client SSD market was in a state of disarray before Intel arrived on the scene. Although we still have problems today, there are a number of affordable options for end users and lots of competition. Samsung, Marvell, Indilinx, JMicron and even SanDisk are now vying for control of the market.

With healthy competition, significant performance improvements and (hopefully) improved reliability in the consumer SSD space, Intel will actually begin defocusing itself from this market over the coming years. Intel needs to keep margins as high as possible to appease shareholders, and the consumer SSD business is in a race to the bottom. Dollars per GB are all that matter here once you deliver a certain level of performance and reliability.

Intel won't abandon the consumer SSD market completely, it will still compete in the high end space but there's a good reason that the mainstream moniker has been dropped from Intel's product names. Intel will shift more of its attention to the enterprise space, bringing that technology to the high end desktop/workstation users where it can (e.g. Cherryville will be focused on both enterprise and enthusiast desktop users). But as you have already seen, I wouldn't expect Intel to actively compete in driving mainstream SSD pricing down further. That market now belongs to the players I mentioned above.

What better way to kick off the shift in focus than with a new enterprise drive: Intel's SSD 710, the long awaited successor to the X25-E. Unlike previous Intel SSDs however the 710 isn't aimed at significantly improving performance. Instead the 710 attempts to offer larger capacities than the X25-E, at similar endurance and performance levels. That's right, the 710 shouldn't outperform the X25-E, it'll just be cheaper.

At first glance that's not a very impressive claim. The X25-E came out in 2008 (available in early 2009) and hasn't been updated since. Delivering performance similar to that of a three-year-old SSD doesn't sound all that exciting. If huge performance gains are what you're after, the SSD 710 isn't for you.

The 710 is built off the same architecture as the Intel SSD 320. It uses the same controller but with a newer firmware revision. The firmware is obviously also tuned for enterprise workloads.

Enterprise SSD Comparison
  Intel SSD 710 Intel X25-E Intel SSD 320
Capacities 100 / 200 / 300GB 32 / 64GB 80 / 120 / 160 / 300 / 600GB
NAND 25nm HET MLC 50nm SLC 25nm MLC
Max Sequential Performance (Reads/Writes) 270 / 210 MBps 250 / 170 MBps 270 / 220 MBps
Max Random Performance (Reads/Writes) 38.5K / 2.7K IOPS 35K / 3.3K IOPS 39.5K / 600 IOPS
Endurance (Max Data Written) 500TB - 1.5PB 1 - 2PB 5 - 60TB
Encryption AES-128 - AES-128
Power Safe Write Cache Y N Y
Temp Sensor Y N N

Since it uses the same controller as the 320, you get the same benefits. There's still no 6Gbps support, but you do get full disk encryption (enabled via ATA password). Intel also outfits the 710 with capacitors to ensure any data stored in the controller's caches can be committed to NAND in the event of a power failure. The 710 also includes surplus NAND arrays (and data redundancy). In the event of a full NAND die failure, you shouldn't see any data loss.

What Intel promises with the 710 is reliability and a clear upgrade path from the X25-E. The idea here is most enterprise workloads exist on mechanical drives today. Moving to a small array of SSDs quickly alleviates any IO bottlenecks, then the only issues that remain are cost, capacity and reliability. It's the three of these areas that the SSD 710 looks to address.

Don't get too excited about the cost angle though. While the Intel SSD 710 drives cost-per-GB down much lower than the old X25-E, it is still an enterprise drive so expect to pay more than what you'd find as a consumer.

The pricing breakdown is below:

Intel SSD 710 Pricing Comparison
  X25-E 64GB 100GB 200GB 300GB
Price $790 $650 $1250 $1900
Price per GB $12.34 $6.50 $6.25 $6.33

At $6.50/GB the 710 is significantly cheaper than the outgoing X25-E which is still priced at over $11/GB today. When it first launched the X25-E commanded over $15/GB. Regardless of performance, these prices alone are enough to drive away consumers. If you haven't gotten the hint by now, the 710 is strictly for enterprise customers.

