The Apple iPad 2 Review
by Brian Klug, Anand Lal Shimpi & Vivek Gowri on March 19, 2011 8:01 PM ESTIndustrial Design & The Future
The original iPad was a device followed by so much hype and anticipation that inevitably, upon launch, it became one of the most polarizing products to launch in the last few years. It also became a huge hit, infusing life into the previously flatlining tablet market, and that's where the iPad 2 comes in.
The industrial design changes are very much in line with what we saw with the 4th generation Apple handhelds. The design language used for the iPhone 3G/3G-S and iPod touch 2G/3G was based on accelerating curvature continuity (known as G3 continuity in industrial design terminology), in contrast to the tangentially continuous design (G1 continuity) found on the original iPhone. What this meant, basically, is that the first iPhone had a relatively flat design, whereas the 3G/3G-S had a gently crowned back that aimed to fit the contour of one's hand.
The original iPad foretold the future of Apple's design language, using a similarly curved back but dumping the blended G3 curvature on the sides for hard edges that met the front face in a perpendicular manner. The iPhone 4 went a step further, with a flat back in addition to the sides. The front profile kept the same rounded corners that every other Apple device has, but the top and side cross-sections end up being rectangles, with all four faces meeting perpendicularly. I'm thinking Apple chose to do this to accomplish two things: being able to use glass for both the front and back faces, as well as to give the iPhone line some separation from the iPod and iPad lines.
The fourth generation iPod touch reaffirmed the notion that Apple was moving back to flatter, more rectangular designs. The use of aluminum instead of glass meant that there wasn't a need for a completely flat back; the predominantly flat back of the iPod tapers to meet the front face at the edges using a short continuous curve.
After seeing the newest iPod touch, I guessed that the second generation iPad would carry rather similar lines. I definitely didn't expect the iPad 2 to be so thin, but overall, it was pretty much in line with what I was expecting.
Another significant aspect to the industrial design changes is the addition of a white-bezeled iPad. The back of both black and white models are the usual anodized aluminum, though the texture of the anodizing on the iPad 2 (as well as the latest MacBook Pros) seems to be a different, smoother one than on previous aluminum Apple devices. Apple seemed to have moved to black bezels on almost all of its products, other than the vaporware-esque white iPhone 4, but between the iPad 2 shipping in white and a promised spring release for the white iPhone 4, it shows that Apple is trending back towards white devices.
The interesting question to ask here is how much we can read into Apple's future designs given the iPad 2, and unfortunately, that isn't a whole lot. It's always difficult to tell with Apple, but it wouldn't surprise me if the iPhone 5 ended up using a very similar design to the iPhone 4. Since the antenna problem is mostly solved (see the antenna diversity on the Verizon iPhone 4), Apple probably doesn't need to do a whole lot to the design for the next generation iPhone. Other than the signal attenuation issues, the iPhone 4 was an amazing piece of hardware, one that Apple spent a lot of money developing. It doesn't make sense for them to turn around and dump it on another ground-up redesign, especially when the 4 is still very competitive from a hardware standpoint. And at this point, I doubt they would focus so much on releasing the white iPhone in spring if they weren't planning on using a very similar chassis for the iPhone 5 that should launch in June.
Given past history, if the iPhone doesn't get a redesign, neither will the iPod touch. Both of the generation 5 handhelds will probably get some form of the A5 SoC, potentially underclocked like the A4 in the iPhone 4. What is more difficult to predict is the 3rd generation iPad. Since we don't really have an established cadence for the iPad, it's hard to say anything about the iPad 3 without reading too much into the iPad 2 launch. I'd say its safe to assume there will be a 6th generation Apple SoC (presumably named the A6), and if I was a betting man, my money would be on at least some form of redesign or at least an ID refresh, but again, with Apple, you really never know.
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vol7ron - Sunday, March 20, 2011 - link
Smoking the magic of realism, that's the point this device needs to hit. You can take that back to your IPS gods.I didn't say it was feasible to happen right away, but that's where it needs to be for the low-end devices. The upper-end of the spectrum should land in around $450.
BTW, you misunderstand R&D and cost procurement. Just because these devices have a hefty starting price does not mean the cost of materials is even 1/1000 of that price. Whether the service providers are eating the price, or not, it all comes down to the fact that these devices do have a large mark-up. I think you need to consider the cost of an iPod Touch to the iPhone if you need a simpler way to compare - the 3G modem doesn't cost $300 lol and the Touch still had a high mark-up.
