Though it feels like we’re barely past CES, things are already quickly ramping up in the PC hardware industry once again. Kicking off in a bit under two weeks is the 2017 Game Developers Conference, taking place as always in San Francisco. While it isn’t a tradeshow in the consumer sense, the conference traditionally draws out the major PC hardware vendors as part of the developer outreach efforts, and this year is no exception.

GDC event details have been posted for both AMD and NVIDIA, whom it turns out are both holding events on February 28th (the day before the expo part of GDC opens). Neither of the vendors have announced their events through their gaming websites or press releases – bear in mind this is a developers’ conference – but both have sent out invites to developers and other GDC attendees.

AMD: Capsaicin & Cream

The sequel to last year’s Capsaicin event, AMD is once again at GDC to talk to developers at their Capsaicin & Cream event. Last year’s event featured the announcement of the developer-focused Radeon Pro Duo, and a new AMD GPU roadmap. AMD’s event description (posted below) is light on details, but of note it appears that AMD will once again be livestreaming the event at 10:30am Pacific.

This year at GDC, join us on the 28th for our Capsaicin livestream and our Cream developer sessions - insightful and inspiring talks focused on rendering ideas and new paths forward, driven by game industry gurus from multiple companies including Epic and Unity.

The Capsaicin livestream kicks off at 10:30 AM from Ruby Skye, a feature-packed show highlighting the hottest new graphics and VR technologies propelling the games industry forward.

NVIDIA: GeForce GTX Gaming Celebration

Not to be outdone, NVIDIA is hosting an event at GDC as well, which they’re dubbing their GeForce GTX Gaming Celebration. NVIDIA did not have an event in 2016, while in 2015 the company used the event as the backdrop for the SHIELD TV unveiling (with a surprise GTX 980 Ti announcement the next morning). Like AMD, NVIDIA is being similarly mum about their event, but it’s safe to say it’ll involve GeForce…

Come join us for an evening of awesome PC gaming, hardware, tournaments and of course free food, drinks and a few other amazing surprises.

Doors will open at 6:30 PM and the event will start promptly at 7 PM.

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  • Kevin G - Thursday, February 16, 2017 - link

    Ryzen will certainly get a mention at the AMD event but we could also be hearing a bit more about Vega and a long shot at Raven Ridge SoC chips due at the end of the year.
  • BrokenCrayons - Thursday, February 16, 2017 - link

    I have to admit, I'm extremely curious about the sorts of food and drinks there'll be at the Nvidia event. Unless there's some sort of announcement about sub-40W TDP GPUs, the food will probably be the most exciting part of the corporate schmooze-fest from either company at GDC.
  • fanofanand - Thursday, February 16, 2017 - link

    AMD is holding this event on the day the embargo is released on Ryzen. Nvidia's will be *yawn* talking about the 1080ti, but the AMD tent will be popping! Hopefully we will get some actual Vega info, I'm sick of reading rumors.
  • BrokenCrayons - Thursday, February 16, 2017 - link

    Though, based soley on information here, AMD doesn't have food or drinks. I'm hoping that's not the case, but that's a huge miss and it'll certainly make the launch of any new product a lot less interesting if there's not at least snacks of some sort.
  • fanofanand - Thursday, February 16, 2017 - link

    I don't know where you are getting your information, but I was assured there would be punch and pie.
  • MattMe - Friday, February 17, 2017 - link

    That apple and rhubarb pie at the last event was terrible though. This years pie is going to be more of the same. The new Nvidia pie that we haven't tasted or even seen before is so much tastier and faster.
  • imronburgundy - Friday, February 17, 2017 - link

    Why does the 1080ti constitute a *yawn*? The only thing we know about AMD's cards is rumor and speculation.
  • rocky12345 - Thursday, February 16, 2017 - link

    I bet Nvidia is hoping AMD does a launch of Vega at this event we all know Nvidia has been hording the release of the 1080 Ti just for the Vega release event. But I am afraid the 1080 Ti release is way past it's prime and I hope they just skip because it is so last year now. I am gonna bet that they will just do a refresh and rename the 1080 Ti to a 1180 or a 2080 and call it a day. They may refresh some other cards as well by renaming some to suit their needs. I am not even sure when Volta is supposed to come out at this point.
  • fanofanand - Thursday, February 16, 2017 - link

    They have already announced that Nvidia's 2017 lineup is all rebranding. Of course, Nvidia fans say Nvidia doesn't do that, only AMD, so it should be interesting to see the fanboy spin.
  • rocky12345 - Thursday, February 16, 2017 - link

    Yep will be interesting indeed. I do not consider myself a huge fan boy of either side well except for which ever brand I have inside my system at the moment I am known to cheer a bit for that company. But as a rule I only buy which ever brand has the most bang for the buck at the time I am looking for a new Graphics card and I go with that company.

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