Capacities are also significantly higher. While the X25-E topped out at 64GB, the 710 will take you all the way up to 300GB.

Reliability wasn't an issue with the X25-E, thus it mustn't be an issue with the 710 either. There's just one problem: the X25-E could depend on 50nm SLC NAND, boasting an endurance rating of 100,000 program/erase cycles per cell, the 710 however needs to somehow equal that with 25nm MLC NAND. As a reference, consumer-grade MLC NAND is good for 3000 - 5000 p/e cycles.

Why use MLC NAND? The shift to MLC is what gives the 710 its cost and capacity advantages over the X25-E. How does Intel have its cake and eat it too? By using something it calls MLC-HET NAND.

NAND Recap
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  • Juri_SSD - Saturday, October 01, 2011 - link

    Anand, I have read your previous articles and there where all somehow good. But this one misses one important thing and therefore there are many comparisons, that aren´t correct. When I saw the video, I just thought what is wrong with you.

    First of all: How dare you to compare a 50nm Flash-SSD with a 25 nm Flash-SSD and say that there is only a saving of cost because of use the cheaper MLC instead of SLC? That is so wrong! You can just shrink the 50nm SLC to 35nm SLC and you have lowered the price to half, then you go on and shrink it to 25nm and you have a further reduction in price and end up at a 1/4 price of an 50nm SLC-NAND just by shrinking the Cells.

    Secondly: How dare you compare a 50nm FLASH-SSD with a 25nm Flash-SSD and then say that you have now more than 64 GB just because Intel wisely uses MLC? Hello? What about shrinking again? Your video is so wrong… 64 GB 50nm SLC -> shrinking -> 128 GB 34nm SLC -> shrinking -> 256 GB 25 nm SLC!

    What do we have? Intel could make a 256 GB SLC-drive just by shrinking. Instead of pointing this out, you told the people how “good” Intel does his job by sorting out good MLC-NAND to compete against an very very very old, really old SSD. The only winner on this “good” job is Intel itself. The enterprise-consumer waits for a competitor who actually shrinks the SLC-Nand to 25nm.

    Then again: You compare GB/Dollar. That is nice. And then you do a long speech about servers that really need all this p/e-cycles. But, if the servers really need all this p/e-cycles, why do you not compare p/e-cycles/Dollar? Perhaps, because the new 710-SSD really sucks on that comparison, also against an really old SLC-SSD like the Intel X25-E?

    Then again, you can say: “All right, you are right Juri, but there are no 34nm SLC-Flash” Ups, this is also untrue, there are 34nm SLC-Flash-drives, so why you don’t compare GB/Dollar with these drives? You don’t know what I mean? How about Intel SSD 311? If you compare that 20 GB SLC 34nm NAnd-Flash drive, you see that the price of an 710-SSD you could easily make with a simple shrinking of SLC-NAND, just like I told in the first point.

    I am really disappointed by your review.

    PS: If you think my english is bad, you can try reading in german: http://hardware-infos.com/news.php?news=3946
    Reply
  • lemonadesoda - Saturday, October 01, 2011 - link

    I disagree with the statement that the SSD market is a race to the bottom. I think this is a lazy catchphrase that demonstrates a company's unwillingness to innovate. It is like saying the CPU or GPU or TFT or mobile handset business is a race to the bottom. Clearly, this is not true!

    There is plenty of room for Intel to innovate, differentiate, and gain margin on consumer SSD.

    What SSD "technologies" would be interesting for the consumer? Encryption; Response-to-theft management; Wear leveling; SMART 2; Thunderbolt, etc. that would allow Intel to lead and to charge a premium on the consumer product.

    Intel owns the Light Peak/Thunderbolt technology. Intel should get Thunderbolt onto it's PC chipset and get a range of SSDs onto Thunderbolt. Why are we using (e)SATA as a slow intermediary layering protocol when thunderbolt could do this and do it better? With Intel thunderbolt on the Intel mainboard, and compatible Intel SSD, we would no longer find PCIe based SSD or RAID0 SATA interesting. Intel could claim the enthusiast (not just enterprise) market in one swoop. And enthusiast drives consumer branding and perception.