"when the competition with a 2 decade head start still hasn’t been able to compete on price" ... no one has had a 2-decade head start. Technology (manufacturing and supply chain) and costs have both shifted over the last 20 years to make things more affordable. You come at this with an emotional response of "that can't happen", when I say it can and it will. Be care about being shortsighted it will come back to bite you one way or another.
name99 - Sunday, March 20, 2011 - link
Look, if you want a crappy cheap computer, go out and buy one. They make $50 computers (none of that extravagant $100 OLPC nonsense) for India powered by 6502s.But at the end of the day you are being disingenuous. You don't ACTUALLY want a $250 PC --- you can get something like that today if you buy a second hand Eee on eBay. What you want is an actual iPad, not something with a tenth of the functionality, but at $250.
Good luck with that.
And spare us this "eventually". If you're not content with a $250 eBay Eee now, buy the time the $250 iPad equivalent comes around, the real iPad 5 will be quadcore, 2GiB of RAM and a retina display screen, and you STILL won't find the cheap equivalent an acceptable choice, not when there's a real device at $600 that is so much better.
medi01 - Monday, March 21, 2011 - link
"Competition" has such devices for as low as about 100$, go google. They don't come with IPS panel or good battery, but how much do those parts cost?Competitors like Samsung do not have any reason to lower prices, as they are competing for different customers anyway. Not to mention, people perceive cheaper devices to be inferior.
medi01 - Monday, March 21, 2011 - link
PSThere are NETBOOKS (from Acer, Lenovo or pretty much anyone) with multi-touch screens for below 300$.
michael2k - Monday, March 21, 2011 - link
They also weigh 2 to 3 times as much and have half or less the battery life.sean.crees - Monday, March 21, 2011 - link
I still am amazed when people complain about the iPad being too expensive. I remember a little over a year ago everyone expected it to have a starting price of $999. It debuted at half that, and people still complain it's too much.It's now a year later, and even Apple's competitors cannot make a device that is competitive with a $499 starting price point or less.
Here is where i see the iPad fitting in. The console and notebook have effectively replaced my PC. Everything i used to do on a PC i now do on either my notebook or my PS3. You're always going to have a cellphone. The tablet then does what you used to use a notebook for 10 years ago.
You end up with a cell phone, a tablet, a notebook and if you want to game, a console.
I don't know if a tablet will ever replace a notebook, maybe for some who can't afford all 3 and have to choose between a tablet and a notebook and don't need the productivity and power you gain with a notebook. Like how a TV is just for media consumption, a tablet is the same but you carry it around with you.
Mishera - Tuesday, March 22, 2011 - link
People complain about the device being too expensive because for what it is capable of doing, and compared to other devices it is overpriced. For Apple the price makes perfect sense for what they portray as a luxury device. It starts with enough room to drop the price (which they did sort of) and to be able to introduce another smaller ipad at some point in the future without cutting into their sails of macs. That's probably why they went with their keyboard choice.I thought about buying one but came to the conclusion that it simply was far to expensive to justify, especially since all I needed was an ereader, and later a new laptop. But I ended up getting on for Christmas so I wasn't complaining. Turns out the iPad is for EXACTLY what Steve said it was for. This is essentially a couch companion. This takes care of all my computer need when I'm at home and don't have to do work. But that's about all it's good for since it's too big to feasible carry around and doesn't replace your laptop.
I still stand by my belief that the ipad is overpriced though much more attractive at $400. I think tablets will be very important in the future, it's just that they are far away and apple right now is only interested in making consumer devices while everyone else follows them. But right now everyone seems happy with just a new toy..
george1924 - Saturday, March 19, 2011 - link
DSC_2328.jpg and DSC_2364.jpggeorge1924 - Saturday, March 19, 2011 - link
Great in-depth review though! Still can't get excited about tablets very much yet. I've had fun playing around with them, but don't think I could justify it along with a laptop, desktop, etc...MonkeyPaw - Saturday, March 19, 2011 - link
Yeah, and the problem with playing with them at the store is that they always look really gross. I was messing with a tablet at a store today, and immediately washed my hands afterwards. I'm not a huge germ-a-phobe, but when I guy blows his nose, then approaches the electronics, I just start getting uneasy. I guess the screen just shows what's on all the mice and keyboards there, too. :p