Steve Jobs stood on stage and proclaimed the iPhone 4 would be the biggest advancement since the introduction of the original iPhone. It’s a bit of a self fulfilling prophecy. Steve says it, folks get extra excited, and pre-orders go through the roof.

Granted it’s not all fluff. The faster SoC, smaller size and new industrial design are usually enough to sell a smartphone, much less a new iPhone. But add in a ridiculously high resolution display and you’ve got the potential for cool.

Yesterday the pre-launch festivities began with the official release of the fourth version of Apple’s mobile operating system: iOS. The new release, dubbed iOS 4, is available for the iPhone 3G, 3GS and iPhone 4 although it only offers the full set of features on the iPhone 3GS and iPhone 4. Unfortunately iPad users will have to wait until this fall to get the update.

The biggest features from an end user standpoint are the introduction of folders as a way of grouping apps together and simplifying your the iOS interface and of course, multitasking.

Folders

On my iPhone I have five screens of apps. That’s ridiculous. And as odd as this sounds, I can never find the flashlight app when I need it. When the iPhone 3G came out I mentioned that the simplicity of the iOS was being jeopardized. With apps and the new functionality Apple was trying to enable, everything got more cluttered. The original iPhone was a success due to how clean and efficient its UI was. While I believe that iOS3 still has the edge there, it’s one that is quickly eroding.

Folders is Apple’s temporary solution to the problem, and it seems to work. Press and hold your finger over an app icon on your home screen, wait for the icons to start jiggling, and then move one icon over another one. The two will form a group called a Folder and the Folder will be automatically named based on the type of apps in it. You can also rename the Folder.


A Folder in iOS 4


Renaming a Folder

With a bit of organization, I could reduce my five screens of apps down to two. With some pruning of unnecessary apps I got it down to one. Much better.

Like many features in iOS 4, Folders are both an improvement and a burden. The burden comes from the fact that you now have to tap, wait for a folder expansion animation and then tap again to launch an app in a folder. Folders also remain “open” until they’re closed. Meaning if you launch an app in a folder, when you return to the home screen you’ll actually end up in the last folder you were in. Hit the home button a second time to actually get to the home screen. I suspect this is a bug that Apple will fix however.

It’s also very easy to forget what you put in each Folder (you can store a maximum of 12 apps in a Folder). The Folders all look the same and although they give you a little preview of what’s inside it’s often difficult to tell. I’ve found that the best solution for me is to keep frequently used apps directly on the home screen but put everything else in Folders. Keeping everything on a single home screen also really helps keep things tidy and efficient. If you do have a ton of apps and can’t remember what folders you put them in, the Spotlight search is probably going to be even more important to you now than it has ever been.

I called Folders a temporary solution to the problem because eventually Apple will have to come up with new ways to deal with app and data organization, not to mention task switching. None of the features that show up in iOS should be a surprise, we’re seeing a repeat of the history of the PC, just in revised form. Apple and Google (eventually Microsoft as well) are looking to recreate the evolution of the PC not just in hardware but software as well, but they’re looking to do it without the mistakes. That’s why Apple is so adamant about defending its closed platform.

When we get true multitasking and once these mobile devices turn into active productivity devices rather than passive consumption devices then we’ll need much more than Folders. Remember the first time you saw the Start menu? You’ll probably get a similar feeling in the next few years on a smartphone OS.

Multitasking
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  • SunSamurai - Friday, June 25, 2010 - link

    Get over it. Its either ads or no free apps. Reply
  • robco - Tuesday, June 22, 2010 - link

    AdMob isn't blocked from the iPhone, nor does Apple have a monopoly. Since AdMob is owned by Google, a major competitor with Android, there are some analytics Apple won't allow AdMob to access. If you think about it, this makes perfect sense, why give a competitor access to information on potential customers (who are presently your customers)? Developers can still use AdMob if they wish, they just won't get as much data.

    So far I haven't had many issues. I think we're still waiting for developers to catch up to the new OS. But it works like a charm on my 3GS. Folders is a little clunky, but I'm happy not to have to swipe across multiple home screens to access apps. As for the iPhone 4, the only real compelling feature for me is the new camera with flash. Since I have a 3GS, I'd have to pay through the nose to "upgrade" and I won't do that until LTE is rolled out and the iPhone supports it. Oh, and it's available on a network that isn't AT&T.

    Android is looking good, but Google does a horrible job with UI. I know they have UI designers working there, but it appears nobody at Google listens to them. Stock Android looks like Windows 3.1.
    Reply
  • anandtech02148 - Tuesday, June 22, 2010 - link

    iAds sounds yuck, i'll keep my 3GS and the old os3xxx. another reason why iphone 3gs is so popular because it has a pirate community, reminder to the pc system where you where you have a vibrant thriving hacking community for warez, gamez,. apzz., Google Droid can go to hell, a billion dollars in marketing from verizon won't save you.. Look at Google trying to get back into China. what will hapen to Symbian ^3? nokia N8 looks appealing from hardware standpoint..but their software really needs refresing idea like Palm OS. Intel and Nokia are great hardware companies but software they really need a saviour. Reply
  • haplo602 - Wednesday, June 23, 2010 - link

    wow, so Apple is finaly introducing basic features into it's sofware ... how suprising and inovative ...

