Spending Money Where it Counts: The Display

A blast from the past is the iPad's 1024 x 768 resolution. In a world that's almost fully transitioned to 16:9 or 16:10 panels, leave it to Apple to go back to a 4:3 CRT resolution for its latest product.

The aspect ratio actually works very well. You can comfortably view web pages in both portrait and landscape mode and get a reasonable amount of content on the screen without scrolling. Thanks to the great touchscreen, you almost want to scroll whenever possible.


iPad and iPhone side by side

The problem with using the Nexus One for the past few weeks is that going to Apple's IPS (in-plane switching) LCD in the iPad just isn't that impressive. The colors aren't nearly as vibrant or panel nearly as contrasty as the AMOLED in the Nexus One. For an LCD, it looks great, it just lacks the punch of an OLED (as well as the pricetag such a large OLED display would carry).

You quickly realize why Apple went with an expensive IPS panel for the iPad - viewing angle. When you're typing on the iPad it'll either be resting on a desk or angled slightly towards you. The iPad's display ensures that regardless of viewing angle, the display never looks washed out. In practice, the display performance was stellar for a device of this form factor - the viewing angle really does seem to be close to the advertise 178 degrees. There's little performance falloff or distortion even viewed at the most extreme angles. It's far more critical in an iPad than in a notebook simply because there are valid use cases where the display is totally flat. Apple spent money in the right place here, it usually does.


iPad vs. iPhone 3GS


iPad vs. iPhone 3GS vs. Nexus One

In addition to viewing angle, IPS promises a larger color gamut and better contrast ratio compared to cheaper and more common LCD technologies. Qualitatively, the iPad goes far brighter than you'd need it to, and thankfully very low as well - a welcome feature for when you're reading in bed and don't want to distract. Indoors, the display is everything Apple promises, and it's clear side by side that blacks are far better on the iPad than on the iPhone. Brightness across the display is very uniform, and on the whole everything just looks great - indoors.

Indoors, the black levels between the iPad and iPhone 3GS are like night and day. In fact, several times while taking photos I thought the iPad's display had gone to sleep while displaying my black test image. It's that good. By comparison, the iPhone looks almost blue even when viewed at normal incidence.

Let's take it outside. Here's a bright sunny North Carolina day:

I stood in the sun and tried to use the iPad:

High contrast work scenarios where you're focusing primarily on black text atop a white background, like reading books, checking email, or reading the web, are definitely usable and readable outside. This is a testament to the brightness of the LCD panel. However, if you're using a particularly dark application, it's much harder to see anything comfortably.


Finger prints in direct sunlight

In addition, the iPad's glassy surface doesn't have an oleophobic coating like the iPhone 3GS shipped with; the display is a fingerprint magnet. Just like the older iPhones, it always looks like you just finished eating a bag of cheetos right before you hand your iPad to anyone. Update: Apparently we're wrong and the iPad does have an oleophobic coat on it like the 3GS. Perhaps it's a different coating technique, or more likely that fingerprints are just more visible on the much larger screen.

Its glassy visage is also very reflective, as expected, and that can be distracting at times. Honestly, this is the kind of scenario where an anti-reflective coating can drastically reduce glare. There are really two scenarios to consider outside - under direct illumination from the sun, and shaded performance. Outdoors performance can be either just acceptable or perfectly miserable.


Safari in direct sunlight

After a hours of use (without eating any greasy food, I promise), in direct sunlight the iPad can get very difficult to read from all the fingerprints. However, performance in the shade outside is quite legible.


Safari outside in the shade

Clearly, the usage target Apple had in mind for the iPad was indoors, where its display is almost flawless.

But we weren't satisfied with making nebulous claims about the display performance, so we set out to verify them. After scratching our heads for a while, we settled on a shamelessly intuitive method - remote desktop. Using our X-Rite Eye-One Display 2, ColorEyes Display Pro, and some patience, we were able to measure and characterize the iPad's IPS display like any other.

Clearly, the IPS panel in the iPad offers drastically improved contrast and black levels - it's very obvious even in normal use that it blows away the iPhone.

Display Comparison Black Level (nits) White Level (nits) Contrast Ratio
Apple iPhone 3GS (100% Brightness) 2.5 469.2 187.7
Apple iPad (100% Brightness) 0.4 373.7 934.3
Apple iPad (50% Brightness) 0.2 149.7 748.5

We also measured and were able to get color gamut volumes and uncalibrated Delta-E performance as well. However, we're not entirely convinced that these numbers are sound. The remote desktop software common to the iPad and iPhone 3GS we used offered 24 bit color depth at maximum, and the test results for both the iPhone 3GS and iPad turned out very similar. We're talking down to 0.01 Delta-E in some cases. For that reason, we're excluding the data we've obtained for color tracking until we're positive the numbers are right. Of course, the iPad itself remains 24-bit color, same as in previous versions of iPhone OS.

