Cheesy Marketing Names for Cool Tech, AMD Velocity Ensures New Designs Every 12 Months

AMD’s first APUs drop in 2011, but what happens in 2012? Intel is committed to new microprocessor architectures every 2 years as a part of its tick-tock strategy. AMD’s GPU-inspired equivalent is called Velocity.

About every year we get a new GPU architecture, whether it’s a strict doubling of execution resources or something more significant, it happens like clockwork assuming TSMC isn’t fabbing the chips. AMD Velocity just states that, in turn, every year we’ll get a brand new chip that integrates this new GPU architecture. The CPU side may or may not change, but with yearly design cycles we could see regular improvements on that end as well.

Velocity also means that even if it’s difficult getting more performance out of a CPU architecture, AMD can always rely on a beefed up GPU core to give users a reason to upgrade.

This is all going to get real interesting once we have some good GPU compute applications to run on these things. For GPU compute apps, every year could be another Conroe, with ~20% performance gains just from the GPU improvements.

We just need the apps to support it. And no NVIDIA, what we have today isn’t enough.

AMD's 2010 - 2011 Desktop Roadmap The Notebook Roadmap
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  • themusgrat - Wednesday, November 11, 2009 - link

    That's got to be an honest mistake. Fix it please. If it's not, my time here is done, was a good run Anand, you once were a valued voice in the PC community.
  • T2k - Wednesday, November 11, 2009 - link

    there's no mistake here - it's nothin g but a typical giant DOUCHE article from a your giant DOUCHE, Anand Lai Shimpi.

    Most his pieces are either boring or full of rehashed stuff - I often wish he would stick to counting the beans and just leave the fuck this site alone, to people who know how to write etc.
    This piece perfectly illustrates how much he has to do with writing or journalism or news - nothing.
  • DaveninCali - Wednesday, November 11, 2009 - link

    Come on, Anand. This is really poor form. A roadmap article about AMD only and you include this Intel slide as the first image. I have to agree with everyone else, you made a BIG mistake here.
  • Griswold - Wednesday, November 11, 2009 - link

    I have to agree with that. It doesnt matter if you want to get the point across that Intel is doing this and that a year ahead yadda-yadda.

    If it is supposed to be an article about AMDs roadmap, the first slide/picture/whatever should certainly not include an Intel logo... park that and the conclusion at the end of it.
  • srp49ers - Wednesday, November 11, 2009 - link

    What has happened to this site. It has happens slowly yet surely.
    Intel ad right the top of an "AMD" article. Poor taste and highly suspect.

    Hope the money is good....
  • Carleh - Thursday, November 12, 2009 - link

    Intel is not playing catch-up with AMD, so it has no reason to waste money marketing its products this way. Besides, the offending slide was removed.
  • JimmiG - Wednesday, November 11, 2009 - link

    Seriously AMD's road map for 2010 is about as boring as it gets. Some users will appreciate the 6-core CPUs. However, per-core performance will probably be lower than current Quads because of lower clock speeds and lower cache to core ratios. AMD will be forced to compete in the $150 segment and below for all of next year - and do so using chips that are as big and complex as the $999 i7's...

    AMD really needs a new micro-architecture. Very high clock speeds, larger caches etc. have made the K10 architecture reasonably competitive with Core 2. However this isn't 2006, this is the end of 2009...
  • GeorgeH - Wednesday, November 11, 2009 - link

    AMD's mobile roadmap (even if they stick to it) is very disappointing; it looks like Intel will barely even have to try to stay on top. Sure AMD's IGPs will be better, but real performance will still come from discrete GPUs. All Intel has to do is make a "good enough" IGP with very low power consumption, enable seamlessly switchable discrete graphics, and boom - AMD's mobile offerings are relegated to the extreme low end for another few years.

    As laptops continue to supplant desktops, it looks like AMD will be surrendering even more of the consumer market and mindshare to Intel in the coming years.
  • fitten - Wednesday, November 11, 2009 - link

    I want to hear more about this: "A major focus is going to be improving on one of AMD’s biggest weaknesses today: heavily threaded performance. Intel addresses it with Hyper Threading, AMD is throwing a bit more hardware at the problem. The dual integer clusters you may have heard of are the route AMD is taking..."
  • JACKDRUID - Wednesday, November 11, 2009 - link

    AMD is lucky Intel totally flops on IGPs... else they'd be out of business by now due to their inability to compete.

    On the other hand, 785/790 chipsets really turned AMD around. Excellent IGP for people who don't do too much gaming (however would like to be able to play some occasional light gaming or favorite older games).

    for my next upgrade, I would still go with AMD or NV?? if Intel continues to flop on IGPs. However, if they somehow get a comparable igp, i would switch in no time.

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