In what we're hoping will be the most exciting IDF in the past 5 years, Intel kicked things off with a proud announcement that growth in the technology industry is back.

Immediately following the dot-com bust, almost all of Intel's IDF keynotes had slight undertones of despair thanks to the fact that making money just wasn't as easy anymore. However, over the past two years growth in the PC industry has returned to normal and thus Intel is back to their usual, chipper self.

Paul Otellini's keynote started with a few items that have changed in the past few years:

PC shipments have recovered from their slump in 2001 and are on their way to breaking the 200M barrier.

PC notebook shipments have also grown beyond desktop shipments, which Intel attributes to giving users what they want with Centrino:

The prevalence of WiFi networks has also increased tremendously. Below we have a picture of WiFi networks in the San Francisco area before centrino:

Each red dot indicates a WiFi network, and now let's have a look at WiFi prevalence in San Francisco:

But now let's get to what we're really here for...

Intel's New Micro-Architecture
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  • Griswold - Wednesday, August 24, 2005 - link

    The IDF has been renamed to IMF - Intel Marketing Forum. Reply
  • creathir - Tuesday, August 23, 2005 - link

    Why on earth are their chipsets/CPUs named after Texas small towns? Our corpoate office is in Bulverde, TX and we have a store in Conroe, TX. Whats next? The Huntsville? Austin? Oh I know. The Midland.
    - Creathir
    Reply
  • IntelUser2000 - Thursday, August 25, 2005 - link

    Creathir, you know its a code-name that otherwise won't be revealed anywhere but over computer forums, so it doesn't matter.

    And I can sort of see that 5x performance/watt increase as valid. Since they are comparing against Northwood for 5x figure, and against Smithfield is like 4-4.5.

    Let's look at Pentium M. It already performs more than 30% faster per clock than Pentium 4. Conroe was said to be many that it will be 30% faster than Yonah, and Yonah is advancement per clock over Dothan, current Pentium M.

    Since its 65W, against Pentium D's 130W, there is advantage of two already. The 2-2.25 reduces to 50-70% advantage after factoring out Conroe vs. Yonah. Get what I mean??
    Reply
  • achbed - Tuesday, August 23, 2005 - link

    ...Apple is moving to Intel. I'll be the low-power, high-performance requirements for the Powerbooks is a *HUGE* factor - and this 64-bit laptop version is why Apple is interested. IBM just couldn't deliver on the power/performance ratio on the laptop side... Reply
  • bupkus - Tuesday, August 23, 2005 - link

    10X performance/watt = 10GHz processors

    ATI move over, Intel has the vaporware podium now.

    I was going to buy a dual core A64, but I'm going to wait now.
    Reply
  • bldckstark - Tuesday, August 23, 2005 - link

    Power per Watt as we all know is a measurement pertaining to notebooks. Their slides show that desktop purchases will reach zero by the end of the decade (look at the graph and extrapolate 55% to 47% in 1 year) so they are betting on the notebook avenue for future revenue increases. From what I am seeing in this article they are betting VERY heavily on portability. They attribute the Centrino package with quadrupling access points, which in turn increased notebook purchases. I personally think they are nuts. They are giving up on the desktop, basically cedeing this ground to AMD, and moving into a market where they have an advantage. Reply
  • AdvanS13 - Tuesday, August 23, 2005 - link

    actually if you watched the presentation, which you can't (live webcast here in the offices).

    this is the mobility group, as there focus is on mobility, each group has their own mission/goals, so of course their slides are geared towards that focus.

    looking at pictures, with no words is a big difference. if you've watched or been at idf today, you will see how the focus is to make each group (desktop/server/mobile) on basically one architecture, sans itanic.

    0 at the end of the decade, i didn't know the graph went that far. there are plenty of desktop products coming, don't make assumptions so soon.
    Reply
  • xsilver - Tuesday, August 23, 2005 - link

    OMG
    can u even read a graph
    yes desktop purchases are going to reach zero by the end of the decade
    and by the end of the next decade they will reach -50%
    /end sarcasm

    its called a plateau -- and the reason why intel is shifting is that there is more money to be made on mobile products
    Reply
  • Calin - Wednesday, August 24, 2005 - link

    rotf at the -50% at the end of the next decade...
    Until the laptops would be just as powerful, just as cheap, just as fast (hard drive speed wise), have dual DVI, accept professional video cards, and even more, be just as big and heavy as desktops to avoid "shoplifting" them from schools, libraries and so on,
    there WILL be a market for desktop computers.
    Reply
  • bupkus - Tuesday, August 23, 2005 - link

    In fact, I do like the Mac Mini and the SFF designs and I would welcome a full powered SFF. I won't get a laptop as I still have a place for a desktop with it's larger ergonomic keyboard and dual LCDs. What can I say? I like the promises, but will I be left at the alter? Reply

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