AMD’s Radeon HD 6870 & 6850: Renewing Competition in the Mid-Range Market
by Ryan Smith on October 21, 2010 10:08 PM ESTWhat’s In a Name?
GPU naming is rarely consistent. While NVIDIA is usually the biggest perpetrator of naming confusion or suddenly switched names AMD does not have a clear record either (the Mobility 5100 series comes to mind). However we’re not sure there’s precedent for AMD’s latest naming decision, and there’s really no stepping around it. So we have a few thoughts we’d like to share.
Since the introduction of the Radeon 3870 in 2007, 800 has been the series designation for AMD’s high-end products. The only time they’ve broken this is last year, when AMD ditched the X2 moniker for their dual-GPU card for the 5900 designation, a move that ruffled a few feathers but at least made some sense since the 5970 wasn’t a true 5870 X2. Regardless, the 800 series has since 2007 been AMD’s designation for their top single-chip product.
With that naming scheme come expectations of performance. Each 800 series card has been successively faster, and while pricing has been inconsistent as AMD’s die size and costs have shifted, ultimately each 800 series card was a notable step up in performance from the previous card. With the 6800 this is not the case. In fact it’s absolutely a step down, the 6800 series is on average 7% slower than the 5800 series. This doesn’t mean that AMD hasn’t made enhancements to the card –we’ve already covered the enhanced tessellation unit, AA/AF, UVD3, and other features – but these are for the most part features and not performance enhancements.
Click to enlarge
Today AMD is turning their naming scheme on its head by launching these Barts cards with the 6800 name, but without better-than-5800 performance. AMD’s rationale for doing this is that they’re going to be continuing to sell the 5700 series, and that as a result they didn’t want to call these cards the 6700 series and introduce confusion. Furthermore AMD is trying to recapture the glory days of the 4800 series, where those parts sold for under $300 and then quickly under $200. It wasn’t until the 5800 series that an 800 series card became outright expensive. So for these reasons, AMD wanted to call these Barts cards the 6800 series.
We find ourselves in disagreement with AMD here.
We don’t have a problem with AMD introducing the 6 series here – the changes they’ve made, even if not extreme, at least justify that. But there’s a very real issue of creating confusion for buyers of the 5800 series now by introducing the 6800 series. The performance may be close and the power consumption lower, but make no mistake, the 5800 series was faster.
Ultimately this is not our problem; this is AMD’s problem. So we can’t claim harm per-say, but we can reflect on matters. The Barts cards being introduced today should have been called the 6700 series. It would have made the latest rendition of the 700 series more expensive than last time, but at the same time Barts is a very worthy upgrade to the 5700 series. But then that’s the problem for AMD; they don’t want to hurt sales of the 5700 series while it’s still on the market.
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Parhel - Friday, October 22, 2010 - link
That's the truth. And even worse is that, after this review, I can no longer trust Anandtech as an unbiased review site. Along with the cards arriving on their doorsteps, NVidia tells the review sites which settings to use for both their own cards and AMD's. If the FTW edition card was included, I have to assume that the 'special' settings were used as well, which invalidates this whole article. Cementing that position is that HardOCP, I site I trust 100% but which is not one of my favorites, shows the new AMD cards performing MUCH better than we see them on Anandtech.spigzone - Friday, October 22, 2010 - link
I doubt Nvidia even tried to roll Kyle.What's more pathetic than someone knowing they are being rolled and trying to rationalize why it's okay as it's happening as if to say 'see, I'm TELLING you I'm getting rolled, so I DO have integrity ... you can see that, can't you???
Thank god for the Kyles of the world to provide integrity benchmarks.
Lolimaster - Sunday, October 24, 2010 - link
Is not even unbiased towards AMD cpu's. This explain everything.Trully PATHETIC
Will Robinson - Friday, October 22, 2010 - link
It actually doesn't matter that much.After reading all the reviews out its pretty clear both the 6850 and 6870 are damn good cards and have some great new features.You can run 6 screens off one card,each at different resolutions,refresh rate and orientation.
That's pretty awesome.
NVDA obviously prefers a highly overclocked card to be used in the benchmarking but its pretty clear who the winners are.
Crossfire scaling and performance looks very nice....these new cards the new mid range champs.
Manu64 - Friday, October 22, 2010 - link
So far i've always valued Anandtech as a neutral PC site, now i'm losing my faith... Whole article written in favor of NVDA because of an heavily overclocked card? You are losing your standards :-(Jamahl - Friday, October 22, 2010 - link
I must agree. The whole front page bangs on about how Anandtech never uses overclocked cards blah blah, then throws it out the window.Anandtech hits an all time low.
kmmatney - Friday, October 22, 2010 - link
I don't mind an overclocked card - its a card you can buy right now on NewEgg, so its a valid option. HOWEVER, it would have been much better to at least give an odea of how the new ATi cards overclock.mac2j - Friday, October 22, 2010 - link
I also don't think the 460 (OC) belonged in this article.Compare reference to reference .
Compare the custom 6850s to custom 450s/460s.
Compare the custom 6870s which are coming later to OC 460s/470s.
Are the 6950/6970 going to have to beat the Point of View TGT GTX480 beast or the N480GTX Lightning from MSI? Cards built on limited numbers of hand-selected chips and custom overclocked?
It's pretty ridiculous what you did ... and didn't even mention the possible future advantages of these cards thanks to them having Displayport 1.2 support.
mindbomb - Friday, October 22, 2010 - link
I disagree.When the gtx 460 1gb OC models price is around the price of a regular 6870, you can compare them.
bji - Friday, October 22, 2010 - link
Finally some reasonable logic in this panties-in-a-bunch fest.