It was an unexpected addition to the meeting; apparently the call had just been made prior to my arrival. I was standing in front of two systems running AMD "Hammer" processors, clocked at 800MHz, in both 32-bit and 64-bit OSes. Granted the demos that AMD was running involved nothing more than a simple web server and a ball bouncing around the screen, but coming off of the strong launch and execution of the Athlon XP we all had high hopes for this next-generation chip.

Many will remember the aforementioned demo, as it happened almost two years ago just outside the convention center at the Intel Developer Forum; AMD always had a way of crashing the party it seemed. It was at that show that we proclaimed AMD as stealing the show from Intel, criticizing the CPU giant for giving us a fairly lackluster showing at IDF that year.

The AMD from IDF had promised us a chip by the end of the year and given that we had all forgotten about the horribly executed K5 and mediocre K6 deployments, why were we to believe that they would do otherwise? Everyone expected AMD to deliver on their word because prior to Hammer, it was Intel that was coming up short on promises. A series of competitive paper launches in the early days of the Athlon and a poor performing, overpriced Pentium 4 plagued Intel and tarnished their reputation in the community.

Fast forward to almost two years and the Hammer is just finally being released on the desktop as the Athlon 64 and the Athlon 64 FX. AMD has lost a lot of face in the community and in the industry as a whole, but can the 64 elevate them back to a position of leadership?

We've covered the Athlon 64 and its server-brother, the Opteron, in great detail already so be sure to check out our previous coverage for even more information before continuing on here.

AMD Opteron Coverage - Part 1: Intro to Opteron/K8 Architecture
AMD Opteron Coverage - Part 2: Enterprise Performance
AMD Opteron Coverage - Part 3: The First Servers Arrive
AMD Opteron Coverage - Part 4: Desktop Performance
AMD Athlon 64 Preview: nForce3 at 2.0GHz

An Early Christmas present from AMD: More Registers
POST A COMMENT

121 Comments

View All Comments

Log in

Don't have an account? Sign up now