    seriously ... I gave up in the middle of the article. there's nothing interesting in it. just the shock at people thanking Apple for providing basic features (ipod playlists FINALY editable, now that's groundbreaking).

    my age old HTC Herald can do all these things already a few years. Sure the HW is old and slow, but the functionality is still there.
    Reply
  • Death666Angel - Wednesday, June 23, 2010 - link

    That a customer (and tech reviewer) can (blindly?) trust a company that is worth over half a trillion USD to look out for him is astonishingly naive, stupid, or malicious, possibly all 3 and even more.
    A company that has a proven record of shady decisions (we will ban this app, oh wait, it gets media attention, let's actually allow it!), shady handling of the press (accidental leaks, rumors, investigations), shady handling of its competition (violating patents, very closed system) should have the end users best interest at heart? Are you insane?
    After reading this and the Froyo article, I have deleted my AT bookmark and will refrain from coming here in the future.
    Good bye
    Reply
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  • Rizi - Friday, July 13, 2012 - link

    At first glance <a href="http://cellocean.com/iphone-4s-specifications-2210... phone</a> seems identical to its predecessor, except for the distinctive top-mounted incisions which signifies that a new design of the antenna is lying in wait inside. However, when you switch on the phone you will find that things are different. The 4S does not require activation via the computer except that you are restoring the data from a pre-existing iTunes backup. The phone can be set up as a new phone or restored from an iCloud account. In the event that you do not currently have an Apple ID, there is the option of creating one. A number of iPhone 4 users will ask themselves why they would need the iPhone 4S when the iOS 5 upgrade, which is free of charge, will equip their existing phone with the majority of the new features that are in excess of 200. However, it is important to note that the iPhone 4S is the best phone that Apple has built to date. The A5 dual-core processor, which makes things obviously nippier, is new and it is a feature that is also incorporated in the iPad 2. Web pages load quicker, apps launch faster, multi-tasking is a great deal more fluid and Pages and other resource-hungry apps now permit you to edit documents with no lag. Another great feature of the A5 processor is that it allows you to mirror the content of the iPhone 4S over AirPlay. When operated wirelessly, the iPhone 4S can push out up to 720p to the Apple TV. When connected to HDMI, the number will increase to 1080p. The ease of pushing content of the small screen to the big screen of the fly is an unexpected delight, particularly when you begin to rotate and zoom. In addition, it is something to brag about to owners of iPhone 4; the earlier model just cannot handle with the demands of this technological wizardry. The two antennas that run across the top of the iPhone 4S can both receive and transmit data, enabling quicker 3G connections. Apple has asserted that highest speed of download by way of HSDPA is 14.4Mbps, which is two times as quick as the iPhone 4. A major overhaul has been done to the camera, it now has the capacity to record 1080p video and take eight-megapixel stills. In addition, face detection is an upgrade and it works really well. Reply
  • Rizi - Tuesday, July 17, 2012 - link

    There are several retailers that carry Apple’s latest iteration of their popular device, as well as several service providers, and each one offers unique benefits for iPhone buyers. The Apple retail store will, of course, have the iPhone 4S for sale. The Genius Bar is also a great place to learn how to use your new device, if you need help with any of the new features. Apple also offers online ordering through the Apple Online Store, and allows you to compare rates and plans for all three available carriers. Apple also offers a Reuse and Recycling program, which allows you to bring your old iPhone 4 in to an Apple store and receive up to $200 for it. Two major service providers, AT&T and Verizon, have carried iPhones for a while now, and you will be able to purchase the newest version from their retail stores as well. This month, Apple is also adding Sprint to their network, allowing even more people to be iPhone aficionados. All three carriers also offer online ordering. Best Buy will also be carrying the new <a href="http://cellocean.com/iphone-4s-specifications-2210... 4s</a> for all three service providers. In addition, they sweeten the deal by offering a $300 gift card to Apple users who trade in their iPhone 4 in favor of the newer model, making a brand new iPhone free or very inexpensive. Best Buy will also offer online ordering. Radio Shack will be offering a similar program, with one important difference: the smartphone you trade in doesn’t have to be an iPhone 4. It doesn’t even have to be an iPhone. Just bring in any smartphone (in good working condition) to the experts at Radio Shack, and let them appraise the value. Hand it over, and then you’re free to use the trade-in value as credit toward the purchase of your new Apple iPhone 4S. This deal only lasts until October 31, though, so don’t wait too long. Radio Shack also offers online ordering, but their trade-in deal is for in-store purchases only. The iPhone 4S comes in three different sizes/prices: 16GB ($199), 32GB ($299), and, for the first time ever, the 64GB ($399) model. Download speeds, monthly rates and data plans for the iPhone 4S will vary from carrier to carrier, though Sprint is the only service provider to offer an unlimited data plan, totaling about $109.99 per month for unlimited talk time, text messaging and data. Verizon limits data usage to 10GB/month max, while AT&T will only let you use up to 4GB/month. Make sure you check with your service provider for details and specific prices for iPhone 4S talk/text/data plans, since all prices are subject to change. Reply

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