Industrial Design & The Future

The original iPad was a device followed by so much hype and anticipation that inevitably, upon launch, it became one of the most polarizing products to launch in the last few years. It also became a huge hit, infusing life into the previously flatlining tablet market, and that's where the iPad 2 comes in.

The industrial design changes are very much in line with what we saw with the 4th generation Apple handhelds. The design language used for the iPhone 3G/3G-S and iPod touch 2G/3G was based on accelerating curvature continuity (known as G3 continuity in industrial design terminology), in contrast to the tangentially continuous design (G1 continuity) found on the original iPhone. What this meant, basically, is that the first iPhone had a relatively flat design, whereas the 3G/3G-S had a gently crowned back that aimed to fit the contour of one's hand.

The original iPad foretold the future of Apple's design language, using a similarly curved back but dumping the blended G3 curvature on the sides for hard edges that met the front face in a perpendicular manner. The iPhone 4 went a step further, with a flat back in addition to the sides. The front profile kept the same rounded corners that every other Apple device has, but the top and side cross-sections end up being rectangles, with all four faces meeting perpendicularly. I'm thinking Apple chose to do this to accomplish two things: being able to use glass for both the front and back faces, as well as to give the iPhone line some separation from the iPod and iPad lines.

The fourth generation iPod touch reaffirmed the notion that Apple was moving back to flatter, more rectangular designs. The use of aluminum instead of glass meant that there wasn't a need for a completely flat back; the predominantly flat back of the iPod tapers to meet the front face at the edges using a short continuous curve.

After seeing the newest iPod touch, I guessed that the second generation iPad would carry rather similar lines. I definitely didn't expect the iPad 2 to be so thin, but overall, it was pretty much in line with what I was expecting.

Another significant aspect to the industrial design changes is the addition of a white-bezeled iPad. The back of both black and white models are the usual anodized aluminum, though the texture of the anodizing on the iPad 2 (as well as the latest MacBook Pros) seems to be a different, smoother one than on previous aluminum Apple devices. Apple seemed to have moved to black bezels on almost all of its products, other than the vaporware-esque white iPhone 4, but between the iPad 2 shipping in white and a promised spring release for the white iPhone 4, it shows that Apple is trending back towards white devices.

The interesting question to ask here is how much we can read into Apple's future designs given the iPad 2, and unfortunately, that isn't a whole lot. It's always difficult to tell with Apple, but it wouldn't surprise me if the iPhone 5 ended up using a very similar design to the iPhone 4. Since the antenna problem is mostly solved (see the antenna diversity on the Verizon iPhone 4), Apple probably doesn't need to do a whole lot to the design for the next generation iPhone. Other than the signal attenuation issues, the iPhone 4 was an amazing piece of hardware, one that Apple spent a lot of money developing. It doesn't make sense for them to turn around and dump it on another ground-up redesign, especially when the 4 is still very competitive from a hardware standpoint. And at this point, I doubt they would focus so much on releasing the white iPhone in spring if they weren't planning on using a very similar chassis for the iPhone 5 that should launch in June.

Given past history, if the iPhone doesn't get a redesign, neither will the iPod touch. Both of the generation 5 handhelds will probably get some form of the A5 SoC, potentially underclocked like the A4 in the iPhone 4. What is more difficult to predict is the 3rd generation iPad. Since we don't really have an established cadence for the iPad, it's hard to say anything about the iPad 3 without reading too much into the iPad 2 launch. I'd say its safe to assume there will be a 6th generation Apple SoC (presumably named the A6), and if I was a betting man, my money would be on at least some form of redesign or at least an ID refresh, but again, with Apple, you really never know.

The iPad 2 The Right SoC at the Right Time: Apple's A5
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  • podperson - Monday, March 21, 2011 - link

    Just admit that most PCs are used as toys. Heck, the whole reason the personal computer took off (in homes) was as a games platform.

    Most of the people I see with PCs are using them to surf the web, watch youtube, update facebook, or mess around with digital media. Where I work there are Macs and PCs available to the public with 27" monitors all open to Facebook (hint, it's a university). Exactly what is this "work" you need to do on PCs? For most people it's a little bit of text editing now.

    For some kinds of things the iPad is markedly superior ergonomically to a PC (or even a tablet computer or WACOM tablet display) — e.g. sketching or various musical apps. For others a PC is markedly superior. For still others one or the other is completely useless.
  • michael2k - Monday, March 21, 2011 - link

    Except it isn't bulky nor underpowered for many things.

    I have a 2006 G4 iBook that is lower performance than a 2010 iPad 2. If the iPad 2 is a toy, then so is just about any early 2006 computer, including older Pentium M based laptops.

    It is also far less bulky than self same 4 year old computers, with trivially 2 to 3 times the battery life.

    I paid $500 so that my wife can follow my kids around, but still have a computer she can put in her purse. Without the iPad, she would have indeed settled for an iPod touch, but a netbook with a hinge? Too short a battery life and too hard to manage (Windows XP, Windows Update, AV, etc) for the harried housewife/homemaker
  • bigboxes - Monday, March 21, 2011 - link

    Just how big is her purse? As for battery life I think you are looking through rose colored glasses in emphasizing the positive qualities that your device holds. As long as the device lasts until you get home to plug it in (maybe even your vehicle) it will suffice. The iPad is too bulky and not functional enough too do day to day tasks. As I said earlier, the authors point this out.

