The Apple Story

NVIDIA is dedicated to competing with Intel on all fronts and it just took the battle to Intel's most prized OEM: Apple.

Yesterday Apple announced that instead of moving to G45M for the MacBook, MacBook Pro and MacBook Air, it would be using NVIDIA's GeForce 9400M - a mobile variant of the desktop chipset we're talking about today. Not only did Apple shun G45, but it also pointed out that the GeForce 9400M is up to 5x faster than Intel's integrated graphics - a line that's straight from NVIDIA:

We'll deal with whether or not those claims are true momentarily, but make no mistake - this needs to be a wakeup call for Intel. Apple is often looked to as an OEM that the PC OEMs emulate, and abandoning G45 in favor of NVIDIA's chipset can't bode well for the example Apple is setting for its competition. As we mentioned in our G45 review, it's simply not enough. Intel should be doing a lot better, and kudos to NVIDIA for capitalizing on Intel's errors.

Apple did a tremendous amount of marketing for NVIDIA at its launch yesterday and continues to do so on its own website:

NVIDIA could not have timed the launch of its GeForce 9300/9400 chipsets any better, and without a doubt Apple played a huge role in determining when to launch this chipset. Apple tends to like exclusives and as the first to showcase a GeForce 9400M, it's quite happy.

The repercussions of Apple's NVIDIA switch have yet to be seen but it's a bold move by NVIDIA.

Index A New Graphics Core
Comments Locked

47 Comments

View All Comments

  • XavierJohn - Thursday, October 23, 2008 - link

    I switched from a Pioneer Elite to Integra DHC-9.9 and to me it seems like the Pioneer sounds better. Pioneer during its speaker setup also setup EQ to compensate for room modes. I did not see Integra do that.
  • XavierJohn - Friday, October 17, 2008 - link

    I wish you said atleast one sentence on why you would go from Pioneer to DTC 9.8.
    Better sound?
  • BikeDude - Thursday, October 16, 2008 - link

    I have never fully understood "PureVideo". It is my understanding that this is only supported by a handful few players, like the awfully buggy PowerDVD that simply won't run on my system (PowerDVD no longer support SCSI DVD-ROM).
  • Atechie - Friday, October 17, 2008 - link

    Funny, Windows Media Player and PureVideo works fine for me?
  • iwodo - Thursday, October 16, 2008 - link

    The performance for Ethernet CPU usage seems rather poor. In fact all of them are bad, as Intel should be in the region of single digit percentage shown in other website.

    One interesting point i realize while reading, i hope to share with their reader.
    Is that measuring the few percentage difference with low CPU resoource usage playing H.264 Full HD isn't very important at all... Why?

    Because the difference between 15 - 25% , while 10% looks like a lot, the most important factor is POWER CONSUMPTION. While most people would think lower CPU usage and therefore lower power usage. In this article it turns out while Geforce has the lowest power consumption while using most CPU resources.

    And how many people use their CPU for other heavy task while watching Full HD Movie?

    I cant wait to see these being refreshed next summer, with 40nm, more die space because memory and most northbridge move to CPU, we should be able to put more then double the shader inside?
  • crabnebula - Wednesday, October 15, 2008 - link

    I know the focus is on Blu-ray and progressive source material, but most people stil have SD DVDs and 1080i TV broadcasts that they want to play back on their HTPC.

    Adequate deinterlacing, detail enhancement and noise reduction have been the missing pieces of the puzzle for all other IGPs except the 780G + Phenom combination, but that has other issues.

    What about the 9300/9400? Does the increased GPU power allow for better processing?

    If it doesn't, there is one other check missing on your list, in my opinion.
  • Natfly - Wednesday, October 15, 2008 - link

    So is this the article that was supposed to come out analyzing the 780G, 8200, and G45? You know, months.... and months.... and months ago? I'm glad you guys waited until nVidia released a competative product before releasing this article. Otherwise I would have bought a 780G motherboard months ago.
  • AmdInside - Wednesday, October 15, 2008 - link

    I wish you guys wouldn't use the Sony BDU-X10S in your testing. I've owned this drive and it just sucks. Had problems on both Intel and NVIDIA chipsets.

    As for the data transferring problem, I had the same problem recently on my Badaxe2 motherboard. I was moving my hard drive from my Geforce 8200 system to Intel G45 system but first needed to copy recordings to another hard drive so that I could format the hard drive. My desktop has a Badaxe2 is running Vista x64 and I too randomly experienced pauses when copying 500GB of data. Not sure if it is related but it might just be a Vista thing.
  • Badkarma - Wednesday, October 15, 2008 - link

    Hi Anand/Gary,

    In your next installment, can you please find the slowest usable CPU that plays Bluray smoothly and also test Speedstep with it? Using a quadcore is really overkill and kind of defeats the purpose of GPU DXVA. The 8200 w/ a 4850e cannot utilize CnQ to playback BR. I'd like to see whether a 9300 w/ E5200 or E7200 and Speedstep enabled can play BR smoothly.

    Thanks.
  • sonicology - Wednesday, October 15, 2008 - link

    Nice LL Cool J reference in the article description!

Log in

Don't have an account? Sign up now