    There's still a lot of room for Intel in the SSD market. Or perhaps the current team has run out of ideas and motivation?
    Reply
  • Friendly0Fire - Saturday, October 01, 2011 - link

    Actually, no, there's a point you're missing. At the moment the biggest barrier to adoption with SSDs is... price. Specifically cost/GB. CPUs, GPUs and mobile handsets can be had for all price ranges, thus you see a good amount of spread between low and high end. CPUs and GPUs also have the advantage of being bundled in prefab computers, while mobiles get heavy price cuts through mobile plans.

    SSDs, however, are still restricted to a niche market, only seen as an optional component on high-end computers or bought directly as a separate piece. Sadly, most people still consider "performance" to be summarized by how many GHz and GBs your computer has. SSDs can improve performance tremendously, but good luck explaining what IOPS or bandwidth mean. Until prices are closer to that of magnetic drives, most people won't even be interested in learning about them.

    So yeah, for the time being SSDs are a race to the bottom in the customer market. Performance is what I'd call good enough for 99.95% of computer users, even when you consider 3Gbps last-generation drives. What matters now is price drops.
    Reply
  • EddyKilowatt - Tuesday, October 04, 2011 - link

    I agree that price is the #1 barrier in the minds of potential adopters, but right after that comes reliability, and I think this looms equally large once people get used to the price and understand the performance benefit.

    Many are waiting for all the myriad 'issues' to get sorted out... until they do, it won't truly be a price-driven commodity market. And until they do, Intel can offer added value -- if they're careful about reliability themselves -- that justifies the price premium they'd like to charge.

    Perhaps SSDs aren't as architecture and innovation driven as CPUs, but there's way more to them than just bulk memory mass produced at sweatshop wages.
    Reply
  • AnnonymousCoward - Saturday, October 01, 2011 - link

    Synthetic hard drive comparisons are not reality. Reply
  • geekfool - Saturday, October 01, 2011 - link

    I'm on a committee for a local time capsule and had come up with the idea of storing some data on a computer with SSD...I thought it was non-volatile.But if JEDEC says 12 months and Intel settles for three months of data persistence without power on then 50-100 years would certainly be pushing it!
    (I figured SSD was better than a mechanical drive for the lack of moving parts,but how would a conventional HDD fare?)
    Reply
  • AnnonymousCoward - Sunday, October 02, 2011 - link

    Use a CD; that's mechanical storage.

    Flash is definitely a poor choice, since charge is slowly lost. I'm not sure about magnetic hard drives.
    Reply
  • ggathagan - Monday, October 03, 2011 - link

    If you use optical media, better have it a manufactured ROM disk, as opposed to writable media.
    Even the best consumer optical media is only good for around 10 years.
    Reply
  • jhh - Monday, October 03, 2011 - link

    A conventional HDD wouldn't fare much better. The typical service life of an enterprise HDD is 5 years after a storage period of no more than 6 months. Beyond that point, the MTBF numbers aren't valid. That doesn't mean the drive will immediately fail. But, conventional HDDs aren't meant to be stored for a long period of time. The lubricating medium (grease or oil) will start moving away from where it is supposed to be, so that parts which were supposed to be lubricated won't be lubricated. The lubricant may also start oxidizing, becoming less of a lubricant. I'm not sure that a drive sitting around for 5 years will be any worse than a drive which was operating for 5 years, but I wouldn't count on either to be around for 20 years, let alone 50.

    If you want to be sure those baby pictures will still be around to show their grandkids, best to print the pictures, as we have never developed a better archival storage device. Better yet, paint it in some obscure cave in France. If you want the time capsule information to be available, print it on archival paper with archival inks.
    Reply
  • Luke212 - Sunday, October 02, 2011 - link

    Anand, Businesses do not run SSDs as single drives or raid 0. Failures being 1-2% it is too disruptive to business (unless they are read only). Can you consider testing these drives in Raid 1, which is how they are used in real life? Reply

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