Market Share: AMD Is Increasing Units, Not Share

Last year AMD addressed the high-end of the market with unique products like the Radeon R9 Fury series with HBM memory, as well as the Radeon R9 Nano aimed at small form factor systems. This year the company decided to focus on mainstream video cards with its Radeon RX series (previously known as Polaris). So far, this tactic has been paying off: over the past 12 months, AMD regained over 10% of the market and increased quarterly shipments of desktop discrete GPUs by over 1.5 million units.

AMD shipped approximately 3.8 million standalone graphics chips for desktop computers in the third quarter of 2016, which is a two-year high, according to Jon Peddie Research. The company’s desktop discrete GPU sales were up nearly one million units from the previous quarter (an increase of 34%) and grew by over 1.5 million units from the same period last year (an increase of 68.8%). Meanwhile, AMD’s market share declined 0.8% from the previous quarter (Q2 2016) due to strong NVIDIA performance but surged 10% from Q3 2015.

NVIDIA also managed to increase its discrete desktop GPU shipments in the third quarter significantly. The company sold 9.25 million GPUs, up from 6.61 million in Q2 2016 (an increase of about 40%), and up from 8.97 million in Q3 2015 (an increase of 3.1%). NVIDIA typically clears out its inventory in the second quarter, hence, its sequential growth of chip sales in the third quarter is not particularly surprising. Meanwhile, the company has managed to bring its sales back to recent historical levels, which is not bad on a market that has been on a decline for years.

NVIDIA: Record Sales of Gaming GPUs Wrap Up and Notices
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  • Threska - Sunday, December 04, 2016 - link

    Well the killer uses for GPUs are going to be VR and machine learning. Reply
  • 0ldman79 - Monday, November 28, 2016 - link

    That's not necessarily a problem.

    We need tech to settle a bit. That might actually increase overall ownership and total market penetration. Having to upgrade the machine every two years just to keep up has kept a lot of people out of the market for anything but the cheapo computer.
    Reply
  • Strunf - Thursday, December 08, 2016 - link

    People didn't upgrade the machines every two years to keep up, CPU wise we have reached a good enough CPU for the average user like 10 years ago, people who upgrade every 2 years are enthusiasts and they will keep to do so, the ones who stopped upgrading are the ones that have a already good enough PC... or the vast majority of PC users and companies.

    There isn't really a problem, PC shipment will keep going down cause a PC has nowadays a very long useful life and cause of other technologies, tablets already replaced the PC on many households... my guess in a few years Gamers will represent the vast majority of the PC users and until then desktop PC sales will keep going down, and even then there are new technologies that allow to play PC Games over the network without even having a PC.
    Reply
  • stephenbrooks - Tuesday, November 29, 2016 - link

    Another thing to bear in mind with these graphs is the comparative improvement of integrated graphics over the time frame. It must be eating the low-end of discrete GPUs by this point. Reply
  • Samus - Tuesday, November 29, 2016 - link

    The problem isn't just a 5 year old 2500K is adequate for most common games, but many other tasks, especially simple content consumption, are clearly delegated to other devices most prominently smart phones and tablets.

    Unless you desire a PC for gaming, or you are a business owner that is sticking to the legacy operations schema (and not modernizing your IT infrastructure) then desktop PC's don't offer any clear compelling advantage over laptops and mobile devices.
    Reply
  • Meteor2 - Wednesday, November 30, 2016 - link

    Well, AIOs look nice, and are nice to use. Whether they're actually 'desktops', as they use laptop components, is another question. Reply
  • RussianSensation - Friday, December 02, 2016 - link

    I5 2500K/2600K turn 7 years old next month, since they were released on January 2011! Reply
  • catavalon21 - Sunday, December 11, 2016 - link

    How about splitting the difference, and call it 6 years old? Reply
  • Araa - Monday, November 28, 2016 - link

    Never been an AMD fan myself but I hope they get out of the slumber they are currently in. I want the good ol' 2010 days back where they were a strong second. Reply
  • Keao - Monday, November 28, 2016 - link

    Yeah and back then GPU mid-tier was a bargain :-)

    Aaaah I miss the days of the RADEON HD4870...
    Reply

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