On the other hand, it's entirely possible that this is just the case, and color performance is the same between the two. In fact, an IPS panel was probably chosen in this context due to the very real viewing angle requirements for a handheld display of this size - anything else would be distracting. We're going to continue to investigate.

Whatever the numbers say, the display is beautiful in use and blows away most others. It's brilliant in use as a photo frame, for movies, reading books, and surfing the web. I watched a movie on it, spent a few hours reading online and a copy of HG-Wells' War of the Worlds and didn't experience any eye strain, though I'll admit I don't experience any fatigue with most LCDs. If you have a definite preference for E-Ink displays, you'll probably find reading less comfortable, but the added benefit of being able to browse the web and do everything else makes it a relatively minor trade-off. On the upside, you're reading on something that's backlit, so you don't need a book light for nighttime reading.

It's refreshing to finally see Apple taking mobile computing displays seriously with an IPS panel, instead of opting for far lower quality TN panels. Let's hope this same decision to not sacrifice display quality carries over to iPhone 4G.

Of course, the multitouch aspect of the display will be familiar to anyone who has used an iPhone or recent smartphone. We tested the iPad using all ten fingers, and they all registered properly. Even on the larger screen, using all 10 fingers is as clumsy as it is stupid looking, but clearly the iPad's screen is at least 10 point capacitive multitouch.

Stop and Smell the Roses Computing The Keyboard & Ergonomics
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  • zodiacfml - Thursday, April 8, 2010 - link

    Another quality review, useful as trying the device myself.

    I'm not buying Apple products but you touched on features that it should have.
    One is the ability to stand on its own to function as a picture frame, movie screen, and reader while someone is eating or something else.
    Support for mouse device and keyboard when it can already stand on its own.
    Support for uploading media such as video and photos from either flash cards or directly from cameras. it is such a good device to use with cameras.

    one more thing, they could get the intel atom cpu once it gets to a smaller process to improve size and energy efficiency.
  • Spivonious - Thursday, April 8, 2010 - link

    Anand, I love your writing and have read the site since the GeoCities days, but please learn the difference between "lay" and "lie".
  • crimson117 - Thursday, April 8, 2010 - link

    My biggest pet peeve with the iPhone UI is the lack of an indicator for when an app is visible but busy processing something and not currently accessible.

    The default Notepad app on the iPhone 3G is a great example - as soon as you tap the icon, the yellow Notepad interface pops right up. However, it actually takes several seconds to finish loading until you can tap to edit a note or tap the (+) sign to start a new note. There's no indicator at all of when the loading is complete - you have to keep tapping periodically until it finally works.

    The same is true for resizing a web page using multitouch - there's no indicator that your input has been received but it's going to take a few moments to make it happen.

    In Windows 7 when an app is "thinking" and thus you can't interact with it, your mouse pointer becomes a a little circle (aka an hourglass). If an app is ever extremely busy thinking, the app may even gray out to indicate that even Windows can't get it to respond at that time.

    The iPhone's lack of this feature just smells of Apple trying to make the device appear on the surface to be more responsive than it really is. Perhaps you'll question whether you tapped correctly, and won't realize that the device is just slower than you expect it to be.
  • archcommus - Thursday, April 8, 2010 - link

    This article, like your others, despite being 22 (!) pages long, is a quick, refreshing read. It feels more like you're talking about your experiences and less like you're writing an article as a journalist (which can make some other long reviews a little boring). Also seemed pretty unbiased and highlighted the good and bad. Another solid article, thanks.
  • Mumrik - Thursday, April 8, 2010 - link

    Hehe, this isn't a big deal - it's just amusing:

    "Although there's no mute button, holding the volume down rocker for 2 seconds mutes the device instantly."

    Nope. Sounds to me like it takes about two seconds to mute the device :)
  • AstroGuardian - Thursday, April 8, 2010 - link

    Good one. My thought exactly...
  • leospagnol - Thursday, April 8, 2010 - link

    I'm planning to buy one of them when I travel to US next month. THe Eee 1001P is $ 280.00, and the iPad $499.00 at least. I usually read more than I write during classes and I have wifi available during class. I'll probably buy the Eee, but wich do you think suits this task best?
  • Mumrik - Thursday, April 8, 2010 - link

    Imagine the iPad lying flat on your desk and then imagine the position you would have to sit in all lecture long if you wanted to be able to write.

    Then imagine how much of the time you'd have to look down at what you were writing because you didn't have the physical response of a keyboard to make touch typing easy.

    Now imagine not being able to multitask.

    It would not be a difficult choice for me - Anand said it himself - the iPad is generally not a laptop substitute.
  • videogames101 - Thursday, April 8, 2010 - link

    I love the M3, great episode there.

    Good to know I can watch it on the iPad, lol.
  • AstroGuardian - Thursday, April 8, 2010 - link

    As far as i remember, this was not mentioned in the review (the overheating problem):
    http://www.dailytech.com/article.aspx?newsid=18075

    Personally i don't think it's worth commenting. It's not just the iPad but all other electronic devices will overheat when put out on the sun. And i wouldn't call it overheating but more like misuse.

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