    As much as we want these cute devices to succeed we find ourselves using other devices that are far more practical. I've made the same mistake myself in the past. Anyone remember the Sony Clie? Another proprietary underpowered overpriced device. I believe I paid $500 for it. It gathered dust for years until I finally put it in a box. There's the cool factor and then there's reality. Do you set it out for your friends' visits or do you actually get x value out of it?

    Also, you are going to be carrying your phone with you already. Why carry both devices with you when one doesn't have more functionality over the other? I would think that the balance for function belongs to the smartphone (phone service is more valuable than screen size).
  • michael2k - Monday, March 21, 2011 - link

    Her purse is big enough to hold an iPad, a wallet, another smaller purse, a phone, keys, two Capri Suns, two candy bars, a small bag of chips, and a couple of diapers.

    As for battery life, that's exactly what the iPad is; it lasts as long as it needs to until it gets home to be plugged in. I cannot find a laptop under 2 pounds with similar battery life. The minimum requirement is 6 hours.

    I carry my phone because I am more like Anand than not. She carries the iPad because she isn't like Anand, at all. It would be the equivalent of me driving a Civic and her driving a minivan; surely the very concept of a soccer mom and her requirements being different than a 9-5 commuter isn't lost on you?
  • bigboxes - Monday, March 21, 2011 - link

    So, we can officially say this is the official tablet of soccer moms everywhere. Yay.

    She carries it around not because she is unlike Anand. She carries it around because she has a strong back!
  • vol7ron - Sunday, March 20, 2011 - link

    A lot of the "sales" are from the retail outlets and not-necessarily the end-user consumer. There's people that buy it to sell to China or other Asian countries that buy it for double it's price; there are a plethora of reviewers these days; there are the people with mass amount of wealth that buy up anything just because they can; and then the hipsters that want to be cool and fit in. It reminds me of the episode of South Park with the smug Prius drivers.

    I'm not saying this isn't a bad device and it's mobility makes it beneficial in many regards. But the price of its mobility does not make it as attractive as it would be at the lower price (~$250). I'm not saying it should go for $100, but you're nearing the $1000 end of the spectrum for these devices and way over that for the necessary apps and accessories.
  • crunc - Monday, March 21, 2011 - link

    I don't know why I'm getting into this argument, but all the iPads, including iPad 2's, that I'm seeing out in the world would seem to dispell your notion that no one is actually buying them for their own use. I saw 3 of them within 5 feet of me on the train this morning, for example. In 3 weeks time or so I'll be another one on the train with one, and also using it at home. I don't own a laptop. I wouldn't mind a laptop, but I'd rather have an iPad. It is, for me, far more comfortable to use then a laptop. Even the excellent trackpads on MacBooks don't compare to the entirely touch-based interface of the iPad. Obviously they aren't for everyone, but for some these are a great choice. I don't expect to write a book on it, but I then don't write books. If I ever decide to write a book, maybe I'll get a laptop.
  • Ushio01 - Sunday, March 20, 2011 - link

    It's a fasion accessory just like the iphone, to be with the "in crowd" you have to have apple products that's all there is to it. Everyone on here must know at least someone who bought an iphone and then use it only for calls and texts, I know dozens of people who have done this.
  • crunc - Monday, March 21, 2011 - link

    Actually, no, I don't know anyone who has an iPhone that only uses it for texts and phone calls. Everybody I know who has one uses it for virtually everything, myself included. In fact, I rarely text and only occasionally make phone calls (mostly of the, "should I pick up a pizza?" variety). You go on living in your little dream world, though. I won't stop you. I have an order in for an iPad 2 and I'm really looking forward to it. I love my iPhone and I want something akin to a laptop, but that isn't that, because the iOS interface is fantastic and the devices are more comfortable for me to use. Sure, there's some shortcomings to the platform, but they are overwhelmed by the multitude of positives.
  • sarahtim - Sunday, March 20, 2011 - link

    I think this sort of comment represents a failure of imagination. As iPads sell million after million you have to adjust your idea of how many hipsters there are...
    Other people are different from you.
    Speaking for myself; I find my iPad extremely useful. I use it for a number of hours each day. I don't find it clunky. To me, and this is a very personal thing, the cost was of little consequence. While it is poor taste to blurt out your relative wealth when many folks are having a rough time of it, it is the only way to answer your comment. Further, I consider iPads to be very good value. I bought the bottom of the line iPad 1. It does everything I want. The bulk of its time is spent streaming video via the Air Video app.
    I represent a single data point - as do you. I fully appreciate that an iPad is a useless paperweight to you. No problem. When I use my iPad I do it in private. I don't discuss my ownership with others. I don't think I'm clever or a better person because I have one.
    You would have to look at me for a very long time before you thought of a hipster. Trust me on this. :-)

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